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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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              <text>"Critical Condition: The Opioid Crisis in Grande Prairie" 0:26:46</text>
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              <text>Alberta</text>
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              <text>&lt;strong&gt;1st Phase Campaign Video:&lt;/strong&gt;&lt;br /&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Audio&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I was just so unprepared. I just had- I just thought- I really believed that if I kind of did what I needed to do as a mom and look after- looked after them well and gave them, you know, opportunities, and- and loved them well that it just wouldn’t touch us. I don’t know why I thought it wouldn’t touch us.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:23&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I know that she didn’t use opioids like fentanyl and that sort of thing, like, a lot. Like, I actually have- I don’t know if she ever did before the time that she passed away.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:22&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Weed was the thing that I was trying to address. It u- it used to be a big deal in my world. I used to think, “Oh my god,” you know, “I can’t believe this is happening,” and if that was my only problem now, boy, it would just be so simple. But I didn’t really know that it was, um, out of control until probably he was 16, I think, when it was really out of control.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:13&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Tyla Savard&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;Moms Stop the Harm&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;But because of the strength of fentanyl, you’re addicted to it just being exposed to it, like 1, 2, by 3 times you’re definitely attached to it.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:27&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Tammy&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Fentanyl is in everything, and it’s scary. It’s in the pot, it’s in the crack, it’s in the heroin, it’s in the crystal meth, it’s in everything, because it makes it more addictive. Fentanyl makes it more addictive.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:59&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;You don’t deserve to live. You’re an addict. Just go die on the street&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;. You don’t do that. Why would I do that to somebody else’s child?&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:08:27&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Angeline&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;And, you know, after I’d do a pill, it was within 4 hours I’d start to get dope sick, right? And within 8 I’d be bedridden and wouldn’t be able to do anything. And it’s weird ‘cause you can be so dope sick, but as soon as you’re there waiting and you see that car pull up, you’re instantly- it’s like you’re not, because you know that you’re going to be h- you’re gonna get that fix any second now.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:09:35&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- she has told me that she- she can’t tell me.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:09:51&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;He beat me up. He did lots of hurtful things, um, and I was angry with him and I guess I kind of- the love that I had for him was still there, but I couldn’t love him as he was.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:10&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Nikki Lucas&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Things weren’t bad when he died. He was- he got a new job, um, he cleaned himself up, and, um, you know, that last night, was it, “Oh I’ll just do it one last time”? I’ll never know. I’ll never know what that was.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:25&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son had actually died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:41&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stephanie&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Um, my mom passed away, um, suddenly, uh, from an accidental fentanyl overdose, and 129 days later, my little brother Matthew passed away from a meth fentanyl overdose.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:12:54&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Nikki Lucas&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;146 people, um, are affected by one, um, tragic death. Uh, and we’re also looking, you know, affecting three to four generations with what’s happening right now. The grandparents who are raising children because father, mother have died of this overdose. Um, we have- we have fentanyl babies coming into the world now. We don’t know what that’s going to look like in the future, what the, um, what the care will be, what the cost will be.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:25:08&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Angeline&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;You are somebody’s someone, you know what I mean? Like, you- you are a person.&lt;/span&gt;&lt;/p&gt;&#13;
