1 10 31 https://www.antistigma.info/files/original/4ec130590ce2bcde80bd9671d080b6ac.jpg 152d47ac3b14962e13df3fd1b503154c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Overdose BC Description An account of the resource This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured backgrounds) and a follow-up campaign refresh that slightly changed poster wording and added an additional poster ("Uncle"). The campaign was heavily promoted through partnerships with provincial transit authority Translink (i.e. large posters on bus stops and at train stations) and through two major sports teams the Vancouver Canucks and BC Lions (e.g. promotion at sporting events, posters on the exterior of sports arenas). Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Contributor An entity responsible for making contributions to the resource <a href="https://tractioncreative.com/" target="_blank" rel="noreferrer noopener">Traction Creative Communications</a>, Art Director & Designer <a href="http://katemarlowe.ca/portfolio/stop-overdose-bc/" target="_blank" rel="noreferrer noopener">Kate Marlowe</a> Relation A related resource MMHA produced at least two follow-up campaigns that were broadly related to "Stop Overdose" and targeted specific groups (Punjabi and Chinese speaking communities, Men). At least five campaigns in Ontario were based broadly on the creative concepts developed for this campaign (e.g. use of the "People who use drugs are real people" tag line and presenting stock images alongside words denoting relational roles) Language A language of the resource English Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Subject The topic of the resource Overdose Crisis Source A related resource from which the described resource is derived The landing page is no longer campaign-specific. <a href="https://www.stopoverdose.gov.bc.ca/">https://www.stopoverdose.gov.bc.ca/</a> Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 2 to 5 total individuals featured 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Age Mixture Includes Older Adults (60+) Increases Overdose Risk Mostly PWUD Other Identities Prejudice/Stereotypes/In your head Stock Photography https://www.antistigma.info/files/original/a3497bbeff2a5c00bcdc1b2ad230ed65.png 5e90c6caefdeff36d25dccf7cacbfecb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Sound A resource primarily intended to be heard. Examples include a music playback file format, an audio compact disc, and recorded speech or sounds. Transcription Any written text transcribed from a sound Episode 1: Charlotte, abridged *see full transcripts of all 8 episodes at <a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">Health Canada</a>'s "Audio series on opioids: In Plain Sight" Charlotte: Hi my name is Charlotte Smith. I guess my problems really started when I was about uh – I was almost 13 and my biological mother came to England, because she is British but she had moved to Canada and had gotten married, and uh, she but had never been in my life. I was adopted out when I was six months old. When I was about 13 she wanted to find me and re-adopt me and take me back into her custody so she did. And she paid for my immigration to Canada. Sponsored me in. And, it was a pretty devastating transition for me. I was very homesick. I was ok for almost year and we were in our honeymoon phase, but after that, everything went downhill. I started cutting my arm and avoiding my biological mother. I stayed out a lot with friends. I didn’t want to go home. I didn’t feel like I was wanted there. I had found some recordings that my mother had done of her self-therapy and she was just sobbing into the recording saying how I wasn’t really like her daughter, and how I didn’t speak like her and I didn’t have the same values as her and she was clearly devastated by that. As my mental health declined, her behaviour towards me also declined. She became very emotionally abusive. Eventually, she dropped me off outside of a foster home where I had babysat. This was a few weeks before Christmas, when I was 15. I cried for about three days straight. After about a week of being in this foster home, where I wasn’t a ward of CAS (The Children's Aid Society), but my mother was paying rent to the parents to keep me there, which had been cleared by CAS. I was so scared of being alone, you know. I didn’t have any family in Canada besides my biological mother and I thought if things don’t work out at this foster home, I’m just going to be completely alone in a country where I really don’t feel I belong. So their marriage dissolved. The foster home was completely destroyed by that. I ended up living on my own on and off with that man and in and out of horse farms that I had also volunteered at when I was 13 and 14, since coming to Canada. So horses, and that experience, really provided great opportunity for me for housing – because I had the experience mucking stalls – when I came back to these places I was a 16-year-old homeless girl. They would take me in and let me work there for a room. But I also started using a lot of ecstasy. I had never done any drugs before being kicked out of my house. But after that, everything just seemed even more hopeless than it was before. It was just a way to cope. It was a way to cope with being homesick from England, and then it was a way to cope with the loss of my newly found biological mother. Narrator: So at just 18 years old, Charlotte left Canada and returned to England – with no life skills or experience living on her own. But the ties she had to Canada began to tighten and she soon found herself leaving England to return to the only life she really knew. Charlotte: Then things went further downhill because I had failed at going back to my home. I had come back to Canada and now the farms were out of reach for me. So I just started doing more drugs. I met some people who were prescribed OxyContin and I started to take that. And, at first I thought this was great, because it allowed me greater strength capacity. I got a job in construction, and I was able to keep up with the men. I was able to lift the drywall sheets – everything – and keep that energy going all day because of these pills. I didn’t realize that I was addicted to them. They also gave me a lot confidence and I moved in with a woman who was addicted to OxyContin, and her son. And I taught her how to crush them up and snort them because that’s what I had always done with ecstasy. I didn’t realize that that would make her addiction – which I still, I didn’t realize that even she was addicted, but it took her addiction to prescription pills to the next level because she started going through them so fast because the high is more intense but it’s shorter. And of course you build up resistance too. So, then we started having to go through all of her pills and finding ways to buy more. And when I didn’t have them, I would be very sick and the whole world would be gray. Like, apart from the physical sickness. And the woman I was living with ended up going to detox because of that. And I felt very responsible. She ended up losing her child as well, for a period. But when she came out of detox, she came out with a boyfriend who used crack cocaine and I then fell into smoking crack with her and her boyfriend. And it was fairly easy because it wasn’t my first time seeing crack. I used to use online