3 10 31 https://www.antistigma.info/files/original/6f818040da99e30d2685765f22095ecc.png d98d54d266a7c617419633c641000d4c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Event A non-persistent, time-based occurrence. Metadata for an event provides descriptive information that is the basis for discovery of the purpose, location, duration, and responsible agents associated with an event. Examples include an exhibition, webcast, conference, workshop, open day, performance, battle, trial, wedding, tea party, conflagration. Location The location of the campaign Alberta Event Type Exhibition Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Opioids Don't Discriminate (Strathcona County) Creator An entity primarily responsible for making the resource Strathcona County Family and Community Services Date A point or period of time associated with an event in the lifecycle of the resource 2018-11-01 Language A language of the resource English Type The nature or genre of the resource Dramatized Story Format The file format, physical medium, or dimensions of the resource Interactive Experience Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Source A related resource from which the described resource is derived Campaign Development YouTube video : <iframe width="560" height="315" src="https://www.youtube.com/embed/qN3ChlAJqVc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Creator site: <a href="https://www.strathcona.ca/community-families/community-programs/drug-strategy/" target="_blank" rel="noopener">https://www.strathcona.ca/community-families/community-programs/drug-strategy/</a> Alberta Doctors' Digest article on the exhibit: <a href="https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/" target="_blank" rel="noopener">https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/</a> Sherwood Park News article on awards: <a href="https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise" target="_blank" rel="noopener">https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise</a> Campaign "Do-it-yourself" Kit (will automatically download): <a href="https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf" target="_blank" rel="noopener">https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf</a> Description An account of the resource Winning awards for innovation and excellence, the Opioids Don't Discriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province. 100% Middle & Upper class 11 or more total individuals featured 6 to 10 PWLLE 70-99% Men Addiction Does Not Discriminate Age Mixture Barrier to Treatment Education Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Older Adults (60+) Includes potential users Mostly PWUD Mostly younger individuals No Intersections Prejudice/Stereotypes/In your head Sharing Personal Stories https://www.antistigma.info/files/original/5aeab3cb6a8fd626c63cacf0a1e1bcdd.jpg 60dda3cdd2cf533ed516c857303c1a32 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Overdose can affect anyone (BSUN) Source A related resource from which the described resource is derived Facebook Post: <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182">https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182</a> <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182"></a> Description An account of the resource A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the town of Brantford. This campaign stands out for representing ethnic diversity along with the message that addiction does not discriminate. Creator An entity primarily responsible for making the resource Brantford Substance Users Network (BSUN) Date A point or period of time associated with an event in the lifecycle of the resource August 9, 2020 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant City Relation A related resource "Overdose can affect anyone" is a tagline borrowed from official International Overdose Awareness Day materials (https://www.overdoseday.com/campaign-resources/) and also used prominently in the Moms Stop the Harm national campaign and Saskatchewan chapter of MSTH for IOAD 2020. This campaign was included because BSUN adapted this campaign, creating their own material. 100% Middle & Upper class 2 to 5 PWLLE 2 to 5 total individuals featured Addiction Does Not Discriminate Age Mixture Includes Asian/Middle-Eastern individuals Includes Black individuals Includes potential users Increases Overdose Risk Mostly PWUD No Intersections Other Identities Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/469c2193ccf606d41942666b85999adb.pdf a144479384082f5eb760538f7067b402 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Location The location of the campaign Ontario Transcription Any written text transcribed from a sound Rachel Cybulski Hairstylist and Yoga Instructor 00:36 My addiction started in the hospital setting. With opiates, uh, your tolerance continues to go up; there’s, like, no ceiling. It’s just like, your tolerance goes up to medication, and then every stage of the healing, my pain would go up. … 01:37 ‘cause I felt like I couldn’t talk to my friends and family about it because I couldn’t ever admit that I had an addiction, ‘cause I didn’t want my husband to leave me. That part of it was really hard. 01:35 I, um… knew a girl who could get me pills like Dilaudid or Percocet or… One time, she couldn’t find any pills for me, and she’s like, “I… have some heroin, though,” and, literally within, like, two or three months of that first time I tried heroin, I lost my job, I lost my husband, I lost my house. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource People Who Use Drugs Are Real People (Durham Region) Creator An entity primarily responsible for making the resource Durham Region Health Department Date A point or period of time associated with an event in the lifecycle of the resource 2019-06 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Source A related resource from which the described resource is derived "Opioids and Overdose Prevention" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "Opioids and Overdose Prevention" Webpage: <a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx">https://www.durham.ca/en/health-and-wellness/drugs.aspx</a> Subject The topic of the resource Opioid Crisis Description An account of the resource This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the "drug user" identity label, this campaign chose to incorporate person-first language: "uses drugs". Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Trans/non-binary Other Identities Recovery Is Possible Stock Photography https://www.antistigma.info/files/original/dd0c45b05533c45d4d6111cd8f75eee6.jpg 62ab98079ccfcc139b38840d90614b76 https://www.antistigma.info/files/original/43831d4a5b19728af6c8d082aa214836.jpg f51e16b482acc12e4e4520c22f504383 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Dr. Nel Wieman: Here in BC, in four or five months, because of the declaration of a public health emergency related to the COVID-19 pandemic, we managed to flatten the curve and it's because COVID-19 is an infectious illness. But when you talk about people who use substances, particularly opioids, [it's treated differently]. We have now been in a public health emergency [for overdose] for over four years and yet we haven't flattened that curve, so to speak. We're on our way up to even higher levels. So it speaks to the stigma that surrounds substance use versus an infectious illness. For those of us who work in the area of substance use, this is extremely saddening and frustrating. Harm reduction is all about meeting people where they're at with kindness and with respect. With COVID-19 the slogan essentially became 'we're all in this together.' When it comes to people who use substances, the thinking is 'I'm glad it's you and not me'. We need to change that with compassion. To say, we are all in this together with the opioid crisis. These are our family members, our friends. We need to fight that stigma and reduce the suffering and the losses that are related to the opioid crisis. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Protect Lives. Prevent Overdose. Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource First Nations Health Authority Source A related resource from which the described resource is derived "Harm Reduction Video Shorts" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "<a href="https://www.fnha.ca/about/news-and-events/news/using-compassion-to-tackle-the-stigma-of-addiction">Using Compassion to Tackle the Stigma of Addiction</a>" Blog Post The blog post links to this video of Dr. Nel Wieman on how COVID-19 has affected people who use substances: <iframe width="560" height="315" src="https://www.youtube.com/embed/79G2QKCfOmg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Date A point or period of time associated with an event in the lifecycle of the resource 2020-08-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource <div class="element-text">"<a href="https://youtube.com/playlist?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" target="_blank" rel="noopener">Harm Reduction Video Shorts</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>.</div> Relation A related resource This campaign is a reboot of FNHA's 2018 campaign, "Taking Care of Each Other". FNHA recycled the 2018 footage into these nine video shorts, featuring "the voices of Indigenous individuals", including Kim Calder, Dede Nelson, Andrea Medley, Tracey Morrison, and Len Pierre. Each video short contains just one individual. Description An account of the resource Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both crises. Through the campaign, the FNHA argues that the response to COVID-19 has led to "unintended consequences" - exacerbating overdose deaths, especially among Indigenous peoples, due to the lockdown and "entrenched stigma" of substance use. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Age Mixture Dehumanization Includes Indigenous individuals Increases Overdose Risk Mixture of Classes Other Identities PWUD Are Human Beings PWUD Are Valuable Shift Attributions https://www.antistigma.info/files/original/4ec130590ce2bcde80bd9671d080b6ac.jpg 152d47ac3b14962e13df3fd1b503154c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Overdose BC Description An account of the resource This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured backgrounds) and a follow-up campaign refresh that slightly changed poster wording and added an additional poster ("Uncle"). The campaign was heavily promoted through partnerships with provincial transit authority Translink (i.e. large posters on bus stops and at train stations) and through two major sports teams the Vancouver Canucks and BC Lions (e.g. promotion at sporting events, posters on the exterior of sports arenas). Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Contributor An entity responsible for making contributions to the resource <a href="https://tractioncreative.com/" target="_blank" rel="noreferrer noopener">Traction Creative Communications</a>, Art Director & Designer <a href="http://katemarlowe.ca/portfolio/stop-overdose-bc/" target="_blank" rel="noreferrer noopener">Kate Marlowe</a> Relation A related resource MMHA produced at least two follow-up campaigns that were broadly related to "Stop Overdose" and targeted specific groups (Punjabi and Chinese speaking communities, Men). At least five campaigns in Ontario were based broadly on the creative concepts developed for this campaign (e.g. use of the "People who use drugs are real people" tag line and presenting stock images alongside words denoting relational roles) Language A language of the resource English Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Subject The topic of the resource Overdose Crisis Source A related resource from which the described resource is derived The landing page is no longer campaign-specific. <a