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              <text>&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;2nd Phase of Campaign&lt;br /&gt;&lt;/strong&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Anonymous:&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:06 She wasn’t dead, but she looked like death. And at that moment is when I realized how horrendous and how in control meth was over her life.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:20 I have five children, and two of them have been affected—well, all five have been affected by addiction, no- no doubt—but two of them have directly been affected by the drugs that cause addiction. They both were kind of in the same mind frame. They had things in life that they didn’t want to deal with, and at that time the marijuana was helping for my- my older daughter. Very quickly, uh, from marijuana into cocaine.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:50 I guess like any other parent, I just never thought this would happen to me. I feel- I guess, one thing I do feel guilty about is, because we fought so hard on the marijuana thing in the beginning, that was the issue. It was illegal, and my girls were using it in school… in high school, and, uh, that was definitely where it all started for us.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:12 And a part of me feels very guilty because I pushed so hard on that that I feel like especially with my one girl and the boundaries that we put in place, did I push her to the street? And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- maybe someday her and I can have that conversation. Maybe never. Maybe this is a part of this whole journey that I’d rather just keep buried in the sand, because if I bring that part up, I don’t know.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:49 The hardest thing that I’ve ever had to, um, internally deal with as a mom, with both of my girls, and to even say it out loud is the most bizarre thing in the world to me: there was times with both of my girls when things were so bad that I begged God to take them. [sniffs] Like what kind of parent does that? What kind of parent begs God to take them? I’ll tell you, it’s a parent who watches their kids in hell every day. [cries]&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:27 I don’t- I- I remember the day that I thought it for my one daughter, because she was struggling and she tried to commit suicide twice, and the second time, I was at the hospital… and I had to watch her. And they… used the counter- counteractive drug to try to help get the drugs out of her system, and she was in so much pain. And there was nothing they could do for her but just give her the- this medication to try and help get this out. And it took three days.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:01 I don’t talk about these things. I haven’t talked about these things. I haven’t talked about my feelings, really, with anyone. But I don’t want another parent to feel this way, and I know a lot do. How do- how does a person survive that? You know, how does a parent survive this?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:03:23 I was barely floating. I was doing- I think the fight in me- the fight in me to save my children kept me just- just above the power of the meth and the cocaine and everything else. My one daughter that was living on the streets, I told her I was doing this, and I told her that I was doing it, um, this way, right? Where I wouldn’t be using names, and I asked her, &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;If you had any advice or anything to say to, I don’t know, your younger self, 12, 13, 14,&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt; I don’t know when she started using, to be honest. I know she started using the hard drugs around age 15, 16. &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;What would you say? Do you have any advice?&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt; And she thought about it, and she said to me, “I don’t have any advice, Mum, because somebody who wants- is gonna be a drug user is going to be a user, and there’s nothing I can say to stop that. But what I would say is whatever you do, however far you go, deep you go, you know, wherever you end up in the drug world, don’t forget the values that your parents taught you. Because once you let those go, your life doesn’t mean anything.”&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:42 We were always in the back of her mind… and her grandparents, and she said that’s her advice to anybody. Do not let go of your values that your family taught you because it will take you out in the end. And she said that’s how she got out.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:57 A long time ago, I gave up trying to tell them what to do because, I’ll tell you right now, it’s just gonna make it worse. It- it real- and I get it, it’s a parent’s role, especially when your kids are not adults and they’re doing things they’re not supposed to do, you know, it’s your job, but it comes to a time where you have to weigh out the- do you- do you want to be, you know, the parent and have everything done the right way, or how can I best support my child as they swim through this murky water and have them still trust me?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:05:32 My daughter sent me something on Facebook just recently, and it was about meth and it was basically meth talking. And one of the things it did say as a meth user in this poem was, “Whenever I see my mom, she cries. And my little brother, I’m not his hero anymore.” Anyways, she sent me this- she actually sent it through Facebook, for the world to see, and this also shows me that she’s in recovery… is responsibility that she’s owning, but she sent it to me and said, “Now when I see my mom, she smiles, and in my little brother’s eyes, [cries] I- I now wear a cape again.”&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:06:16 My one daughter, um, she’s 90- 90-plus days clean. My other daughter is… um, I believe, clean as of May. Meth or any- fentanyl, they’re all very selfish drugs, and they will- they take over their bodies, their minds, their souls… and they just got to find that little crack and start clawing their way out. And when they do, you’ve got to be there. They got to know you love them. They gotta know that you trust them.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:06:51 Yeah, it’s… the story of the two of them and it happening at the same time, really, you know, within the same time frame… Man, I am very thankful to be where I am today talking about this. Um… and I still have my daughters.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Joanne Merrylees:&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:16 So, I am in recovery myself. Um, my recovery started June 7, 2010, um and I have been clean since then.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:25 I know nobody in my family, nobody on this entire planet, could tell me to stop using drugs. I had to do that on my own. When I was ready, and that’s what happened with me- I was just done. With the lifestyle, with everything- I was so tired of being an addict.