dating sites to secure drives places to pick up these ecstasy pills. So I would tell guys that I was going to sleep with them if they would give me a drive so that I could go get my pills. And one time, the gentleman who was driving me around had offered me crack and I spent, I think 4 or 5 days in his apartment, just high out of my mind. Just not fun, paranoid, scared but lighting that pipe and taking the next hit, and the next hit and the next hit. Even though I was shaking and sweating and sketched out. And I got out of that apartment and I thought, “wow.” And it took me a few days to recover. I thought, “I’m never going to ever do that again and I hope I never see it again,” and I didn’t think I would. But by the time when I saw crack again, when I was 19 now, things had gone so far downhill I really felt like that I had left nothing to lose. I had no family. I had no real future prospects. I had dropped out of high school. There was no hope of returning to my family in England. I felt like I was a complete failure. So I smoked the crack for the next three years every day. The only times when I didn’t was if I was in jail or when I was working to try to get more drugs – which was through shoplifting or sex work. And of course during this time I also kept doing OxyContin but I also started injecting OxyContin and morphine and cocaine as well, which was a very terrifying experience actually. Even though I did it, it’s not that it didn’t scare me. I would go into these houses where I would see people searching for veins for hours – just poking needles into their arms, just trying to find that hit. And having abscesses, and having seizures, and just using dirty needles, sharing needles, and as shocking as that was, I honestly just felt as if I was finished – that my life was never gonna be what it could been if perhaps, I hadn’t come to Canada or if my mother hadn’t kicked me out. So I followed suit, and I and I used dirty needles, and I shared them and I did all of those things. And, uh, really the only reason that I got out of drug use was through pure luck. And that’s what’s so frustrating about the system as it is right now, is that there is no standardized state-sponsored help for people to get out of addiction or homelessness. There is no reliable solution. Everybody, sort of, is left to find their own way, which I was lucky enough to do. Because one of the last times that I went to jail, I knew that if I got out of jail and I went back, picked up the pipe or the needle, that I was going to end up with AIDS or HIV. A lot of my friends at the time had one of those diseases or the other. So I called a friend, and he agreed that when I got out of jail, that I could move in with him. So, I went out there and I didn’t come back into the city at all for probably almost a year. And in that time, somebody helped me get a job at a horse farm. And every day that I walked into that farm, I saw the horses and I knew that if I were to pick up a pipe, if I were to go in to Ottawa and to go downtown, I would lose everything. All the trust that I built up with these people and all the privileges I was given to take care of these animals. So I was able to stay clean. Then I did a year of college. Which now I’m starting my masters in September. I’ve got – had many opportunities to conduct research on populations that I used to be part of – like sex workers, drug addicts and homeless youth. So, finally I can sort of see a future for myself. And it’s a future where I believe that I’ll, hopefully, be able to help some of those people that I’ve left behind. Cause I definitely do have survivors guilt, PTSD from, uh, the experiences of being homeless and being addicted to hard drugs. So that’s something that I still struggle with. I have a lot of nightmares, where somebody will be overdosing and I can’t save them. And those happen all the time, and that’s something I have to continue to try to put behind me. I also still struggle with active addiction. So, I’ve been sort of some what on the straight and narrow for 5 years. Addiction is very powerful and I seem to not be able to escape it – and I wish that something could take it from my mind. But so far I haven’t found a way to do that. And there are so many memories that I have of using in Ottawa – that wherever I go, it’s just constantly in my face. And I know that addiction and drug use is invisible to a lot of people that have not experienced it. But when you have experienced it, it’s unavoidable. And wherever you go there’s reminders of it and there are triggers that cause you to have urges to use and they can be very hard to deal with and there’s not necessarily a lot of help for that beyond, you know, weekly meetings with counselors or group sessions with other former users like, NA (Narcotics Anonymous). But really it’s something that’s always there inside you. And even I’ve watched my friends die and people are dying every day in Ottawa from opioid use. And as painful as that is for me to see those people dying, it’s still not enough of a deterrent for me to not use when… when that urge strikes me. And that makes me feel disgusted at myself. And I don’t know what the solution is. Narrator: Fifteen minutes. That’s all it took for Charlotte to take us on a life journey. She then shared reflections on her life, how the world came to treat and perceive her – how she began to see herself differently too. Charlotte: One thing I noticed when I was using crack and heroin and OxyContin and morphine on the streets, was that you are no longer treated like a young girl. You become seen as responsible for yourself, as an adult who is making – conscious of their decisions – and just simply choosing the wrong path. Which I very much felt like I was not an adult and that I still had the mentality of when I was 15. So to be treated like an adult was difficult, because when you go, say to your social worker for a welfare cheque and they are very unsympathetic that you’ve been using or that you can’t find a place to live it’s very damaging. And… it’s awful because you so badly want people to see that you are a 19-year-old or 20-year-old girl, and that you need help. But they tend to view you like just the way they see any other street user and that it’s your fault for the position that you’re in. And it’s very uncomfortable to ask for help because you don’t feel like you deserve it, because you start to think that, “I am the cause of my own demise here and I did do this to myself.” Which is to a point true, but there were also a lot of other complicated issues that played into me taking that choice to use drugs. And I think that that barrier that comes up between you as a young drug user and the rest of society – it causes you to look for belonging in other ways outside of the mainstream. So you become very close to the older people on the street the older addicts who are around you and you forge some sort of community with them. But it’s certainly not a healthy community and that’s not because of the individuals themselves. They may be very nice people and they’ve also come from so many different backgrounds, but the lifestyle associated with drug use on the street is very toxic. So I met people who were actively engaged in sex work and who were not honest about that when I first came on the scene. So they would set me up on dates with men who I