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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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              <text>&lt;p&gt;&lt;strong&gt;Emily Ogborne-Hill&lt;/strong&gt;: "A lot of the general public may only know of addiction through a movie character or a TV show or a badly written, stigmatizing article in the newspaper. That might be their only experience with addiction."&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Jane Buxton&lt;/strong&gt;: "I think we have to think about the terminology that we use."&lt;br /&gt;&lt;br /&gt;[A slide appears with the heading "Use People First Language". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person who uses opioids". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Opioid user or Addict".]&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Jane Buxton&lt;/strong&gt;: "We have to listen to the voice of people who use substances. Avoid the othering that get people to think about it and talk about it."&lt;br /&gt;&lt;br /&gt;[A slide appears with the heading "Use Language that Promotes Recovery". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing barriers to accessing services". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Unmotivated OR Non-compliant".]&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Emily Ogborne-Hill&lt;/strong&gt;: "We do tend to pander in the media a lot to the moral side of harm reduction. I think if we just change the dialogue and spoke only in terms of health, I think it would change the perception of the general population as well."&lt;br /&gt;&lt;br /&gt;[A slide appears with the heading "Use Language that Reflects the Medical Nature of Substance Use Disorders". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing problems with substance use". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Abuser OR Junkie".]&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Margot Kuo&lt;/strong&gt;: "What are people's stories with substances? How did they come to be where they are? How do they cope with their everyday life? And once you start hearing that information, I think that does more to the issue of stigma."&lt;br /&gt;&lt;br /&gt;[A slide appears with the heading "Avoid Slang and Idioms". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Positive test results OR Negative test results". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Dirty test results OR Clean test results".]&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Sheila Martens&lt;/strong&gt;: "That is work that has to be done, creating a safer place with less stigma."&lt;/p&gt;</text>
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              <text>British Columbia</text>
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                <text>Toward the Heart: Language Matters</text>
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                <text>BC Centre for Disease Control</text>
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                <text>&lt;strong&gt;"Language Matters: Creating a safer space with less stigma" &lt;/strong&gt;&lt;strong&gt;Vimeo&lt;/strong&gt; &lt;strong&gt;Video:&lt;/strong&gt;&lt;iframe width="640" height="360" src="https://player.vimeo.com/video/264095540?h=232e54d71c&amp;amp;color=b4202a&amp;amp;title=0&amp;amp;byline=0&amp;amp;portrait=0" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&#13;
&lt;p&gt;&lt;br /&gt;&lt;strong&gt;Campaign Website:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://towardtheheart.com/reducing-stigma" target="_blank" rel="noopener"&gt;https://towardtheheart.com/reducing-stigma&lt;/a&gt;&lt;/p&gt;</text>
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                <text>2018-04-10</text>
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                <text>Harm Reduction</text>
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                <text>The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, &lt;a href="https://hellocoolworld.com/" target="_blank" rel="noopener"&gt;Hello Cool World Media&lt;/a&gt;, to custom build a harm reduction showcase called Toward the Heart. According to &lt;a href="https://hellocoolworld.com/#!?q=ajax_portfolio&amp;amp;nid=62" target="_blank" rel="noopener"&gt;Hello Cool World&lt;/a&gt;, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language".</text>
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                <text>Copyright © 2021, Toward the Heart. All Rights Reserved</text>
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