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:43 It helps me having that lived experience, helps me when it comes to understanding, where our clients’ headspace is, why they use, and why they continue to use, and why it’s so hard to use.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:56 Um, for me, my experience was a lot of trauma, um and a lot of abuse, um that I went through that I didn’t know... or I thought that I was coping with in regular ways. I didn’t know how to cope. I never had those skills on how to cope with that, and I never told anybody.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:15 So, when I was sexually abused as a young girl, multiple times, I didn’t know how to voice that- I wasn’t taught that, so if I’m not taught that, how do I- I continue on the rest of my life, with that?&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Lisa:&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Video&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;b&gt;Audio&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:02&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa walks on the sidewalk to the front entrance of a school.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Lisa, and I am a teacher and a mother. I would have said mother and teacher-&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:09&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa walks in the school hallway talking to a little girl.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-but, uh, my sons are grown up now.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:12&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Initially, I just thought I could control it. I thought if I just found the right- the magic formula or found the right person to help him that I could make it better.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:24&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa sits on a chair at the front of the classroom. Her students sit on the floor. Close up shots of her working with her students.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;You know, when they’re little, when your kids are little and they have little hurts and you can fix them, and I just remember thinking,&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:34&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;“Man, I wish it was those simple days” where you could just put him up on the counter and put a bandaid on his knee and it would be okay, but… [shakes head] He’s always very sensitive and, um, very creative, and he-&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:50&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Photographs of her son&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-loved music. I remember I made a little, uh, Kleenex box guitar. He would sit and just-&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:58&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-play and sing. [laughs] And- and he didn’t often know the words, but he was just- it was one of his passions, and it was always. I spent so much time trying to say it the right way or [finger quotes] “fix” him that, you know, there’s times that I really regret that part. I regret all the times that I said the same thing over and over again to him. &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;And when are you gonna get help? And when are you gonna&lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;, you know? In one of his pieces of writing that we found, there was something about every time I’m with my family, that’s all they ask or want to know about me. And I remember getting to the point where I realized that was happening and that I had forgotten who he was or to see the rest of him. …&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:03&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Interview footage&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son had actually, um, died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. It took me a long time to kind of work through that and get some peace about it because [shakes head, long pause]... because you imagine the little boy on the counter and fixing it and making it better. [shakes head, wipes eyes] And I wasn’t there.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:48&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;School hallway&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The more I shared our story, the more people I learned-&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:52&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lisa teaches in front of her young students, who sit on the carpet.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;-had that story also.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:04:54&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Photograph of son on classroom bulletin board&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My son’s legacy is to share that and to say we’re all- we’re all- this is our story.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;/tbody&gt;&#13;
&lt;/table&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</text>
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                <text>Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)</text>
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            <name>Source</name>
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                <text>&lt;strong&gt;"Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist &lt;/strong&gt;(1st phase of campaign)&lt;strong&gt;:&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/WcDAcDNbVK0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;</text>
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                <text>&lt;strong&gt;Campaign website &lt;/strong&gt;(2nd phase of campaign)&lt;strong&gt;:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://everyoneisimpacted.com/videos/"&gt;https://everyoneisimpacted.com/videos/&lt;/a&gt;</text>
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                <text>For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town. Interviewees mention seeing a shift in opioid addiction from street populations to the town population. The featured service providers recommend using a non-judgmental approach so that PWLLEs can build relationships and thereby be more likely to receive care.&lt;br /&gt;&lt;br /&gt;A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series.</text>