honestly, naively, stupidly thought were, maybe wanted to date me. And they were not. They were paying the people I knew to have sex with me and I had just had no idea, and that’s what I mean by that I was a child even though people were treating me like I was an adult. I was very naïve and people wouldn’t believe me when I said I didn’t know they were pimping me out. They would just think that oh you’re a slut. But no, I really didn’t know and I when I did realize, I tried to kill myself. The girl that I was staying with, who was an IV drug user, she ended up being all I had. I felt safe with her and then when I realized that she was selling me to men and that she really didn’t care or that she did care about me, but her need for drugs was so powerful that she was willing to risk my life or my safety to get those drugs, I was devastated and I stabbed my arm multiple times with a carving knife and she had to call an ambulance. And because of that, she wouldn’t let me go back to her place. Because I was a heat bag then. Because of me she had to call 9-1-1. Which is a serious offense in this subculture of drug use and homelessness and sex work because police are pretty awful to drug users, in my experience. And it’s very hard, even if you’re watching your friend overdose, you do not want to call 9-1-1, because you don’t want to get in trouble. You also don’t want to call 9-1-1 because you know that the person laying on the ground does not want to wake up and see the police in their face and be taken to jail because of their addiction. And that is a call I have had to make. And I tell you that I did leave my friend on the floor until her lips were blue before I called 9-1-1 because I was scared of the police. And the time that I tried to kill myself when I was first realizing that I’m in this subculture, where people can only care up until they get their next hit. When I was released from the hospital in Quebec, I was covered in blood. This is another example of how you’re not treated like a young girl – when they took me in, they were basically laughing at me. They weren’t taking it seriously that I had tried to kill myself and they told me that I just, you know, I was just in drugged-induced psychosis, basically and that I was jonesing and that I just needed another hit, and that’s why I was acting out. They didn’t give me even any bus fare. They let me – they released me to a place where, you know, outside of the hospital where I had no idea where I was and I had to find my own way back to this girl’s house… not knowing that she would also reject me from there. But just the lack of compassion… I know to them, I was wasting their time because they had real people with, what is considered real health issues – that aren’t addiction – to deal with. But I really did need their help. And if an adult, I feel like would have treated me like I was a young girl who needed help, things could have been different. But they didn’t even try. And that all contributed to me just giving up more and more. I was worthless. I, uh, walked all through the streets of Ottawa in those bloody clothes and nobody offered me any help. Except a bus driver let me on for free eventually. And the only places that I could go were crack houses… and I call them crack houses but these are houses where there is a lot of prescription drug use. It's not all crack. It’s all kind of drugs, a lot of opioid use, a lot of needles… and those are the people that ended up taking care of me and letting me sleep on their couches with their bed bugs until I was healed enough to get my stitches out and carry on about my business. And by then there was no other options outside of sex work because – I was too awful looking to get away with shoplifting. So, when you go into shops when you’re looking clean and tidy, they don’t notice you and you can get away with a lot more than when you walk in in dirty clothes and scabs all over your face and arms. You get noticed very quickly. So sex work becomes one of the only options because men, and not all men, but a lot of men don’t seem to mind if you are dirty and if you have scabs and if you are sick. Every other part of your identity beyond drugs and prostitute and homeless are erased and that’s what people see. They see an addict and they can justify many actions against you by that. They can justify throwing you in jail, or kicking you out or having sex with you when you clearly are in no shape to be doing that because you’re just an addict – and you’re no longer a young woman who was scared, who needs help, who was a new comer to Canada. You’re just seen as disposable. I don’t think that people treat young girls who are not homeless addicts the way that they treat homeless young addicted girls and I wish that is something that could be changed. I know a lot of men that have done terrible things to me, have daughters at home that they would kill somebody for doing the same thing to. But because I made the choice to put a needle in my arm I lost all the privileges that many humans in Canada do get. The rights over their own body – to not be touched while they are sleeping. And just because I made the choice to sell my body or because I made that choice – because it was the only choice that was left to me…doesn’t mean that I can’t be raped. Because I did get raped and there are a lot of other girls who are out there getting raped too. There’s just no respect for addicts. Narrator: As far as she has progressed in life, sobriety is still a source of shame for Charlotte and she is always aware what the world expects and what is realistically possible. Charlotte: People do tend to think that when you stop being an addict, you’re supposed to at least stop doing all drugs and I think that’s taught in a lot of these recovery practices. But for me, that’s not the case and I think it is a dangerous misconception. Because if you tell me that I can’t smoke pot or drink alcohol for the rest of my life, I’m going to be very anxious and panicky just the thought of that to not have that kind of safety net of more socially acceptable drugs. When I first got off the streets, marijuana really helped me stay away from going back to the hard stuff. It also helped me sleep at night. I find that I have less nightmares. I find that I have less reoccurring traumatic thoughts about my past when I’m smoking marijuana. And I’m ashamed of that pot use to a certain extent because… while it is legalized and there is a lot less social stigma around it, I think or I feel like in professional worlds, that it might delegitimize me in the field of research because I use it so often. I feel like people may think that I am not a serious professional or they might worry that I’m conducting research stoned. I don’t use it for the day to day activities. I use it as a crutch at night. What I hope to do is transform the research process into one that can be actually part of prevention and intervention for youth homelessness and addiction. So by helping to facilitate positive, meaningful youth engagement with youth who are at risk of homelessness and addiction, or who are experiencing those things. And trying to send the message that when we’re in places of privilege, like I am now, like, each interaction that I have with a youth who is experiencing hard times, can be a positive one. It can be more than just a simple interview where I’m