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                  <text>Anti-Stigma Campaigns (Post-2020)</text>
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              <text>Rob Zawistowski </text>
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                <text>Building Hope: Substance Use in the Trades </text>
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                <text>&lt;strong&gt;"Building Hope: Substance Use in the Trades" YouTube video:&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/0BFiCM1Qlmk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Related links:&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.canada.ca/easetheburden" target="_blank" rel="noopener"&gt;http://www.canada.ca/easetheburden&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.linktr.ee/meninthetrades" target="_blank" rel="noopener"&gt;http://www.linktr.ee/meninthetrades&lt;/a&gt;</text>
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                <text>Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug supply on people in the trades. Thus, four men from the construction industry and trades were invited to share their personal experiences with substance use and their insights on how to stay safe in the face of a poisoned drug supply. In addition, four 1-minute spotlight clips have also been produced for each of the featured men to share on social media. At the end of the video, viewers are invited to visit two weblinks to learn more about the opioid overdose crisis in the trades (see related links above).</text>
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                <text>Opioids Don't Discriminate (Strathcona County)</text>
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                <text>&lt;strong&gt;Campaign Development YouTube video :&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/qN3ChlAJqVc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Creator site:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.strathcona.ca/community-families/community-programs/drug-strategy/" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/community-families/community-programs/drug-strategy/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Alberta Doctors' Digest article on the exhibit&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/" target="_blank" rel="noopener"&gt;https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Sherwood Park News article on awards:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise" target="_blank" rel="noopener"&gt;https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign "Do-it-yourself"&lt;/strong&gt; &lt;strong&gt;Kit &lt;/strong&gt;&lt;em&gt;(will automatically download)&lt;/em&gt;:&lt;br /&gt;&lt;a href="https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf&lt;/a&gt;</text>
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                <text>Winning awards for innovation and excellence, the &lt;em&gt;Opioids Don't&lt;/em&gt;&amp;nbsp;&lt;em&gt;Discriminate&lt;/em&gt; campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province.</text>
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              <text>&lt;strong&gt;Addictions Crisis Video:&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:00&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Megan, I’m 25 years old, and I’ve overdosed three times.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:47&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I grew up in a- in a really good- a really good family. We were always close.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:54&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Sherry&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;(Megan’s Mother)&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan was the… perfect child. [laughs] Really good friends, loved sports, she was every parent’s dream, I’m sure, every parent’s.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:05&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;When I got into the drugs, there was just no stopping.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:35&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;It can control you. It controlled me. The last thing, basically, that I remember is I was standing in the kitchen. I took the one pill, and I took the other pill, then when they collided in my system, it basically tranquilized me.&lt;/span&gt;&lt;/p&gt;&#13;
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              <text>&lt;strong&gt;Roy's Story&lt;/strong&gt;:&#13;
&lt;p&gt;I am a son, friend, husband, brother, worker, father, uncle. I am a person that cares about people who use substances as a way to avoid what they are feeling. ...&lt;/p&gt;&#13;
&lt;p&gt;I’ve been out of prison since 1988 and working in the Harm Reduction Program at the AIDS Committee of Windsor since 1993. I was part of the first Outreach Team to go into houses where people were using drugs. By listening to how people are feeling, their stories, and where it has taken them. I want them to know that they are someone that people care about and not just a “Junkie”. When some of the people I knew stopped using drugs, I was proud of them. When some started using drugs again, I would encourage them by reminding them how well they did and offer my support. I have seen people using drugs run from things that have happened to them or do drugs to hide from feeling pain or sadness when someone they care about or love, dies. I won’t judge them or anyone else because I was in that same spot and I know how it feels.&lt;/p&gt;&#13;
&lt;p&gt;Harm Reduction is just not words to say. For me, it means that I care and want to help keep you safe. I’ve seen people over the years at their lowest turn their lives around and I have seen some that were on top hit their lowest. It’s hard to do the work I do. I care about the people I work with. With the support I get in recovery, I am able to keep doing this work.&lt;/p&gt;</text>