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                <text>2019-04-11</text>
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        <name>100% White</name>
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        <name>11 or more PWLLE</name>
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      <tag tagId="123">
        <name>11 or more total individuals featured</name>
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        <name>Addiction Does Not Discriminate</name>
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        <name>Age Mixture</name>
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        <name>Dehumanization</name>
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        <name>Mixture of Classes</name>
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        <name>Morally Wrong</name>
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        <name>Mostly younger individuals</name>
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        <name>Sharing Personal Stories</name>
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                  <text>Anti-Stigma Campaigns (2009-2020)</text>
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          <name>Duration</name>
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              <text>"People Who Use Substances and Employment" 0:03:05&#13;
"Peer Workers - Interactions with Other Professionals" 0:02:12&#13;
"People Who Use Drugs and Primary Care" 0:02:39&#13;
"Hierarchies of Perceived Acceptable Substances and Modes of Ingestion" 0:03:28&#13;
"Inequity Faced by Peers/Experiential Workers in the Workplace" 0:02:35</text>
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              <text>British Columbia</text>
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              <text>Hierarchies of Perceived Acceptable Substances and Modes of Ingestion:&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Speaker&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;Audio&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;b&gt;Video&lt;/b&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:11&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber in bed, eyes open and holding back tears. She quietly pulls back the covers and gets out of bed, revealing the back of a man next to her in the bed. He is not wearing a shirt. The man rolls over slightly. We find out this man is Amber’s father.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:37&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Dad&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Where are you going?&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:40&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I’m just going to the bathroom, Dad.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The camera remains on the dad in bed. We do not see Amber when she replies.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:46&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Amber stands in front of the bathroom mirror. She quickly stuffs her things into a backpack and zips it closed. She puts on a hoodie then slings the backpack over her shoulder. She exits the bathroom.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:13&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Extreme close up of Amber looking to her right.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;tr&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:16&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;We see who Amber is looking at: her mother in a robe sitting on the couch and holding a mug. Amber walks away, while her mother continues to look in her direction.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;/tr&gt;&#13;
&lt;/tbody&gt;&#13;
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                <text>Compassionate Action: An Anti-Stigma Campaign</text>
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            <description>A related resource from which the described resource is derived</description>
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                <text>&lt;strong&gt;"Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLmL6X34X2U1tvIw8E2iKmPBaHT-IkBowR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;</text>
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                <text>&lt;strong&gt;Campaign webpage:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://towardtheheart.com/peer2peer-project" target="_blank" rel="noopener"&gt;https://towardtheheart.com/peer2peer-project&lt;/a&gt; (scroll to the bottom of the page for anti-stigma campaign description)</text>
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            <description>An account of the resource</description>
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                <text>A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos shine a light on personal experiences of PWLLEs and frontline service providers as they were stigmatized by their peers, employers, and other primary care providers. Other issues described include how different drugs have varying degrees of social acceptability/stigmatization and how stigma can produce inequities in treatment between different workers in the same work places (e.g. harm reduction sites).</text>
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&lt;ul&gt;&#13;
&lt;li&gt;Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"&lt;/li&gt;&#13;
&lt;li&gt;Adjustments in harm reduction tips language&lt;/li&gt;&#13;
&lt;li&gt;Inclusion of National Overdose Response System (NORS) phone numeber in newer version&lt;/li&gt;&#13;
&lt;li&gt;Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image&lt;/li&gt;&#13;
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&lt;p class="p2"&gt;www.saskatchewan.ca/opioids&lt;/p&gt;</text>