href="https://www.stopoverdose.gov.bc.ca/">https://www.stopoverdose.gov.bc.ca/</a> Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 2 to 5 total individuals featured 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Age Mixture Includes Older Adults (60+) Increases Overdose Risk Mostly PWUD Other Identities Prejudice/Stereotypes/In your head Stock Photography https://www.antistigma.info/files/original/90f48642e07e76bc85d4fbe5ea731c35.png 2b6cffe8ac7f4afefe8aab74918516d0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Stigma. Save Lives. Creator An entity primarily responsible for making the resource Northern Health Source A related resource from which the described resource is derived Campaign Posters (PDF): <object width="423" height="423" data="/files/original/37StopStigmaSaveLivesposters.pdf" type="application/pdf"> <iframe src="/files/original/37StopStigmaSaveLivesposters.pdf" style="border: none;" width="423" height="423"> This browser does not support PDFs. Please download the PDF to view it: <a href="/files/original/37StopStigmaSaveLivesposters.pdf">Download PDF</a> </iframe></object> "Stop Stigma. Save Lives" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PL9krkje3uygKuMA_BrwmiZXrCWdFqAL-n" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Webpage: <a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">https://www.northernhealth.ca/health-topics/stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2017-03 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Rights Information about rights held in and over the resource "<a href="https://www.northernhealth.ca/health-topics/stigma" target="_blank" rel="noopener">Stop Stigma. Save Lives.</a>" by <a href="https://www.northernhealth.ca/" target="_blank" rel="noopener">Northern Health</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Description An account of the resource Unique for its representation of intersecting oppressions and active drug use, Northern Health's antistigma campaign features the narratives of nine people with lived and living experience (five in active use and four in recovery) and two family members in text, video, and poster formats. Additionally, recorded transcripts of participants' video interviews are hosted on the campaign webpage. Split into four parts, the video series touches upon the following topics: <ol> <li>The impact of empathy;</li> <li>Preventing overdoses;</li> <li>Experiences of stigma;</li> <li>and Labels stick & labels hurt.</li> </ol> In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% Close to the Street Age Mixture Classism Healthcare-focused Includes Indigenous individuals Other Identities Racism Sex Worker Stigma Sharing Personal Stories Structural/Historical/Political https://www.antistigma.info/files/original/3df971e872425c3408d1656a1401b6cf.pdf 6051c9164fc70ad2d240c8ed49a8a3d4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Caption Social media post caption All ten Facebook posts used the same caption: "The Stop Overdose BC campaign was adapted by the North Bay Parry Sound Drug Strategy Committee, which includes Lisa Lurz, Addictions Counsellor at Nipissing First Nation and Laura Liberty, HIV Coordinator at the Anishinabek Nation. Recognizing the importance of dispelling stigma and stopping discrimination against people who use substances (including the Indigenous population which has been over-represented in overdose deaths during the COVID-19 pandemic), Lisa and Laura invited Chief and Council and community members to share their images and messages. Stop the Shame. Stop the Blame. Stop the Stigma." Each caption then included one of the following slogans: "HARM REDUCTION BUILDS CONNECTIONS" (x2) "HARM REDUCTION SAVES LIVES" (x2) "PEOPLE WHO USE DRUGS ARE PART OF OUR FAMILY. REACH OUT, HELP SOMEONE." "BUILDING CONNECTIONS WITH FAMILY AND COMMUNITY" "HARM REDUCTION MEETS PEOPLE WHERE THEY ARE" (x3) "HARM REDUCTION = NO JUDGEMENT" Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop the Blame. Stop the Shame. Stop the Stigma. Creator An entity primarily responsible for making the resource Nipissing First Nation Subject The topic of the resource Harm Reduction Date A point or period of time associated with an event in the lifecycle of the resource 2020-12-11/2020-12-20 Language A language of the resource English Anishinaabemwin Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Source A related resource from which the described resource is derived Facebook Posts: <iframe width="500" height="556" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FNFNRecreation%2Fposts%2F3945897482106775&show_text=true&width=500" scrolling="no" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe> Access all ten posts by clicking the left arrow. Description An account of the resource Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the Nipissing First Nation Health Services Facebook page, centering its messaging around harm reduction and building connections. While it does not feature any intersections, it does mention the over-representation of Indigenous overdose deaths, especially during the pandemic. Each photo prominently displays the person's identity in the <a href="https://www.nfn.ca/culture-heritage/anishinaabemwin/">Nipissing First Nation's official language, Anishinaabemwin</a>, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured Barrier to Treatment Includes supporters No PWLLE Other Identities Prejudice/Stereotypes/In your head PWUD Are Human Beings https://www.antistigma.info/files/original/f4d4afb053ffe134f4e9ab69a6916050.png 1489d930301007fb25becfc4bc6c7dd2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 1:27 1:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The opioid crisis: A mother's story about how pharmacists can help Source A related resource from which the described resource is derived Youtube videos: <iframe