siphoning knowledge from them about their experience, to publish towards my own career. I can try to offer them resources, I can try to offer them hope, and at the very least, I can ensure that I’m giving them cash dollars for their participation in my studies, rather than gift cards, which are not a form of harm reduction, the way that I see cash is. Because if I’m giving cash to my participants, then and they need drugs, then it’s my line of thinking that they’ll have to do one less awful thing to get those drugs because they have that $20. And I think that there is a perception, that when you’re giving addicts money, you’re enabling them. I think you need to respect people’s wishes too. If somebody is asking you for money, it’s because they need money. And it’s not up to you what they do with that money. And I think that you can provide some semblance of safety by giving them that money, rather than a gift card – which will not help them get the drugs they need... in which will mean that they will still have to go walking down the streets trying to catch the eyes of drivers who will stop and ask them if they want a date. I hope that in all the research that I do I can engage meaningfully with youth, I can get them excited about the possibility of returning to school or following dreams outside of school that are off of the streets and away from drugs. And I think from the youth that I have worked with so far, they do appreciate that I come from a background similar to their own and they do seem to be more willing to talk to me about more intimate details of their experience because of that. And they’ve told me that. And they seem also to be excited that I’m doing so well, and I think it gives them a sense of hope that, well maybe, you know, the future doesn’t have to look homeless and addicted. Episode 3: Mélissa Mélissa: I had a good job as a client care attendant for people, uh ... who had terminal bone cancer. I had a great condo, a nice new car, a sports car, Tiburon, manual. My family didn’t think I’d get it, but I got it. It was a point of pride for me. I had lots of good friends, and I used coke occasionally. And my family relationships were going really well. When I was 14, in high school, I hung out with some guys from Ottawa, and we did speed. When I was 18 I met a guy, a serious relationship that lasted 7 years. We broke up because of cheating, and then I started to work as an escort because it paid well. I started putting ads in the newspaper. I did some porn, and that led me to organized crime. I felt safe with them: if ever anything happened to me, I just had to call them and they’d take care of it. That’s when one of them moved in with me. I wanted to help him out—little did I know what that would involve. After he OD’d, I saved his life. And by way of thanking me, he paid my rent and introduced me to heroin, which he bought for me. I was 24 years old at that time. I realized things weren’t right when I was 28. I was doing heroin, crack, speed, oxys and fentanyl. It all fell apart when I lost everything: my boyfriend, my apartment, my friends, my furniture, my clothes and my personal hygiene. I was ashamed of myself. It got to the point where I was squatting in abandoned houses with no heat and no running water. I owed money to the drug dealers and the government. I defrauded the banks by putting empty envelopes in the ATMs. I had about 20 different credit cards, with limits from $100 to $5,000. I lost my driver’s licence. I now have a criminal record, and as everyone knows, when you have a criminal record you’re stuck with minimum wage jobs for the rest of your life. My car was repossessed by the company because I couldn’t make the payments anymore. I was 28 years old, I went bankrupt, and I was on probation for the next three years. So here I was at 28, on the street, no housing, tons of debt, no car, tons of family problems. I didn’t know what to do. My instinct went into survival mode. Rule number 1 was using. Every hour, every minute, and every second of the day, I had to get my fix. I’d stay with one person, then another for a few days at a time. Sometimes I had no place to sleep, so I’d sleep on a park bench, in any old park. I had no hygiene, and I weighed 80 pounds. I’m 5’ 6”, so technically I should weigh 125 pounds. I was literally skin and bones. When I had no money for drugs, I turned to prostitution, or easier yet, I slept with the dealers in exchange for drugs. Using is truly a demon that thinks for you, acts for you, and controls you in an incredibly cruel way. It literally tears you apart. I used with several people. And people will steal from you, they’ll manipulate you to get your stash. When you live on the street, your life is in constant danger. I got into even more trouble with the law—another probation, for one thing—and had even more family problems. I lived on the street for three years. After three years, I was literally exhausted, both physically and mentally. In January 2018, I started therapy for the first time in my life at the CRDO [Centre de réadaptation en dépendance de l’Outaouais]. I stayed for two weeks, because I thought I’d be cured when I finished therapy. Therapy is really hard when you’re using. You’re scared, you don’t know what to expect. It’s change, and sometimes you’re not ready to change. I had relapse after relapse—you always return to your old patterns of consumption. In May 2018, I went back into therapy and successfully completed a 38-day program. You’re safe in therapy. I succeeded and I’m proud of it. You learn a lot of things in therapy, but the most important thing when you come out is how people react when they see you: you’re healthy, you’ve gained weight, you don’t have dark circles under your eyes, it’s all wonderful. I’m fine now, but I relapsed on the 75th day. Why? Because I fell back into my old patterns of consumption. What I’ve learned about myself is that I’m beautiful, that I can be happy without drugs. I have to think of myself before others. It’s important to talk to someone when things start to go wrong. I got my independence back. Now, at 32, I have my own apartment, I cook for myself, I’m important, and it’s true that sleeping on something often brings a solution. I weigh 115 pounds. I haven’t used in 2 months and 2 days. It’s hard work, but it’s worth it. Being happy and not using is the best gift I could have given myself. Another thing I learned is that when I was using, I had lots of friends, and now my old friends think I’m boring—and that’s normal, I’m not using anymore. I’ve built a new circle of friends, I have confidence in myself and that’s the important thing. To society, since I have a criminal record, I’m labelled a criminal. People are too quick to judge: when you’re using, people call you all kinds of names—slut, cow, junkie, bitch, etc. Now that I’m sober, people see me as a good person who knows what she’s doing, and also, importantly, a responsible citizen. I also belong to L’Addict, an association for current and former drug users. I’m leaving on December 30, 2018, for a three-month therapy program in Ottawa, and I’m proud of it. This will be my challenge for 2019. I’d like to say that yes, it’s hard, and no, it’s not easy, but take the time, it’s worth it. I’m doing really well and I want things to get even better. After my three months are up, I’d like to get my driving