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                <text>&lt;strong&gt;Campaign Development YouTube video :&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/qN3ChlAJqVc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign Creator site:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.strathcona.ca/community-families/community-programs/drug-strategy/" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/community-families/community-programs/drug-strategy/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Alberta Doctors' Digest article on the exhibit&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/" target="_blank" rel="noopener"&gt;https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Sherwood Park News article on awards:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise" target="_blank" rel="noopener"&gt;https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign "Do-it-yourself"&lt;/strong&gt; &lt;strong&gt;Kit &lt;/strong&gt;&lt;em&gt;(will automatically download)&lt;/em&gt;:&lt;br /&gt;&lt;a href="https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf" target="_blank" rel="noopener"&gt;https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf&lt;/a&gt;</text>
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                <text>Winning awards for innovation and excellence, the &lt;em&gt;Opioids Don't&lt;/em&gt;&amp;nbsp;&lt;em&gt;Discriminate&lt;/em&gt; campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province.</text>
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              <text>&lt;strong&gt;Addictions Crisis Video:&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&#13;
&lt;table&gt;&#13;
&lt;tbody&gt;&#13;
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&lt;p&gt;&lt;b&gt;Time Code&lt;/b&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
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&lt;td&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:00:00&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;My name is Megan, I’m 25 years old, and I’ve overdosed three times.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
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&lt;tr&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:47&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I grew up in a- in a really good- a really good family. We were always close.&lt;/span&gt;&lt;/p&gt;&#13;
&lt;/td&gt;&#13;
&lt;td&gt;&lt;/td&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:01:54&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;td&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Sherry&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;(Megan’s Mother)&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Megan was the… perfect child. [laughs] Really good friends, loved sports, she was every parent’s dream, I’m sure, every parent’s.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:05&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;When I got into the drugs, there was just no stopping.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;00:02:35&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style="font-weight: 400;"&gt;It can control you. It controlled me. The last thing, basically, that I remember is I was standing in the kitchen. I took the one pill, and I took the other pill, then when they collided in my system, it basically tranquilized me.&lt;/span&gt;&lt;/p&gt;&#13;
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                <text>&lt;strong&gt;"Addictions" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Addictions" YouTube video playlist:&lt;br /&gt;&lt;/strong&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;strong&gt;&lt;br /&gt;"Canadian Addictions Crisis" YouTube playlist page:&lt;br /&gt;&lt;/strong&gt;&lt;a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv"&gt;https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv&lt;/a&gt;&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;Campaign site &lt;/strong&gt;(defunct):&lt;br /&gt;&lt;a href="https://makingthedifference.ca/addiction-and-crisis" target="_blank" rel="noopener"&gt;https://makingthedifference.ca/addiction-and-crisis&lt;/a&gt;</text>
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                <text>&lt;strong&gt;Campaign Facebook post:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099" target="_blank" rel="noopener"&gt;https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign-related web page:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services" target="_blank" rel="noopener"&gt;https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Press release article (for April 2022 iteration):&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances" target="_blank" rel="noopener"&gt;https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Example Campaign Twitter post:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services"&gt;&lt;/a&gt;&#13;
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&lt;p lang="en" dir="ltr"&gt;If you use drugs or know someone who does, visit &lt;a href="https://t.co/7eYFd8WHla" target="_blank" rel="noopener"&gt;https://t.co/7eYFd8WHla&lt;/a&gt; to find services available to help prevent overdose and use more safely.&lt;a href="https://twitter.com/hashtag/StopOverdose?src=hash&amp;amp;ref_src=twsrc%5Etfw"&gt;#StopOverdose&lt;/a&gt; &lt;a href="https://t.co/84JnNe3FOh"&gt;pic.twitter.com/84JnNe3FOh&lt;/a&gt;&lt;/p&gt;&#13;
— Island Health (@VanIslandHealth) &lt;a href="https://twitter.com/VanIslandHealth/status/1511056315036147717?ref_src=twsrc%5Etfw"&gt;April 4, 2022&lt;/a&gt;&lt;/blockquote&gt;&#13;
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                <text>&lt;strong&gt;Magazine containing campaign-related&lt;/strong&gt; &lt;strong&gt;article &lt;/strong&gt;(pg. 10):&lt;br /&gt;&lt;a href="https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf" target="_blank" rel="noopener"&gt;https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf&lt;/a&gt;</text>
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                <text>Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence around personal drug use. Having been conducted in 2021 and 2022, this campaign included "[advertisements on] radio, social media, digital channels and display ads in bus shelters" (from press release article). &lt;br /&gt;&lt;br /&gt;Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: &lt;em&gt;"Too many men have been lost to overdose. We're here for you because we want you to be here too."&lt;/em&gt;</text>