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              <text>&lt;p&gt;&lt;b&gt;Stephanie Bertrand’s Story&lt;/b&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My ex-husband was one of the smartest people I had ever met. He was a foreman for a construction company and was diligent and hard-working. When we started dating, we were both in recovery from cocaine use and thought we could support each other. I soon learned that I was wrong when he began using again. I remained hopeful and supportive. After resuming substance use several times such as cocaine and occasional opiates, he became substance free and was doing well. One night, after celebrating with friends for his birthday, he came home with a serious arm injury. A trip to the hospital and surgery later, he was given a prescription for Percocet. The catalyst that would eventually end our relationship. When the Percocet ran out, he started buying pain pills off the street, graduated to OxyContin and then to any opioid he could get. He would get very angry and abusive while using. Everything of value that we owned was sold to feed the habit. Mindful of his underlying issues and struggles with self-worth, I tried to help connect him to care; he always managed to find a way out. His addiction affected my own recovery and I soon fell back into use. I struggled to navigate recovery for the both of us. I eventually couldn’t keep up; I got out of active use for the last time in 2016. I was then faced with one of the most difficult and painful choices of my life, either I had to lose the husband I loved or lose my children. Three years later, I am still in recovery.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Unfortunately, my children are still missing their father and conversations are ongoing explaining that “daddy is sick and when he gets better he will call.” There is a hole in their hearts that can’t be filled. I felt like a failure for not being able to help him and for not being able to help my children. I was grieving for a long time. Every time I would feel like I had reached a good point and was through the grief, I would see him again and the cycle would start all over. Seeing him ridiculed has been especially difficult for me and my family.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Addiction is the symptom of an underlying cause and I hope that we can be mindful of this and display some empathy and compassion before we pass judgments; please, remember that person who uses substances is someone’s father, mother, brother, sister, brother, or child.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;b&gt;&lt;br /&gt;Label Me Person - Lived Experience - Stephanie Bertrand&lt;/b&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:08 Well, I got into addiction about 15 years ago. I had just become a wife and a mom, and I really had no idea what I was doing. And, so, I was constantly second guessing myself, and I- I- my self-esteem was shot at this point, and I had no idea what to do. I- I felt like I was failing as a mom, failing as a wife.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:28 And so, I had gotten a job at a bar, and somebody had offered me something, and it made me feel ten feet tall and bulletproof. And, instantly, all these problems went away. And I was able to kinda like- I felt like I knew, I knew exactly what I was supposed to do.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:43 Unfortunately, one led to more led to more led to more led to me not coming home, led to me not being the mom I wanted to be, not being the wife that I wanted to be. At this point, I had two k- I had had my second child, um, and everything just fell apart. I got so wrapped up in my addiction I lost my- my husband. I was a struggling single mom with two kids, and I met another person, and he was in recovery, too, and I thought it was going to be amazing, we’d understand each other, we’d be able to get through this together.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:13 And about a couple months in, I- I broke. I- he was using, and I started using with him. And it led me right back down the same- same path, so I kept running into this cycle all the time over and over again. I would get clean for a couple of months, I would be doing good, and then I would fall back into addiction.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:34 When I was laying on my couch and I was starting to get the withdrawals from the opiates and- and my son- my baby son at the time, he was only about a year and a half, two years old, and he’s trying, “Mummy come play with me, Mummy come play with me,” and I couldn’t even get off the couch. And then I thought about it. What happens if I don’t make it through this, and what if I- if I die on my couch? What if he’s sitting there and he’s going, “Mommy come play with me” and I’m not waking up? And that was pretty much the breaking point, because I didn’t want my kids to ever have to bury me. Not like that.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:02 And so I went and I talked to a doctor and I- I got put on Suboxone, and I started to get my life back in order. He got put on the same program as me, and we were both on the same path, but I kept going and he didn’t. So, he ended up homeless. We haven’t seen him in probably about a year and a half now. Uh, he hasn’t talked to his kids, and every day I’m constantly having to hear, “I miss Dad, I miss Dad, where’s my dad? Have you seen my dad?” And those are questions I hate answering, because I don’t want to tell my kids something… bad about their father, but I also don’t want to tell them the truth about their father. So I spend a lot of time saying, you know, “Dad is sick,” and I think the worst question my daughter had ever asked me was, “Mom, if you were sick and you could get better, why can’t Dad get better?” And that was just a question I couldn’t answer.