licence back, finish paying off my debts, and be very happy and especially smiling. Don’t be afraid to ask for help—it’s worth it. Good luck, everyone. My name is Mélissa C. Episode 7: Donna Donna: She suffered from, from symptoms of anxiety and mental illness for years before she was finally diagnosed. She self-medicated with OxyContin that she was prescribed. And she was very honest about it, she was, “This works, this works with my social anxiety.” And in my naivety I said that’s great, you know, let’s have you stay on that, and you’re functioning! You’re functioning well, you’re perfect, you’re easy to get along with. And then the doctor cut her off of course when she said to him, you know, “this is what I’m using it for”, and he said, “well I won’t prescribe it for that”, and actually fired her from his practice. And then she turned to the street drugs and that was the downward spiral to the point where she lost everything. Her children, her home, her relationship, everything, and ended up living on the streets, and becoming your stereotypical substance user, you know, the one that you want to cross the street to avoid. You know, and my experience with her was to just practice tough love, and that just pulled her down ever further. By the time I realized how dangerous what she was doing was, it was already too late, and I couldn’t get to her to try to turn anything around. And then like I said, it was a matter of, you know, getting the phone call from the hospital saying you better come, we don’t know if she’s going to get up off the operating table. We’re going to amputate her legs to stop the necrotizing fasciitis. And, and by the time I got there, they had finished the surgery itself and said, you know, there’s nothing that we can do to stop the infection. It had already gone into her internal organs, and she was going to lose her life from it. And then it was just a matter of her saying to me, you know, you really need to know what addiction is really all about. And, for the remainder of her days that’s what she did with me, is she talked to me about what her issues were, the underlying causes of her needing to take drugs. And, it was an eye-opener. When she first died, I, you know, her wish was for me to go out and to be able to help other moms and dads to understand what their children are really using drugs for. And it’s not for pleasure and it’s not for fun, it’s not for, you know, just – keeping up with your peers. Once, once you get started on something it’s very difficult to turn away from it especially when it comes to opiates, and the differences that it makes in a person’s body. That’s been my biggest challenge, is to let parents know that it’s not just a willful behavior, and something that they can stop. We really need to work hard to unders Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource In Plain Sight Creator An entity primarily responsible for making the resource Health Canada Language A language of the resource English French Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Date A point or period of time associated with an event in the lifecycle of the resource 2019-05/2019-08 Description An account of the resource Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in plain sight". Included in this series were people in recovery (Charlotte, Darryl, Mélissa, Kirk, Stéphane), a service provider (Elsa), and a family of overdose decedents (Amy, Donna). Three episodes (Mélissa, Elsa, and Stéphane) contain French audio with English transcripts. Subject The topic of the resource Opioid Crisis Source A related resource from which the described resource is derived <a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html</a> Rights Information about rights held in and over the resource "<a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">In Plain Sight</a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 100% White 6 to 10 PWLLE 6 to 10 total individuals featured 70-99% Middle & Upper class Addiction Does Not Discriminate Age Mixture Barrier to Treatment Dehumanization Mostly younger individuals Sex Worker Stigma Structural/Historical/Political https://www.antistigma.info/files/original/6ceaf68ad1846e5d83ee0ebd0ae6f1ae.jpg 8f605b12a9e6dedbc0ade65142e3459c https://www.antistigma.info/files/original/e181bf7d2b3e23ec465b23e884f1bd8f.jpg 43cf9920dd5b3bd950dc518a1a0115cf https://www.antistigma.info/files/original/9c16bb7c0d06a3e415d942f777d4adf1.jpg fc5ff2d09c207c52c1439356e05b0d2e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Courageous Conversations Subject The topic of the resource Overdose Crisis Description An account of the resource A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic audiences. Captus Advertising, however, concluded that the campaign could not be adapted because of cultural incongruence, so it developed a new but related campaign to resonate with the collectivist and family-oriented cultural values of Asian audiences. The campaign stressed the importance of listening as "one of the best ways to help [those who struggle with drug use]" (see image). This campaign had two phases consisting of print, digital, and radio ads. Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Source A related resource from which the described resource is derived Link to Campaign Case Study by Captus Advertising: <a href="https://www.captusad.com/2020/06/16/overdose-campaign-case-study/" target="_blank" rel="noopener">https://www.captusad.com/2020/06/16/overdose-campaign-case-study/</a> Link to Campaign Materials: <a href="https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC" target="_blank" rel="noopener">https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-09 Contributor An entity responsible for making contributions to the resource Captus Advertising Art Director, <a href="https://www.captusad.com/jacky-phua/" target="_blank" rel="noopener">Jacky Phua</a> Language A language of the resource Punjabi Chinese Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. Family/Friends of PWUD 100% Middle & Upper class 11 or more total individuals featured 2 to 5 PWLLE Addiction Does Not Discriminate Age Mixture Break the Silence Education Includes Asian/Middle-Eastern individuals Includes potential users Includes supporters Mostly younger individuals Stock Photography https://www.antistigma.info/files/original/3e22f1764ec000e09db8d1b631079008.jpg a52de6fb284fec89f6e58c4701c8f682 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Adam D'Addario Transcription Any written text transcribed from a sound Leah Bell (and Leah Bell’s mother) Peer Support Worker, Community Activist 07:21 I was raised by addicts. Um, my mother, she was an alcoholic, um… the most hardened alcoholic that you- you could probably find. 07:31 Uh, she tried everything that she could to quit. Um, she went to inpatient treatment programs, she brought me to AA when she didn’t have childcare for me. Um, she was also a psychiatric nurse. So, she was, um, very trauma-informed, very loving. Um, she knew all the things to say to… to hide her addiction from me as best as she could. 07:54 My father… like, was an adulterer and left her. Um, that was just too much for her to handle. Um, so she completed suicide. 08:05 And, that really started me on like, a- a mental health- a negative mental health trajectory. After, uh, after she completed suicide, I was- I was homeless… for a while. Um, and then my grandparents came and they got me, and they brought me back, uh, up here, to Canada to live and to complete high school. 