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                <text>&lt;strong&gt;Campaign website:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://harmreduction.fnha.ca/" target="_blank" rel="noopener"&gt;https://harmreduction.fnha.ca/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Campaign posters:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf" target="_blank" rel="noopener"&gt;https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf&lt;/a&gt;</text>
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                <text>Presents short interviews with 11 Indigenous people with lived experience, this campaign includes individual talks discussing the overdose crisis, recovery from addiction and substance use-related stigma. Special attention is paid to the uniquely Indigenous experience of drug addiction (e.g., as a consequence of intergenerational trauma), as well as the need for harm reduction and "&lt;em&gt;land-based healing" &lt;/em&gt;(a recovery approach via attuning to indigenous culture). Additionally, the campaign website includes information on the overdose crisis during the COVID-19 pandemic, educational and community support resources for addiction, and promotional campaign posters.</text>
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                <text>&lt;span&gt;©&amp;nbsp;&lt;/span&gt;&lt;span&gt;2022&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;span&gt;FIRST NATIONS HEALTH AUTHORITY&lt;/span&gt;</text>
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                <text>&lt;strong&gt;Campaign webpage&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://Canada.ca/easetheburden" target="_blank" rel="noopener"&gt;https://www.Canada.ca/easetheburden&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Example Campaign Facebook post:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/photo/?fbid=400920468745388&amp;amp;set=a.254790070025096" target="_blank" rel="noopener"&gt;https://www.facebook.com/photo/?fbid=400920468745388&amp;amp;set=a.254790070025096&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Example Campaign Twitter post&lt;/strong&gt;:&lt;br /&gt;&#13;
&lt;blockquote class="twitter-tweet"&gt;&#13;
&lt;p lang="en" dir="ltr"&gt;Men in trades are more impacted by substance use and addiction than others. Let’s &lt;a href="https://twitter.com/hashtag/EndStigma?src=hash&amp;amp;ref_src=twsrc%5Etfw"&gt;#EndStigma&lt;/a&gt; and ensure &lt;a href="https://twitter.com/hashtag/MenInTrades?src=hash&amp;amp;ref_src=twsrc%5Etfw"&gt;#MenInTrades&lt;/a&gt; feel safe and supported to reach out for help if they are struggling: &lt;a href="https://t.co/h46gfQl286"&gt;https://t.co/h46gfQl286&lt;/a&gt; &lt;a href="https://twitter.com/hashtag/MensHealthWeek?src=hash&amp;amp;ref_src=twsrc%5Etfw"&gt;#MensHealthWeek&lt;/a&gt; &lt;a href="https://t.co/qwVebRMuFJ"&gt;pic.twitter.com/qwVebRMuFJ&lt;/a&gt;&lt;/p&gt;&#13;
— Health Canada and PHAC (@GovCanHealth) &lt;a href="https://twitter.com/GovCanHealth/status/1538220152109649922?ref_src=twsrc%5Etfw"&gt;June 18, 2022&lt;/a&gt;&lt;/blockquote&gt;&#13;
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                <text>&lt;strong&gt;&lt;br /&gt;Related campaign news article&lt;/strong&gt;:&lt;br /&gt;&lt;a href="https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades" target="_blank" rel="noopener"&gt;https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Related campaign toolkit:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit" target="_blank" rel="noopener"&gt;https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Promotional Twitter post for toolkit:&lt;/strong&gt;&lt;br /&gt;&#13;
&lt;blockquote class="twitter-tweet"&gt;&#13;
&lt;p lang="en" dir="ltr"&gt;Work in a trade? CCSA and &lt;a href="https://twitter.com/GovCanHealth?ref_src=twsrc%5Etfw"&gt;@GovCanHealth&lt;/a&gt; have resources to help employers and workers in reduce risks related to substances and substance use disorder. Learn more: &lt;a href="https://t.co/MRlYkBbB8C"&gt;https://t.co/MRlYkBbB8C&lt;/a&gt; &lt;a href="https://t.co/tjEwrxV0r6"&gt;pic.twitter.com/tjEwrxV0r6&lt;/a&gt;&lt;/p&gt;&#13;
— CCSA (@CCSACanada) &lt;a href="https://twitter.com/CCSACanada/status/1425083266604879877?ref_src=twsrc%5Etfw"&gt;August 10, 2021&lt;/a&gt;&lt;/blockquote&gt;&#13;
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                <text>Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were invited to visit the campaign's webpage to learn more and find resources, featuring the following sections:&lt;br /&gt;&#13;
&lt;ul&gt;&#13;
&lt;li&gt;&lt;em&gt;Men in trades and substance use&lt;/em&gt;&lt;/li&gt;&#13;
&lt;li&gt;&lt;em&gt;Find help with substance use&lt;/em&gt;&lt;/li&gt;&#13;
&lt;li&gt;&lt;em&gt;Learn about the harms of stigma&lt;/em&gt;&lt;/li&gt;&#13;
&lt;li&gt;&lt;em&gt;Know the risks of opioids and how to save a life&lt;/em&gt;&lt;/li&gt;&#13;
&lt;li&gt;&lt;em&gt;Chronic pain and substance use&lt;/em&gt;&lt;/li&gt;&#13;
&lt;/ul&gt;&#13;
Two months later, a related resource toolkit for dealing with substance use issues in the workplace titled, "S&lt;em&gt;ubstance Use and the Workplace: Supporting Employers and Employees in the Trades&lt;/em&gt;", was released by the Canadian Centre on Substance Use and Addiction (CCSA). Constructed with the help of Health Canada and the Canadian Centre for Occupational Health and Safety, this toolkit contains information on several topics, including:&lt;br /&gt;&#13;
&lt;ul&gt;&#13;
&lt;li&gt;Explaining stigma&lt;/li&gt;&#13;
&lt;li&gt;Problems with orgnaizational cultures and workplace risk factors&lt;/li&gt;&#13;
&lt;li&gt;Education resources&lt;/li&gt;&#13;
&lt;li&gt;Addressing substance use in the workpalce&lt;/li&gt;&#13;
&lt;li&gt;Policy and procedure guidance&lt;/li&gt;&#13;
&lt;li&gt;Employee resources (including getting help)&lt;/li&gt;&#13;
&lt;li&gt;Lists of related sources or organizations&lt;/li&gt;&#13;
&lt;/ul&gt;&#13;
Finally, a 30-second live-action video ad was released in September 2022 to raise awareness around the stigma of substance use and how it can be a barrier to recovery for men in the trades. Following a construction worker as he lofts around a cinderblock home (representing the stigma of his substance use), the narrator comments that his wife tries to take it away for him but he refuses, drawing parallels to how stigma can be a heavy burden and can create difficulty in asking for help for one's personal issues with addiction. Nonetheless, the narrator emphasises that individuals like him can get better with support, and that it takes strength to reach out for help (countering the idea that "needing help" is a sign of weakness).</text>
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                <text>Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. &lt;br /&gt;&lt;br /&gt;In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.</text>
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      <description>A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation.</description>
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          <name>Director</name>
          <description>Name (or names) of the person who produced the video</description>
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            <elementText elementTextId="2131">
              <text>Rob Zawistowski </text>
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          <name>Producer</name>
          <description>Name (or names) of the person who produced the video</description>
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              <text>Matt Huot </text>
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            <elementText elementTextId="2133">
              <text>Lorna Thomas</text>
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          <name>Duration</name>
          <description>Length of time involved (seconds, minutes, hours, days, class periods, etc.)</description>
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              <text>8:39</text>
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          <name>Location</name>
          <description>The location of the campaign</description>
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              <text>Canada</text>
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        <name>Dublin Core</name>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Building Hope: Substance Use in the Trades </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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                <text>&lt;strong&gt;"Building Hope: Substance Use in the Trades" YouTube video:&lt;/strong&gt;&lt;br /&gt;&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/0BFiCM1Qlmk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"&gt;&lt;/iframe&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Related links:&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.canada.ca/easetheburden" target="_blank" rel="noopener"&gt;http://www.canada.ca/easetheburden&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.linktr.ee/meninthetrades" target="_blank" rel="noopener"&gt;http://www.linktr.ee/meninthetrades&lt;/a&gt;</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug supply on people in the trades. Thus, four men from the construction industry and trades were invited to share their personal experiences with substance use and their insights on how to stay safe in the face of a poisoned drug supply. In addition, four 1-minute spotlight clips have also been produced for each of the featured men to share on social media. At the end of the video, viewers are invited to visit two weblinks to learn more about the opioid overdose crisis in the trades (see related links above).</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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                <text>The Tides of Change South Surrey</text>
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                <text>White Rock Overdose Prevention and Response Community Action Team in British Columbia</text>
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            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
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              <elementText elementTextId="2122">
                <text>Health Canada</text>
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                <text>City of White Rock</text>
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              <elementText elementTextId="2124">
                <text>Community Action Initiative (CAI)</text>
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          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="2125">
                <text>2022-07-27</text>
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          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
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              <elementText elementTextId="2126">
                <text>English</text>
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            <name>Type</name>
            <description>The nature or genre of the resource</description>
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              <elementText elementTextId="2127">
                <text>Curated Stories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="2128">
                <text>Web-based Only</text>
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            </elementTextContainer>
          </element>
          <element elementId="89">
            <name>Audience</name>
            <description>A class of entity for whom the resource is intended or useful.</description>
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              <elementText elementTextId="2129">
                <text>General Public</text>
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          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <elementText elementTextId="2130">
                <text>National</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="23">
        <name>Barrier to Treatment</name>
      </tag>
      <tag tagId="10">
        <name>Break the Silence</name>
      </tag>
      <tag tagId="31">
        <name>Increases Overdose Risk</name>
      </tag>
      <tag tagId="122">
        <name>Men-focused</name>
      </tag>
      <tag tagId="26">
        <name>Prejudice/Stereotypes/In your head</name>
      </tag>
      <tag tagId="36">
        <name>Recovery Is Possible</name>
      </tag>
      <tag tagId="16">
        <name>Sharing Personal Stories</name>
      </tag>
      <tag tagId="22">
        <name>Shift Attributions</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