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:52 So, about a year after I started into my recovery and I was on the Suboxone, that’s when I decided that I wanted to help people like that, I wanted to help the people that didn’t have a support system like I had, I- I wanted to help the people that didn’t have family, didn’t have friends, didn’t have people that- that actually cared about them. And I see a lot of that in the city now, so I’m hoping that, with this campaign and with everything that I’ve said today, that people will realize that, yes, there are people out there that understand what you’ve been through, and we understand why you’re there.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:21 The AIDS Committee of Windsor is an amazing, amazing place. Um, I got into it when I was in my first year of recovery, and it helped m- helped me to get the communication skills to be able to talk to people in the first place. When I came out- into recovery, I- I couldn’t communicate what was going on with me, so going through some of the programming there in their peer engagement department, um, helped me to be able to communicate. Using their harm reduction department, I was able to get clean gear that I didn’t end up losing an arm or- or even worse, dying from some infection or something like that. And there’s always somebody willing to listen there. Whether it’s somebody in the harm reduction department or in peer engagement, there’s always somebody willing to listen and try and get you the right supports.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:01 It doesn’t have to be like this. Your life doesn’t have to be like this. It doesn’t have to be unmanageable. There are ways to get help. Just keep asking. If something doesn’t work for you, try something else.&lt;/span&gt;&lt;/p&gt;</text>
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              <text>&lt;p&gt;&lt;b&gt;Stephanie Ermatinger’s Story&lt;/b&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Boozhoo! Meaning “hello” in my indigenous language. My story starts with my birth on the beautiful island of Walpole. My childhood was full of family birthdays, trips, hunting, fishing and learning my culture. I was unaware of the abuse my mother suffered in residential schools so when I was nine years old I was sexually abused and didn’t know what to do. I bottled in this trauma due to fear of breaking up my family. In trying to hide my emotions, I turned to binge eating, drugs and alcohol at the age of 13. Throughout adolescence, I was raped at parties while unconscious. I staggered into my first relationship and stayed sober the nine months I carried my daughter. It wasn’t long after she was born that I was enduring abuse from my partner. I thought the abuse was better than being alone. At 21, I was introduced to methamphetamine, heroin, and other opioids. The drugs took away my habits of binge eating and dulled my shame and guilt. I felt so good, even knowing this was a false sense of happiness. Between ages 27-39 I was in and out of jail and recovery homes. While I was in a recovery home, my spirit name was given to me by a Northern shaman where I learned to love myself.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Today, I am six months substance-free and belong to several community groups. My spirit name is Red Thunder Bird Woman for the blood and tears I experienced and for my ability to share my journey to help and support others. The Thunderbird Spirit was one of the first created and is the most protective spirits known in Indigenous culture. Having experienced cultural shame and abuse, I am now proud to be a recovering Indigenous woman. I now know that it’s okay to be happy, even when others are not. That “no” is a full sentence. And that we are never alone. Through trauma, addictions, and homelessness, I came out a SURVIVOR.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;“Bama pii”- (‘til we meet again)&lt;/span&gt;&lt;/p&gt;&#13;
&lt;br /&gt;&#13;
&lt;p&gt;&lt;b&gt;Label Me Person - A Moment of Lived Experience - Stephanie Ermatinger&lt;/b&gt;&lt;/p&gt;&#13;
&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Video&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Audio&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:01&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close shot of the right side of Stephanie’s face. Stephanie wears black sunglasses. Camera pans right.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The age of seven, I was molested or touched by somebody that I thought was a figurehead in my family.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:10&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close shot of Stephanie hugging her knee.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;[Someone who] I loved, I could trust.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:13&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Close shot of Stephanie’s knees and sneakers while she sits on wooden stairs. Camera tilts down.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I started to notice myself getting more and more distant from the class,&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:17&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie walks away from the camera next to a graffitied wall.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;uhh, not being able to talk to anybody.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:20&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie runs her right hand along the graffitied wall while walking.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;So at fourteen, I was introduced to alcohol at a friend’s house&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:24&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close shot over Stephanie’s shoulder. The cameraperson walks slightly faster than Stephanie.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;so when I took this alcohol it gave me a sensation and a warm feeling that&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:29&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close shot. Stephanie removes her sunglasses. In slow motion, the camera pans left as she blinks.