08:25 Um, but I was never given, um, any sort of counseling. So, as soon as I discovered, uh, discovered… drugs, I just absolutely fell in love with them. Um, it filled a void in me that I didn’t ever think could be filled. And, I always say I never met a drug that I didn’t like. 08:45 I was doing a lot of, uh, nude modeling at the time, uh, which brought me in- into sex work. Um, I was, uh, using- using sex to pay for my addiction. Um, my husband and I, at the time, we were just partying all the time on MDMA. Uh, and then eventually, I wanted the party to stop. And, uh, my husband at the time, he didn’t- he didn’t want the party to stop. So, it ended with a huge mental health breakdown, and, uh, we had to- we had to split, and I was left with a big hole in my life again. Like, wh-what do I do now, uh, that I’m not using drugs every day? Jessica McEachern, Peer Support Worker at Alberta Health Services 01:02:38 My parents split up when I was about sixteen, and me and my mom moved away to another city, and that didn’t go very well. About six months after that, I moved to Van-- I went to Vancouver because my brother and dad were there, thinking that I could, like, live with them, but it didn’t go as planned. I couldn’t live with my dad… Um, so I became homeless and got into meth for about six months. 01:03:06 And then… I got pimped, [laughs] I got… um, arrested, like very-- a lot of things happened within about six months. 01:03:16 I got released out of… prison, like, jetted back here, and that’s why I had a warrant in BC for so long. 01:03:25 Me and a guy had a kid together, we were together for a few years, everything was all good, and then we split up. And then, um, within like a month after that happened, I went from zero to a hundred. I was, like, staying out for, like, two weeks at a time, like smoking, [inaudible: and this month?] crack, sex work, um… you know, extreme crime. And then I went- got… in a high speed chase, went to jail for, like, almost two years, got out… tried for about a year in treatment, you know… go back out… 01:04:02 And then kind of that same pattern for on and off for about two, three years. And then my dad died, and that was when I found heroin. … 01:04:33 Heroin was amazing. Like, I’m not even- I don’t- I love drugs. Like, they work very well for me. Like my dad died, I was in extreme pain, and heroin was like a warm, they call it a “warm hug from God” or whatever. And it seriously was, like I felt… like, relaxed, finally. … 01:06:05 Like, this is what harm reduction has done. It’s empowered me so much. It’s given me this, like… demanding of my healthcare and basic human rights be taken care of. 01:06:15 I didn’t even- I never… I never- I never used to feel this way. I used to cower and think that I was a piece of shit. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Flood: The Overdose Epidemic in Canada Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource <a href="https://firstgearproductions.ca/channel/" target="_blank" rel="noopener">First Gear Productions</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-07-09/2020-07-22 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Source A related resource from which the described resource is derived <iframe width="560" height="315" src="https://www.youtube.com/embed/zdNxcRutMmc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="https://caughtintheflood.com/" target="_blank" rel="noopener">https://caughtintheflood.com/</a> Rights Information about rights held in and over the resource "<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">Flood: The Overdose Epidemic in Canada</a>" by <a href="https://firstgearproductions.ca/" target="_blank" rel="noopener">First Gear Productions</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>. Description An account of the resource Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its focus on five Canadian provinces: Ontario, Quebec, Manitoba, British Columbia, and Alberta. *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply* Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% White Addiction Does Not Discriminate Affront to Human Rights Age Mixture Barrier to Action Barrier to Treatment Break the Silence Dehumanization Documentary Features person with disability Increases Overdose Risk Mentions Decriminalization Mixture of Classes Mostly younger individuals Normalize Positive Treatment Normalize Substance Use Sex Worker Stigma Societal Silence Structural/Historical/Political https://www.antistigma.info/files/original/06ff1f0294ec0eaf1c7ca3ac891f9046.pdf bc34a2d86a4d4c85ed13ffe40b422136 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Voice 1: (female 30-39) "I never thought drugs would impact someone close to me…" [A woman sits on a couch, next to a basket of laundry. She holds a hardhat.] Voice 2: (male 50-60) "That people would judge and make her feel invisible…" [A man and a woman stand in a kitchen, not looking at each other.] Voice 3: (male young 20s) "That he'd be ashamed to talk about his opioid use." [A young basketball player sits on a bench in a locker room.] Voice 1: (female 30-39) "He felt like he couldn't ask for help, even though he was my husband." [The woman on the couch stares out the window.] Voice 4: (female 50-60) "Our daughter." [In the kitchen, close-up of a photo of a young woman on the fridge.] Voice 3: (male young 20s) "My best friend…" [The basketball player looks into the camera.] Narrator: "Canadians are dying of overdoses every day. Stigma is making it harder for people to get help. Addiction is a treatable medical condition - not a choice." [Wearing protective masks, a man sits on a bench in a hallway, his head bowed, rubbing his hands together anxiously. A health care professional comes out of an office and greets him. She joins him on the bench.] Narrator: "Help end the stigma." [Words on the screen: Get the facts at Canada.ca/Opioids] Narrator: "A message from the Government of Canada." ["Canada" wordmark] Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource End Stigma (Health Canada) Creator An entity primarily responsible for making the resource Health Canada Source A related resource from which the described resource is derived <iframe width="560" height="315" src="https://www.youtube.com/embed/inDI06DXVjg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> 'Stigma' landing page: <a href="https://www.canada.ca/en/health-canada/services/opioids/stigma.html" target="_blank" rel="noopener">https://www.canada.ca/en/health-canada/services/opioids/stigma.html</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-06-21 Relation A related resource In February 2021, Health Canada uploaded a video entitled "End the stigma" (linked here) that appears to be a continuation of this 2019 campaign (a second rollout), as it features the same stock footage actors. This ad was likely more widely distributed. Language A language of the resource English Type The nature or genre of the resource Images and Messages Dramatized Story Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Description An account of the resource By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect on the stigma and shame associated with substance use. In the first rollout