width="560" height="315" src="https://www.youtube.com/embed/dRAvR0kkaig" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/Thys2w_jigQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="http://www.pharmacists.ca/opioids" target="_blank" rel="noopener">www.pharmacists.ca/opioids</a> Description An account of the resource This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the effect stigma has on patient care in regards to recovery and addiction. A mother is featured, emphasizing that compassion is needed from pharmacists when dispensing treatments for addiction. In the other video, "How Pharmacists Can Help", the mother explains the importance of pharmacists providing Naloxone kits and tells a personal story of how a pharmacist's encouragement and support helped her son towards his recovery. Creator An entity primarily responsible for making the resource Canadian Pharmacists Association Contributor An entity responsible for making contributions to the resource Moms Stop the Harm Date A point or period of time associated with an event in the lifecycle of the resource 2019-02-01 Rights Information about rights held in and over the resource © 2021 CPhA. All Rights Reserved. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Organizational 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to MAT Barrier to Treatment Education No Intersections No PWLLE Prejudice/Stereotypes/In your head Sharing Personal Stories https://www.antistigma.info/files/original/664fc28ab2fa60eab7364a289a7e5906.png 51dc1fa89d0d82c967c8844f0d06e3e1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Other Pandemic Source A related resource from which the described resource is derived Campaign website: <a href="https://theotherpandemic.ca/" target="_blank" rel="noopener">https://theotherpandemic.ca/</a> Campaign Instagram page: <a href="https://www.instagram.com/other_pandemic/" target="_blank" rel="noopener">https://www.instagram.com/other_pandemic/</a> Campaign Facebook page: <a href="https://www.facebook.com/ontariosopioidcrisis" target="_blank" rel="noopener">https://www.facebook.com/ontariosopioidcrisis</a> Campaign Twitter page: <a href="https://twitter.com/other_pandemic" target="_blank" rel="noopener">https://twitter.com/other_pandemic</a> Description An account of the resource Created in the midst of the COVID-19 pandemic, this campaign sheds light on the disproportionate impact of the opioid epidemic on tradespeople, with a particular focus in times of quarantine. A collaborative effort between several trades organizations in Ontario to push for meaningful policy changes, this campaign includes a website that hosts a series of PSAs featuring figures in the trades industry, healthcare workers, and politicians to discuss the urgency and gravity of the overdose crisis in Ontario. In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves. Creator An entity primarily responsible for making the resource Ontario Construction Consortium Contributor An entity responsible for making contributions to the resource The Interior Systems Contractors Association of Ontario (ISCA) International Union of Painters & Allied Trades (IUPAT) United Brotherhood of Carpenters and Joiners of America Ontario General Contractors Association (OGCA) Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Addiction Does Not Discriminate Barrier to Action Break the Silence Classism Education Increases Overdose Risk Men-focused Mentions Decriminalization Other Identities PWUD Are Part of the Community PWUD Are Valuable Shift Attributions Societal Silence https://www.antistigma.info/files/original/b5ac7ef09bfa29748d3a4d8f8ac78d1e.png 5fdf0320dbb3524c4e2f06b54849c39a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Too Many Men Source A related resource from which the described resource is derived Campaign Facebook post: <a href="https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099" target="_blank" rel="noopener">https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099</a> Campaign-related web page: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services" target="_blank" rel="noopener">https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services</a> Press release article (for April 2022 iteration): <a href="https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances" target="_blank" rel="noopener">https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances</a> Example Campaign Twitter post: <a href="https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services"></a> <blockquote class="twitter-tweet"> If you use drugs or know someone who does, visit <a href="https://t.co/7eYFd8WHla" target="_blank" rel="noopener">https://t.co/7eYFd8WHla</a> to find services available to help prevent overdose and use more safely.<a href="https://twitter.com/hashtag/StopOverdose?src=hash&ref_src=twsrc%5Etfw">#StopOverdose</a> <a href="https://t.co/84JnNe3FOh">pic.twitter.com/84JnNe3FOh</a> — Island Health (@VanIslandHealth) <a href="https://twitter.com/VanIslandHealth/status/1511056315036147717?ref_src=twsrc%5Etfw">April 4, 2022</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> Magazine containing campaign-related article (pg. 10): <a href="https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf" target="_blank" rel="noopener">https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf</a> Description An account of the resource Targeting men employed in skilled trades and transport, this Vancouver Island-based campaign sought to raise awareness for drug addiction support services, provide education on overdose prevention and treatment, and encourage the breaking of silence around personal drug use. Having been conducted in 2021 and 2022, this campaign included "[advertisements on] radio, social media, digital channels and display ads in bus shelters" (from press release article). Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too." Creator An entity primarily responsible for making the resource Island Health Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Increases Overdose Risk Men-focused PWUD Are Valuable Societal Silence