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I was able to be myself. By the time I was 21, I tried my first needle.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:36&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Close shot of an orange needle cap on the pavement by Stephanie’s feet. Camera pans right.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I… instantly became addicted to it.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Close shot of Stephanie. Camera remains still.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;It wasn’t till my first recovery home, which was, uh, in New Credit, Ontario, I started to get the trauma out,&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:48&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close shot of Stephanie holding an ovular smudge bowl in her left hand and waves at the smoke with a smudging feather in her right hand.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;like, unlayering that onion, peeling the onion away, talking about what happened to me.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:53&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Fades to black.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;/tbody&gt;&#13;
&lt;/table&gt;</text>
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                <text>&lt;strong&gt;Campaign Homepage&lt;/strong&gt;: &lt;a href="https://www.labelmeperson.com/" target="_blank" rel="noopener"&gt;https://www.labelmeperson.com/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Stories&lt;/strong&gt;: &lt;a href="https://www.labelmeperson.com/resources/#4" target="_blank" rel="noopener"&gt;https://www.labelmeperson.com/resources/#4&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;Media&lt;/strong&gt;: &lt;a href="https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor" target="_blank" rel="noopener"&gt;https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall" target="_blank" rel="noopener"&gt;https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;"Label Me Person Campaign" YouTube Playlist&lt;/strong&gt;:&lt;br /&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLtBqSOwROti4LTyb3TLEeMeIwMacJLtiz" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;The playlist includes videos on "the opioid crisis/a view from the frontlines" and "moments of lived experience".&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Label Me Person Podcast&lt;/strong&gt;: &lt;a href="https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL" target="_blank" rel="noopener"&gt;https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL&lt;/a&gt;</text>
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                <text>When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional Hospital's Ouellette Campus and made its way to Devonshire Mall and the University of Windsor before the pandemic hit. Since then, the campaign has shifted online and widened in scope. What began as a physical display of "six personal narratives from people who are recovering, or have recovered, from an opioid addiction" in Windsor, is now a website with videos, podcast episodes, and virtual workshops and webinars. The website aims to: &lt;br /&gt;&#13;
&lt;ol&gt;&#13;
&lt;li&gt;"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;&lt;/li&gt;&#13;
&lt;li&gt;"frame the community response"; and&lt;/li&gt;&#13;
&lt;li&gt;answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.&lt;/li&gt;&#13;
&lt;/ol&gt;&#13;
Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways".</text>
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        <name>Age Mixture</name>
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        <name>Change Language</name>
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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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              <text>"People Who Use Substances and Employment" 0:03:05&#13;
"Peer Workers - Interactions with Other Professionals" 0:02:12&#13;
"People Who Use Drugs and Primary Care" 0:02:39&#13;
"Hierarchies of Perceived Acceptable Substances and Modes of Ingestion" 0:03:28&#13;
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              <text>Hierarchies of Perceived Acceptable Substances and Modes of Ingestion:&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;Audio&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Video&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:11&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber in bed, eyes open and holding back tears. She quietly pulls back the covers and gets out of bed, revealing the back of a man next to her in the bed. He is not wearing a shirt. The man rolls over slightly. We find out this man is Amber’s father.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:37&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Dad&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Where are you going?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I’m just going to the bathroom, Dad.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The camera remains on the dad in bed. We do not see Amber when she replies.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:46&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber stands in front of the bathroom mirror. She quickly stuffs her things into a backpack and zips it closed. She puts on a hoodie then slings the backpack over her shoulder. She exits the bathroom.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:13&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber looking to her right.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:16&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;We see who Amber is looking at: her mother in a robe sitting on the couch and holding a mug. Amber walks away, while her mother continues to look in her direction.&lt;/span&gt;&lt;/p&gt;&#13;
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                <text>In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local organizations, these talks presented three overarching themes:&lt;br /&gt;&#13;
&lt;ol&gt;&#13;
&lt;li&gt;Opioid misuse affects everyone&lt;/li&gt;&#13;
&lt;li&gt;Drug addiction is a disease of despair&lt;/li&gt;&#13;
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                <text>&lt;strong&gt;Campaign website:&lt;/strong&gt;&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://theotherpandemic.ca/" target="_blank" rel="noopener"&gt;https://theotherpandemic.ca/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Instagram page:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.instagram.com/other_pandemic/" target="_blank" rel="noopener"&gt;https://www.instagram.com/other_pandemic/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Facebook page:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/ontariosopioidcrisis" target="_blank" rel="noopener"&gt;https://www.facebook.com/ontariosopioidcrisis&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Twitter page:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://twitter.com/other_pandemic" target="_blank" rel="noopener"&gt;https://twitter.com/other_pandemic&lt;/a&gt;</text>
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                <text>Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. &lt;br /&gt;&lt;br /&gt;In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.</text>
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                <text>&lt;strong&gt;Campaign Posters (PDF)&lt;/strong&gt;:&lt;br /&gt;&lt;object width="423" height="423" data="/files/original/37StopStigmaSaveLivesposters.pdf" type="application/pdf"&gt;&#13;
&lt;iframe src="/files/original/37StopStigmaSaveLivesposters.pdf" style="border: none;" width="423" height="423"&gt;&#13;
This browser does not support PDFs. Please download the PDF to view it: &#13;
&lt;a href="/files/original/37StopStigmaSaveLivesposters.pdf"&gt;Download PDF&lt;/a&gt;&#13;
&lt;/iframe&gt;&lt;/object&gt; &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;"Stop Stigma. Save Lives" YouTube Playlist&lt;/strong&gt;:&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PL9krkje3uygKuMA_BrwmiZXrCWdFqAL-n" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Webpage&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener"&gt;https://www.northernhealth.ca/health-topics/stigma&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;</text>
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                <text>"&lt;a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener"&gt;Stop Stigma. Save Lives.&lt;/a&gt;" by &lt;a href="https://www.northernhealth.ca/" target="_blank" rel="noopener"&gt;Northern Health&lt;/a&gt; is licensed under &lt;a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener"&gt;CC BY-NC-ND&lt;/a&gt;.</text>
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                <text>Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family members in text, video, and poster formats. Additionally, recorded transcripts of participants' video interviews are hosted on the campaign webpage. Split into four parts, the video series touches upon the following topics:&lt;br /&gt;&#13;
&lt;ol&gt;&#13;
&lt;li&gt;The impact of empathy;&lt;/li&gt;&#13;
&lt;li&gt;Preventing overdoses;&lt;/li&gt;&#13;
&lt;li&gt;Experiences of stigma;&lt;/li&gt;&#13;
&lt;li&gt;and Labels stick &amp;amp; labels hurt.&lt;/li&gt;&#13;
&lt;/ol&gt;&#13;
In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings.</text>
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              <text>All ten Facebook posts used the same caption: &lt;br /&gt;&lt;br /&gt;&lt;em&gt;"The Stop Overdose BC campaign was adapted by the North Bay Parry Sound Drug Strategy Committee, which includes Lisa Lurz, Addictions Counsellor at Nipissing First Nation and Laura Liberty, HIV Coordinator at the Anishinabek Nation. &lt;/em&gt;&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Recognizing the importance of dispelling stigma and stopping discrimination against people who use substances (including the Indigenous population which has been over-represented in overdose deaths during the COVID-19 pandemic), Lisa and Laura invited Chief and Council and community members to share their images and messages. &lt;/em&gt;&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Stop the Shame. Stop the Blame. Stop the Stigma."&lt;/em&gt;&lt;br /&gt;&lt;br /&gt;Each caption then included one of the following slogans: &lt;br /&gt;&lt;br /&gt;&lt;em&gt;"HARM REDUCTION BUILDS CONNECTIONS"&lt;/em&gt; (x2) &lt;em&gt;"HARM REDUCTION SAVES LIVES"&lt;/em&gt; (x2) &lt;br /&gt;&lt;em&gt;"PEOPLE WHO USE DRUGS ARE PART OF OUR FAMILY. REACH OUT, HELP SOMEONE." &lt;/em&gt;&lt;br /&gt;&lt;em&gt;"BUILDING CONNECTIONS WITH FAMILY AND COMMUNITY" &lt;/em&gt;&lt;br /&gt;&lt;em&gt;"HARM REDUCTION MEETS PEOPLE WHERE THEY ARE"&lt;/em&gt; (x3) &lt;br /&gt;&lt;em&gt;"HARM REDUCTION = NO JUDGEMENT"&lt;/em&gt;</text>
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                <text>&lt;strong&gt;Facebook Posts&lt;/strong&gt;:&lt;br /&gt;&lt;iframe width="500" height="556" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FNFNRecreation%2Fposts%2F3945897482106775&amp;amp;show_text=true&amp;amp;width=500" scrolling="no" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;Access all ten posts by clicking the left arrow.</text>
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                <text>Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the Nipissing First Nation Health Services Facebook page, centering its messaging around harm reduction and building connections. While it does not feature any intersections, it does mention the over-representation of Indigenous overdose deaths, especially during the pandemic. Each photo prominently displays the person's identity in the &lt;a href="https://www.nfn.ca/culture-heritage/anishinaabemwin/"&gt;Nipissing First Nation's official language, Anishinaabemwin&lt;/a&gt;, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community.</text>
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