of this campaign, Health Canada produced 4 posters with the concluding tagline, "This story could be yours." Rights Information about rights held in and over the resource "<a href="https://www.canada.ca/en/health-canada/services/video/end-stigma-campaign.html">End Stigma</a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 100% White 100% Women 100% Youth (<29) 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to Treatment Features person with disability Mostly friends/family Mostly younger individuals Prejudice/Stereotypes/In your head Stock Photography https://www.antistigma.info/files/original/90f48642e07e76bc85d4fbe5ea731c35.png 2b6cffe8ac7f4afefe8aab74918516d0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Stigma. Save Lives. Creator An entity primarily responsible for making the resource Northern Health Source A related resource from which the described resource is derived Campaign Posters (PDF): <object width="423" height="423" data="/files/original/37StopStigmaSaveLivesposters.pdf" type="application/pdf"> <iframe src="/files/original/37StopStigmaSaveLivesposters.pdf" style="border: none;" width="423" height="423"> This browser does not support PDFs. Please download the PDF to view it: <a href="/files/original/37StopStigmaSaveLivesposters.pdf">Download PDF</a> </iframe></object> "Stop Stigma. Save Lives" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PL9krkje3uygKuMA_BrwmiZXrCWdFqAL-n" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Webpage: <a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">https://www.northernhealth.ca/health-topics/stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2017-03 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Rights Information about rights held in and over the resource "<a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">Stop Stigma. Save Lives.</a>" by <a href="https://www.northernhealth.ca/" target="_blank" rel="noopener">Northern Health</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Description An account of the resource Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family members in text, video, and poster formats. Additionally, recorded transcripts of participants' video interviews are hosted on the campaign webpage. Split into four parts, the video series touches upon the following topics: <ol> <li>The impact of empathy;</li> <li>Preventing overdoses;</li> <li>Experiences of stigma;</li> <li>and Labels stick & labels hurt.</li> </ol> In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% Close to the Street Age Mixture Classism Healthcare-focused Includes Indigenous individuals Other Identities Racism Sex Worker Stigma Sharing Personal Stories Structural/Historical/Political https://www.antistigma.info/files/original/469c2193ccf606d41942666b85999adb.pdf a144479384082f5eb760538f7067b402 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Location The location of the campaign Ontario Transcription Any written text transcribed from a sound Rachel Cybulski Hairstylist and Yoga Instructor 00:36 My addiction started in the hospital setting. With opiates, uh, your tolerance continues to go up; there’s, like, no ceiling. It’s just like, your tolerance goes up to medication, and then every stage of the healing, my pain would go up. … 01:37 ‘cause I felt like I couldn’t talk to my friends and family about it because I couldn’t ever admit that I had an addiction, ‘cause I didn’t want my husband to leave me. That part of it was really hard. 01:35 I, um… knew a girl who could get me pills like Dilaudid or Percocet or… One time, she couldn’t find any pills for me, and she’s like, “I… have some heroin, though,” and, literally within, like, two or three months of that first time I tried heroin, I lost my job, I lost my husband, I lost my house. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource People Who Use Drugs Are Real People (Durham Region) Creator An entity primarily responsible for making the resource Durham Region Health Department Date A point or period of time associated with an event in the lifecycle of the resource 2019-06 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Source A related resource from which the described resource is derived "Opioids and Overdose Prevention" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "Opioids and Overdose Prevention" Webpage: <a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx">https://www.durham.ca/en/health-and-wellness/drugs.aspx</a> Subject The topic of the resource Opioid Crisis Description An account of the resource This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the "drug user" identity label, this campaign chose to incorporate person-first language: "uses drugs". Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Trans/non-binary Other Identities Recovery Is Possible Stock Photography https://www.antistigma.info/files/original/309d3f1159cbdd00191b513d83c7aecd.pdf 05b2c7bb7ccdd8f710eee3df76bb1888 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Emily Ogborne-Hill: "A lot of the general public may only know of addiction through a movie character or a TV show or a badly written, stigmatizing article in the newspaper. That might be their only experience with addiction." Jane Buxton: "I think we have to think about the terminology that we use." [A slide appears with the heading "Use People First Language". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person who uses opioids". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Opioid user or Addict".] Jane Buxton: "We have to listen to the voice of people who use substances. Avoid the othering that get people to think about it and talk about it." [A slide appears with the heading "Use Language that Promotes Recovery". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing barriers to accessing services". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Unmotivated OR Non-compliant".] Emily Ogborne-Hill: "We do tend to pander in the media a lot to the moral side of harm reduction. I think if we just change the dialogue and spoke only in terms of health, I think it would change the perception of the general population as well." [A slide appears with the heading "Use Language that Reflects the Medical Nature of Substance Use Disorders". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing problems with substance use". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Abuser OR Junkie".] Margot Kuo: "What are people's stories with substances? How did they come to be where they are? How do they cope with their everyday life? And once you start hearing that information, I think that does more to the issue of stigma." [A slide appears with the heading "Avoid Slang and Idioms". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Positive test results OR Negative test results". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Dirty test results OR Clean test results".] Sheila Martens: "That is work that has to be done, creating a safer place with less stigma." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Toward the Heart: Language Matters Creator An entity primarily responsible for making the resource BC Centre for Disease Control Language A language of the resource English Type The nature or genre of the resource Education Only Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Source A related resource from which the described resource is derived "Language Matters: Creating a safer space with less stigma" Vimeo Video:<iframe width="640" height="360" src="https://player.vimeo.com/video/264095540?h=232e54d71c&color=b4202a&title=0&byline=0&portrait=0" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Website: <a href="https://towardtheheart.com/reducing-stigma" target="_blank" rel="noopener">https://towardtheheart.com/reducing-stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-04-10 Subject The topic of the resource Harm Reduction Description An account of the resource The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, <a href="https://hellocoolworld.com/" target="_blank" rel="noopener">Hello Cool World Media</a>, to custom build a harm reduction showcase called Toward the Heart. According to <a href="https://hellocoolworld.com/#!?q=ajax_portfolio&nid=62" target="_blank" rel="noopener">Hello Cool World</a>, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language". Rights Information about rights held in and over the resource Copyright © 2021, Toward the Heart. All Rights Reserved Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 total individuals featured Barrier to Treatment Change Language Education Mostly professionals No PWLLE Prejudice/Stereotypes/In your head Shift Attributions https://www.antistigma.info/files/original/d1e9c821f4e79398e5f20a84f9da3d4b.png 48ee29c78b935bd2f323be52a413d6fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Interactive Resource A resource requiring interaction from the user to be understood, executed, or experienced. Examples include forms on Web pages, applets, multimedia learning objects, chat services, or virtual reality environments. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Know More Creator An entity primarily responsible for making the resource Health Canada Source A related resource from which the described resource is derived Campaign Website: <a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">https://knowmoreopioids.ca/</a> Health Canada enlisted the help of experiential marketing agency Proof Experiences: <a href="https://www.proofexperiences.com/work/health-canada/" target="_blank" rel="noopener">https://www.proofexperiences.com/work/health-canada/</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-10 Language A language of the resource English French Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Description An account of the resource Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who use drugs, the tour also covered the following modules: <ul> <li>Opioids</li> <li>Fentanyl</li> <li>Signs of an opioid overdose <ul> <li>Overdose awareness and the overdose crisis in Canada</li> <li>Information about Canada's Good Samaritan Drug Overdose Act</li> </ul> </li> <li>Naloxone</li> </ul> Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module. Rights Information about rights held in and over the resource "<a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">Know More</a><a href="https://www.canada.ca/en/health-canada/services/video/end-stigma-campaign.html"></a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured 70-99% White 70-99% Youth (<29y) Addiction Does Not Discriminate Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Older Adults (60+) Includes potential users Mostly PWUD Mostly younger individuals Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/7955a746c03c61221e3124bd70472a54.png dd8056bb56df8911907c6638237c1dcb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Shane's Story: Click <a href="https://news.interiorhealth.ca/news/end-the-stigma-shanes-story/">here</a> to read Shane's full story. "Having experienced both substance use issues and homelessness, they know about shame and blame firsthand. 'Every homeless or drug addicted person I know has been impacted by stigma. If you carry a back-pack, you’re not allowed to use a washroom, even in a business where you eat every day,' Shane says. 'Stigma is everywhere. We need to get rid of it, for everyone. Not just for the homeless or addicted but as a race.' He pauses. 'Whoa I’m getting deep now, holy cow.' He laughs to lighten the mood, but his words are true. It was the impact of stigma that spurred Shane to begin advocating for marginalized people in their community. He is a co-founder of VEPAD – Vernon Entrenched People Against Discrimination – a support group of sorts, that is active in harm reduction efforts, community clean-ups, and education. 'Don’t paint everybody with the same brush and don’t be so quick to judge. It can happen to anyone. I’m proof of that,' Shane says. 'I come from an upper middle class family. I was always a confident person until 10 years ago.' Rachel's Story:  00:04 I had a low self-esteem. I felt crappy. I wouldn’t feel that I was worthy. I… wasn’t good enough for myself, or I’m not good enough for my spouse or not good enough to be a sister, a daughter, or a mother. It was hard… And then to be with, um, strangers. I mean, ‘oh she’s a- she’s a druggie. She does drugs. She’s not gonna, um, do with anything [sic] with her life.’ But I mean, I am. I’m… I’m doing more with my life now than- 00:46 I’m wanting to get off the drugs and better myself. And then after my… mom passed away, I wasn’t doing drugs at the time. I quit. So I’m happy that my mom got to see that I was trying to… better myself and better my life. 01:13 All of us, we are all equal. We all have our own paths to walk. We’re not rude, we’re not mean. We- we want just the same as you, to live life and be happy. 'I’d never used drugs in my life. I didn’t drink much. All of a sudden one night I had a line of cocaine put in front of me, and I fell in love with it right then and there. I couldn’t get enough of it. I lost everything to it.' The stigma surrounding homelessness and substance use weighs on you, Shane says, until you are looking down all the time and it feels like nobody cares about you." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource End Stigma (Interior Health) Creator An entity primarily responsible for making the resource Interior Health Source A related resource from which the described resource is derived Interior Health's "Stigma and Substance Use" Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLws0NwJdLuYQrZKOMDE28ZiYVccny95L1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Interior Health Blog Posts: <a href="https://www.interiorhealth.ca/stories/stop-the-harm-jills-story">"End the stigma: Jill's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-shanes-story">"End the stigma: Shane's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-brians-story">"End the stigma: Brian's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-rachels-story">"End the stigma: Rachel's Story"</a> Date A point or period of time associated with an event in the lifecycle of the resource 2020-03-02/2020-11-13 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Description An account of the resource Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each person's story; each person had an accompanying blog post on Interior Health's <a href="https://news.interiorhealth.ca/">subdomain for news</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured 70-99% Men Addiction Does Not Discriminate Age Mixture Barrier to Treatment Classism Includes Indigenous individuals Mixture of Classes Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions