2 10 31 https://www.antistigma.info/files/original/3df971e872425c3408d1656a1401b6cf.pdf 6051c9164fc70ad2d240c8ed49a8a3d4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Caption Social media post caption All ten Facebook posts used the same caption: "The Stop Overdose BC campaign was adapted by the North Bay Parry Sound Drug Strategy Committee, which includes Lisa Lurz, Addictions Counsellor at Nipissing First Nation and Laura Liberty, HIV Coordinator at the Anishinabek Nation. Recognizing the importance of dispelling stigma and stopping discrimination against people who use substances (including the Indigenous population which has been over-represented in overdose deaths during the COVID-19 pandemic), Lisa and Laura invited Chief and Council and community members to share their images and messages. Stop the Shame. Stop the Blame. Stop the Stigma." Each caption then included one of the following slogans: "HARM REDUCTION BUILDS CONNECTIONS" (x2) "HARM REDUCTION SAVES LIVES" (x2) "PEOPLE WHO USE DRUGS ARE PART OF OUR FAMILY. REACH OUT, HELP SOMEONE." "BUILDING CONNECTIONS WITH FAMILY AND COMMUNITY" "HARM REDUCTION MEETS PEOPLE WHERE THEY ARE" (x3) "HARM REDUCTION = NO JUDGEMENT" Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop the Blame. Stop the Shame. Stop the Stigma. Creator An entity primarily responsible for making the resource Nipissing First Nation Subject The topic of the resource Harm Reduction Date A point or period of time associated with an event in the lifecycle of the resource 2020-12-11/2020-12-20 Language A language of the resource English Anishinaabemwin Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Source A related resource from which the described resource is derived Facebook Posts: <iframe width="500" height="556" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FNFNRecreation%2Fposts%2F3945897482106775&show_text=true&width=500" scrolling="no" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe> Access all ten posts by clicking the left arrow. Description An account of the resource Intended to be an Indigenous adaptation of the "Stop Overdose BC" campaign, the North Bay Parry Sound Drug Strategy Committee "invited Chief and Council and community members to share their images and messages". This photo series was posted on the Nipissing First Nation Health Services Facebook page, centering its messaging around harm reduction and building connections. While it does not feature any intersections, it does mention the over-representation of Indigenous overdose deaths, especially during the pandemic. Each photo prominently displays the person's identity in the <a href="https://www.nfn.ca/culture-heritage/anishinaabemwin/">Nipissing First Nation's official language, Anishinaabemwin</a>, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured Barrier to Treatment Includes supporters No PWLLE Other Identities Prejudice/Stereotypes/In your head PWUD Are Human Beings https://www.antistigma.info/files/original/0fbdb87d7b4760b68add80496d91545b.pdf e44594ad6e0c7786b68cffbec5d33153 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound This is an abridged transcript from the <a href="https://youtu.be/8LFMXPHrtE8" target="_blank" rel="noopener">Reducing Stigma</a> video. Tracey Morrison, President of Western Aboriginal Harm Reduction Services I would say I have these whammies against me, right? Like being a drug user and alcoholic, um… I live in the Downtown Eastside, I’m Aboriginal, I’m a woman, I’m a welfare bum, you know? And I don’t think of those as negatives. I think of them as- they’re what strengthen me. When I meet people, people don’t know- a lot of people don’t know that about me. And I’m like, “Well did you know these things about me?” And they’re like, “No…” And I’m like, “Wow.” I said, “See? That’s dropping stigma.” So many people are like, “Why do you tell people everything about your life?” I said, “Because I want people to know that we’re not bad people. We’re good people.” You know? We have families. I’m somebody’s sister. I’m somebody’s auntie. You know? It’s those kind of questions, those things, you know, everybody is here for a reason. The Creator put us here. Director Name (or names) of the person who produced the video <a href="https://www.asiayoungman.com/" target="_blank" rel="noopener">Asia Youngman</a>, "an award-winning Indigenous director and screenwriter" Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Taking Care of Each Other": Indigenous Harm Reduction Video Series Subject The topic of the resource Harm Reduction Creator An entity primarily responsible for making the resource First Nations Health Authority Vancouver Coastal Health Source A related resource from which the described resource is derived YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Accompanying PDF Teaching Guide for this video series:  <a href="https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf">https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-06-27 Rights Information about rights held in and over the resource "<a href="https://youtube.com/playlist?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" target="_blank" rel="noopener">'Taking Care of Each Other': Indigenous Harm Reduction Video Series</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> and <a href="http://www.vch.ca/" target="_blank" rel="noopener">VCH</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>. Description An account of the resource A collaboration between First Nations Health Authority and Vancouver Coastal Health, this campaign is a four-part video series covering the following topics: <ol> <li>Harm Reduction</li> <li>Indigenizing Harm Reduction</li> <li>Resisting (Reducing) Stigma</li> <li>Hopes for the Future</li> </ol> Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization. Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Education Includes Indigenous individuals Mixture of Classes Morally Wrong Mostly Middle-Aged (45-60) Mostly professionals Other Identities PWUD Are Human Beings Structural/Historical/Political https://www.antistigma.info/files/original/dd0c45b05533c45d4d6111cd8f75eee6.jpg 62ab98079ccfcc139b38840d90614b76 https://www.antistigma.info/files/original/43831d4a5b19728af6c8d082aa214836.jpg f51e16b482acc12e4e4520c22f504383 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Dr. Nel Wieman: Here in BC, in four or five months, because of the declaration of a public health emergency related to the COVID-19 pandemic, we managed to flatten the curve and it's because COVID-19 is an infectious illness. But when you talk about people who use substances, particularly opioids, [it's treated differently]. We have now been in a public health emergency [for overdose] for over four years and yet we haven't flattened that curve, so to speak. We're on our way up to even higher levels. So it speaks to the stigma that surrounds substance use versus an infectious illness. For those of us who work in the area of substance use, this is extremely saddening and frustrating. Harm reduction is all about meeting people where they're at with kindness and with respect. With COVID-19 the slogan essentially became 'we're all in this together.' When it comes to people who use substances, the thinking is 'I'm glad it's you and not me'. We need to change that with compassion. To say, we are all in this together with the opioid crisis. These are our family members, our friends. We need to fight that stigma and reduce the suffering and the losses that are related to the opioid crisis. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Protect Lives. Prevent Overdose. Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource First Nations Health Authority Source A related resource from which the described resource is derived "Harm Reduction Video Shorts" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "<a href="https://www.fnha.ca/about/news-and-events/news/using-compassion-to-tackle-the-stigma-of-addiction">Using Compassion to Tackle the Stigma of Addiction</a>" Blog Post The blog post links to this video of Dr. Nel Wieman on how COVID-19 has affected people who use substances: <iframe width="560" height="315" src="https://www.youtube.com/embed/79G2QKCfOmg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Date A point or period of time associated with an event in the lifecycle of the resource 2020-08-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource <div class="element-text">"<a href="https://youtube.com/playlist?list=PLDKOxTJMuk_8IZW6oiod82Cp-VfznW2pY" target="_blank" rel="noopener">Harm Reduction Video Shorts</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>.</div> Relation A related resource This campaign is a reboot of FNHA's 2018 campaign, "Taking Care of Each Other". FNHA recycled the 2018 footage into these nine video shorts, featuring "the voices of Indigenous individuals", including Kim Calder, Dede Nelson, Andrea Medley, Tracey Morrison, and Len Pierre. Each video short contains just one individual. Description An account of the resource Born out of the "dual public health emergencies" of the overdose crisis and the COVID-19 pandemic, the FNHA released this "extensive, province-wide overdose prevention campaign" related to harm reduction, comparing the provincial response to both crises. Through the campaign, the FNHA argues that the response to COVID-19 has led to "unintended consequences" - exacerbating overdose deaths, especially among Indigenous peoples, due to the lockdown and "entrenched stigma" of substance use. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Age Mixture Dehumanization Includes Indigenous individuals Increases Overdose Risk Mixture of Classes Other Identities PWUD Are Human Beings PWUD Are Valuable Shift Attributions https://www.antistigma.info/files/original/1784c7034ac5ba37497a07fa78858d66.jpg f6d2a7a81d35b11e9138b8e0de245e53 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Roy's Story: I am a son, friend, husband, brother, worker, father, uncle. I am a person that cares about people who use substances as a way to avoid what they are feeling. ... I’ve been out of prison since 1988 and working in the Harm Reduction Program at the AIDS Committee of Windsor since 1993. I was part of the first Outreach Team to go into houses where people were using drugs. By listening to how people are feeling, their stories, and where it has taken them. I want them to know that they are someone that people care about and not just a “Junkie”. When some of the people I knew stopped using drugs, I was proud of them. When some started using drugs again, I would encourage them by reminding them how well they did and offer my support. I have seen people using drugs run from things that have happened to them or do drugs to hide from feeling pain or sadness when someone they care about or love, dies. I won’t judge them or anyone else because I was in that same spot and I know how it feels. Harm Reduction is just not words to say. For me, it means that I care and want to help keep you safe. I’ve seen people over the years at their lowest turn their lives around and I have seen some that were on top hit their lowest. It’s hard to do the work I do. I care about the people I work with. With the support I get in recovery, I am able to keep doing this work. Stephanie Bertrand’s Story My ex-husband was one of the smartest people I had ever met. He was a foreman for a construction company and was diligent and hard-working. When we started dating, we were both in recovery from cocaine use and thought we could support each other. I soon learned that I was wrong when he began using again. I remained hopeful and supportive. After resuming substance use several times such as cocaine and occasional opiates, he became substance free and was doing well. One night, after celebrating with friends for his birthday, he came home with a serious arm injury. A trip to the hospital and surgery later, he was given a prescription for Percocet. The catalyst that would eventually end our relationship. When the Percocet ran out, he started buying pain pills off the street, graduated to OxyContin and then to any opioid he could get. He would get very angry and abusive while using. Everything of value that we owned was sold to feed the habit. Mindful of his underlying issues and struggles with self-worth, I tried to help connect him to care; he always managed to find a way out. His addiction affected my own recovery and I soon fell back into use. I struggled to navigate recovery for the both of us. I eventually couldn’t keep up; I got out of active use for the last time in 2016. I was then faced with one of the most difficult and painful choices of my life, either I had to lose the husband I loved or lose my children. Three years later, I am still in recovery. Unfortunately, my children are still missing their father and conversations are ongoing explaining that “daddy is sick and when he gets better he will call.” There is a hole in their hearts that can’t be filled. I felt like a failure for not being able to help him and for not being able to help my children. I was grieving for a long time. Every time I would feel like I had reached a good point and was through the grief, I would see him again and the cycle would start all over. Seeing him ridiculed has been especially difficult for me and my family. Addiction is the symptom of an underlying cause and I hope that we can be mindful of this and display some empathy and compassion before we pass judgments; please, remember that person who uses substances is someone’s father, mother, brother, sister, brother, or child. Label Me Person - Lived Experience - Stephanie Bertrand 00:00:08 Well, I got into addiction about 15 years ago. I had just become a wife and a mom, and I really had no idea what I was doing. And, so, I was constantly second guessing myself, and I- I- my self-esteem was shot at this point, and I had no idea what to do. I- I felt like I was failing as a mom, failing as a wife. 00:00:28 And so, I had gotten a job at a bar, and somebody had offered me something, and it made me feel ten feet tall and bulletproof. And, instantly, all these problems went away. And I was able to kinda like- I felt like I knew, I knew exactly what I was supposed to do. 00:00:43 Unfortunately, one led to more led to more led to more led to me not coming home, led to me not being the mom I wanted to be, not being the wife that I wanted to be. At this point, I had two k- I had had my second child, um, and everything just fell apart. I got so wrapped up in my addiction I lost my- my husband. I was a struggling single mom with two kids, and I met another person, and he was in recovery, too, and I thought it was going to be amazing, we’d understand each other, we’d be able to get through this together.  00:01:13 And about a couple months in, I- I broke. I- he was using, and I started using with him. And it led me right back down the same- same path, so I kept running into this cycle all the time over and over again. I would get clean for a couple of months, I would be doing good, and then I would fall back into addiction. 00:01:34 When I was laying on my couch and I was starting to get the withdrawals from the opiates and- and my son- my baby son at the time, he was only about a year and a half, two years old, and he’s trying, “Mummy come play with me, Mummy come play with me,” and I couldn’t even get off the couch. And then I thought about it. What happens if I don’t make it through this, and what if I- if I die on my couch? What if he’s sitting there and he’s going, “Mommy come play with me” and I’m not waking up? And that was pretty much the breaking point, because I didn’t want my kids to ever have to bury me. Not like that. 00:02:02 And so I went and I talked to a doctor and I- I got put on Suboxone, and I started to get my life back in order. He got put on the same program as me, and we were both on the same path, but I kept going and he didn’t. So, he ended up homeless. We haven’t seen him in probably about a year and a half now. Uh, he hasn’t talked to his kids, and every day I’m constantly having to hear, “I miss Dad, I miss Dad, where’s my dad? Have you seen my dad?” And those are questions I hate answering, because I don’t want to tell my kids something… bad about their father, but I also don’t want to tell them the truth about their father. So I spend a lot of time saying, you know, “Dad is sick,” and I think the worst question my daughter had ever asked me was, “Mom, if you were sick and you could get better, why can’t Dad get better?” And that was just a question I couldn’t answer. 00:02:52 So, about a year after I started into my recovery and I was on the Suboxone, that’s when I decided that I wanted to help people like that, I wanted to help the people that didn’t have a support system like I had, I- I wanted to help the people that didn’t have family, didn’t have friends, didn’t have people that- that actually cared about them. And I see a lot of that in the city now, so I’m hoping that, with this campaign and with everything that I’ve said today, that people will realize that, yes, there are people out there that understand what you’ve been through, and we understand why you’re there. 00:03:21 The AIDS Committee of Windsor is an amazing, amazing place. Um, I got into it when I was in my first year of recovery, and it helped m- helped me to get the communication skills to be able to talk to people in the first place. When I came out- into recovery, I- I couldn’t communicate what was going on with me, so going through some of the programming there in their peer engagement department, um, helped me to be able to communicate. Using their harm reduction department, I was able to get clean gear that I didn’t end up losing an arm or- or even worse, dying from some infection or something like that. And there’s always somebody willing to listen there. Whether it’s somebody in the harm reduction department or in peer engagement, there’s always somebody willing to listen and try and get you the right supports. 00:04:01 It doesn’t have to be like this. Your life doesn’t have to be like this. It doesn’t have to be unmanageable. There are ways to get help. Just keep asking. If something doesn’t work for you, try something else. Stephanie Ermatinger’s Story Boozhoo! Meaning “hello” in my indigenous language. My story starts with my birth on the beautiful island of Walpole. My childhood was full of family birthdays, trips, hunting, fishing and learning my culture. I was unaware of the abuse my mother suffered in residential schools so when I was nine years old I was sexually abused and didn’t know what to do. I bottled in this trauma due to fear of breaking up my family. In trying to hide my emotions, I turned to binge eating, drugs and alcohol at the age of 13. Throughout adolescence, I was raped at parties while unconscious. I staggered into my first relationship and stayed sober the nine months I carried my daughter. It wasn’t long after she was born that I was enduring abuse from my partner. I thought the abuse was better than being alone. At 21, I was introduced to methamphetamine, heroin, and other opioids. The drugs took away my habits of binge eating and dulled my shame and guilt. I felt so good, even knowing this was a false sense of happiness. Between ages 27-39 I was in and out of jail and recovery homes. While I was in a recovery home, my spirit name was given to me by a Northern shaman where I learned to love myself. Today, I am six months substance-free and belong to several community groups. My spirit name is Red Thunder Bird Woman for the blood and tears I experienced and for my ability to share my journey to help and support others. The Thunderbird Spirit was one of the first created and is the most protective spirits known in Indigenous culture. Having experienced cultural shame and abuse, I am now proud to be a recovering Indigenous woman. I now know that it’s okay to be happy, even when others are not. That “no” is a full sentence. And that we are never alone. Through trauma, addictions, and homelessness, I came out a SURVIVOR. “Bama pii”- (‘til we meet again) Label Me Person - A Moment of Lived Experience - Stephanie Ermatinger <table> <tbody> <tr> <td> Time Code </td> <td> Video </td> <td> Audio </td> </tr> <tr> <td> 00:00:01 </td> <td> Extreme close shot of the right side of Stephanie’s face. Stephanie wears black sunglasses. Camera pans right. </td> <td> The age of seven, I was molested or touched by somebody that I thought was a figurehead in my family. </td> </tr> <tr> <td> 00:00:10 </td> <td> Extreme close shot of Stephanie hugging her knee. </td> <td> [Someone who] I loved, I could trust. </td> </tr> <tr> <td> 00:00:13 </td> <td> Close shot of Stephanie’s knees and sneakers while she sits on wooden stairs. Camera tilts down. </td> <td> I started to notice myself getting more and more distant from the class, </td> </tr> <tr> <td> 00:00:17 </td> <td> Stephanie walks away from the camera next to a graffitied wall. </td> <td> uhh, not being able to talk to anybody. </td> </tr> <tr> <td> 00:00:20 </td> <td> Stephanie runs her right hand along the graffitied wall while walking. </td> <td> So at fourteen, I was introduced to alcohol at a friend’s house </td> </tr> <tr> <td> 00:00:24 </td> <td> Extreme close shot over Stephanie’s shoulder. The cameraperson walks slightly faster than Stephanie. </td> <td> so when I took this alcohol it gave me a sensation and a warm feeling that  </td> </tr> <tr> <td> 00:00:29 </td> <td> Extreme close shot. Stephanie removes her sunglasses. In slow motion, the camera pans left as she blinks. </td> <td> I was able to be myself. By the time I was 21, I tried my first needle. </td> </tr> <tr> <td> 00:00:36 </td> <td> Close shot of an orange needle cap on the pavement by Stephanie’s feet. Camera pans right. </td> <td> I… instantly became addicted to it. </td> </tr> <tr> <td> 00:00:40 </td> <td> Close shot of Stephanie. Camera remains still. </td> <td> It wasn’t till my first recovery home, which was, uh, in New Credit, Ontario, I started to get the trauma out, </td> </tr> <tr> <td> 00:00:48 </td> <td> Extreme close shot of Stephanie holding an ovular smudge bowl in her left hand and waves at the smoke with a smudging feather in her right hand. </td> <td> like, unlayering that onion, peeling the onion away, talking about what happened to me. </td> </tr> <tr> <td> 00:00:53 </td> <td> Fades to black. </td> <td></td> </tr> </tbody> </table> Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Label Me Person Creator An entity primarily responsible for making the resource Pozitive Pathways Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Date A point or period of time associated with an event in the lifecycle of the resource 2019-09-25 Source A related resource from which the described resource is derived Campaign Homepage: <a href="https://www.labelmeperson.com/" target="_blank" rel="noopener">https://www.labelmeperson.com/</a> Stories: <a href="https://www.labelmeperson.com/resources/#4" target="_blank" rel="noopener">https://www.labelmeperson.com/resources/#4</a> Media: <a href="https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor</a> <a href="https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall</a> "Label Me Person Campaign" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLtBqSOwROti4LTyb3TLEeMeIwMacJLtiz" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> The playlist includes videos on "the opioid crisis/a view from the frontlines" and "moments of lived experience". Label Me Person Podcast: <a href="https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL" target="_blank" rel="noopener">https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL</a> Description An account of the resource When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional Hospital's Ouellette Campus and made its way to Devonshire Mall and the University of Windsor before the pandemic hit. Since then, the campaign has shifted online and widened in scope. What began as a physical display of "six personal narratives from people who are recovering, or have recovered, from an opioid addiction" in Windsor, is now a website with videos, podcast episodes, and virtual workshops and webinars. The website aims to: <ol> <li>"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;</li> <li>"frame the community response"; and</li> <li>answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.</li> </ol> Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways". Audience A class of entity for whom the resource is intended or useful. General Public Format The file format, physical medium, or dimensions of the resource Social Marketing 100% Working Class 6 to 10 PWLLE 6 to 10 total individuals featured Affront to Human Rights Age Mixture Change Language Includes Indigenous individuals Includes Older Adults (60+) Other Identities Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/f4d4afb053ffe134f4e9ab69a6916050.png 1489d930301007fb25becfc4bc6c7dd2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 1:27 1:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The opioid crisis: A mother's story about how pharmacists can help Source A related resource from which the described resource is derived Youtube videos: <iframe width="560" height="315" src="https://www.youtube.com/embed/dRAvR0kkaig" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/Thys2w_jigQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="http://www.pharmacists.ca/opioids" target="_blank" rel="noopener">www.pharmacists.ca/opioids</a> Description An account of the resource This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the effect stigma has on patient care in regards to recovery and addiction. A mother is featured, emphasizing that compassion is needed from pharmacists when dispensing treatments for addiction. In the other video, "How Pharmacists Can Help", the mother explains the importance of pharmacists providing Naloxone kits and tells a personal story of how a pharmacist's encouragement and support helped her son towards his recovery. Creator An entity primarily responsible for making the resource Canadian Pharmacists Association Contributor An entity responsible for making contributions to the resource Moms Stop the Harm Date A point or period of time associated with an event in the lifecycle of the resource 2019-02-01 Rights Information about rights held in and over the resource © 2021 CPhA. All Rights Reserved. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Organizational 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to MAT Barrier to Treatment Education No Intersections No PWLLE Prejudice/Stereotypes/In your head Sharing Personal Stories https://www.antistigma.info/files/original/5aeab3cb6a8fd626c63cacf0a1e1bcdd.jpg 60dda3cdd2cf533ed516c857303c1a32 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Overdose can affect anyone (BSUN) Source A related resource from which the described resource is derived Facebook Post: <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182">https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182</a> <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182"></a> Description An account of the resource A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the town of Brantford. This campaign stands out for representing ethnic diversity along with the message that addiction does not discriminate. Creator An entity primarily responsible for making the resource Brantford Substance Users Network (BSUN) Date A point or period of time associated with an event in the lifecycle of the resource August 9, 2020 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant City Relation A related resource "Overdose can affect anyone" is a tagline borrowed from official International Overdose Awareness Day materials (https://www.overdoseday.com/campaign-resources/) and also used prominently in the Moms Stop the Harm national campaign and Saskatchewan chapter of MSTH for IOAD 2020. This campaign was included because BSUN adapted this campaign, creating their own material. 100% Middle & Upper class 2 to 5 PWLLE 2 to 5 total individuals featured Addiction Does Not Discriminate Age Mixture Includes Asian/Middle-Eastern individuals Includes Black individuals Includes potential users Increases Overdose Risk Mostly PWUD No Intersections Other Identities Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/2bbb92adcdfbd12a914615666764ad97.png 47f70d6bf265dc00e8c498519db292f6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Lowell Productions Producer Name (or names) of the person who produced the video Lowell Productions Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 26:28 Location The location of the campaign Prince Edward Island Transcription Any written text transcribed from a sound 00:02:35- Morgan (21 years old): "And I never really used socially, like once I did it, I, like, just didn’t stop. [laughs] I started off with hard drugs and that was it. I was- I was gone." 00:03:53-Morgan: "Well I was kind of exposed to drugs my whole life. Um, my dad was in and out of prison my whole life, and my mom had her own problems, I guess. So I was left home a lot. So I was 13, I started dating this guy, who was a bit older than me, and, uh, he hung out with people older than him, and they were… partying every day, and I kind of just started doing drugs without even really knowing what they were. I stopped for about a year when I was 16, and then I started getting into prescription pills. And I was on them ever since." 00:04:34-Taylor (22 years old): "My addiction started probably when I was 13. I started- the first drug that I used- well, I drank, and, uh, then it went on, I tried smoking weed, and I didn’t like that because it gave me really bad anxiety attacks and everything, so anyways, from that I figured, well, I’ll try something else. I mean, you see all these people that like it and, like, at the time I was being bullied a lot. Uh, my parents ended up splitting up, and, uh, I was hanging out with a bad set of people that were into drugs, uh. I ended up using them, and my very first time trying them—I wasn’t even snorting them—like, I- I shot up my very first time ever trying pills. And I tried ecstasy before that. I should- I forgot to say that too." 00:07:41- Morgan: "I was in academic French Immersion, and, uh, I ended up in general English. I skipped all the time. It took me five years just to graduate high school. Um, I tried home college, and I ended up dropping out and wasted, like, thousands of dollars, so it affected my school very negative. Um, I would lie, like my- my grandparents are a big part of my life and they were kind of naive, so I’d lie and say, “I’m doing this” or “I’m doing that” to get money. And then once I started into the prescription pills, I started stealing all the time and pawned everything I had, and I got caught for stealing and stuff, so… I lost all my- well, my good friends, I guess. Um. I don’t know, then it all turned into drug addicts, but I mean, they’ll rip you off, in two seconds. They’re not really your friends, so… even now, I have, like, now that I’m getting clean, I have, like, nobody right now, so… I just- I hate it. I hate it. I mean, you don’t take care of yourself anymore, and you can’t work. You don’t get along with your family. Like, it’s just bad and you’re so sick, like you can barely get out of bed in the morning. It’s awful. You owe everybody money and, like, I- it’s not nice." 00:09:03- Taylor: "I ended up going out with a guy, and, uh, he was a junkie, and I was hanging out at this fella’s house all the time, so I was watching him shoot up all the time, watching- we [incoherent], watch him go steal to get money and, wait, he’d go get his fix, and I’d just sit there, watch him do it, and be sober the whole time. I was telling him, I said, “I want to try it.” But, uh, you know, my boyfriend said that- that if I ever tried it that he’d break up with me because he couldn’t afford his own addiction let alone, like, let alone support me, right? So, anyways, he [another guy] said, “Oh well don’t worry about him [your boyfriend]. Once I get my welfare check at the end of the month, I’ll shoot you up.” So, anyways, I was quite nervous because I had never tried these. I’d never- I’d never eaten them, like, nothing. And… so, the end of the month came, and I was in school at this point. I was going all day. I, uh, finished school that day, and I went over to this guy’s house, and I was four- f- fifteen at the time, and he was… uh, 36 or 37, I guess. No, yeah, about that. And, anyways, I got there, and I went to the kitchen table [incoherent: once I found a roll of smoke?], and anyways, there’s a little pile of [incoherent] there. And he’s like, “Alright honey, are ya ready?” And I said, “Well, for what?” You know, if I acted dumb because I was so scared, and I mean, I wa- I was scared but I- I wanted to have this, like, ego and everything that, oh well I- I’m not, you know, trying to play it off but I was really petrified. So anyways, he, uh, he got- he bought a new bag of rigs that day, and he got both our shots done up and he done his and he said, “Okay, ya ready?” And I was like, well I don’t know, I’m like, “Maybe I should just try snorting them first” like I don’t know, and he said- he said- he’s like, “Holy shit, well I already have it all done up, and you know, you’re gonna make me waste one of these new one- new rigs,” not that it would have mattered anyways ‘cause he had a whole bag. Anyways but either way, like I said, naive and I just didn’t- I didn’t know what to believe because- and I was- I was scared of him, but at the same time I really like- I think that’s why I kept him so close to me, and I went to visit him every day because, like, I don’t know, strange just how, like, conniving people are. And he just thought, I don’t know, it seems- I feel really stupid for saying how good of a friend I thought he was, and it turns out, like, he was just trying to sucker me into his whole world so that, you know, get me addicted then- and it- he might not even have been truly meaning to do it, like it sh- like subconsciously, like it- it just happens. It’s just the way an addict’s mind works, so, like, you don’t even realize. So anyways, he’s like, after him kind of, you know, getting mad at me, I just first thing stuck out my arm and I said, “Go ahead,” and I turned my head and that’s- he shot me up for the first time then, and I was basically screwed from then on out. I’d done it three more times and then my mom ended up finding out and of course she freaked out. I mean, no wonder, 15-year-old daughter putting needles in her arm." 00:14:13- Sherril (Taylor’s Mother): "Um, the first time that I found out how involved she was was from one of her friends who said she was doing needles. Now, that just about blew me out of the water. Um, she was missing that day, and I found her and confronted her, and we- I just threw her right in the van immed- car immediately. We went to outpatients, actually. Um, I had her checked for everything because I said, like, to me, the whole thing was, you are going to be catching something, you know, we’ve got to get this fixed and it’s gonna be stopped and little did I know that things were a lot worse. But that was the first time we really knew how serious it was. She moved in with a friend’s father who was 20-some years older than her, and from what we found out, one of the summers they went through close to $40,000 worth of money in a couple of months. Um, his wife had shot herself in front of her child the previous year, and… it was all due to pills, so it was just an addiction scene, I guess is the way to describe it. But, uh, yeah, it’s been torturous. It’s been hell. I’d never wish it on my worst enemy, and I… I know I have tons and tons to learn yet, but what I do know scares me to death." 00:16:45- Sherril: "When you watch your child- before she left, the week she left, she jumped out a two-story window of her house- her dad’s house, and I found her down at the corner. She had on a pair of the scruffiest-looking pants I ever saw and an old hoodie lifted up. And she- that was the week we were going to Portage [drug addiction rehabilitation centre], and they had told us we had to detox her at home, so her- I took work off, her father came home, and we sat on her 24/7. No one could leave her. But she ducked to the bedroom. We had to take- [incoherent] we had to take all handles off the windows. We had to, like- she went to the bathroom, we had to stand outside the bathroom. It was a week of hell. We knew the end was coming, but it was a week of hell. But she jumped out. She got down to the corner, and she was hiking to get a pill because she was that sick. Her- her drug of choice was Dilaudid, so it was extreme withdrawals. She, um- her father never saw this before. I had seen some, but she’s standing there, and I stopped the car, said, “You gotta come home,” you know? And when you see your child stand on the side of the road, foaming at the mouth and begging you, just begging you, “Please just let me get one pill. I’ll be better.” It was the most… heartbreaking, most- I’ve- I couldn’t- I can’t even explain the feelings." Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innocence Lost: Stories of Youth Addiction on PEI Source A related resource from which the described resource is derived "Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/mxZ4XblKXFM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <div id="dublin-core-source" class="element"> <div class="element-text five columns offset-by-two"> <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/"></a> </div> </div> Campaign website: <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/">https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/</a> Creator An entity primarily responsible for making the resource Boys and Girls Club of Charlottetown Contributor An entity responsible for making contributions to the resource Lowell Productions Health PEI Date A point or period of time associated with an event in the lifecycle of the resource 2013-05-01 Rights Information about rights held in and over the resource Copyright © Boys & Girls Club of Charlottetown From BGCC Blog: "We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with." Video is available to the public on Youtube under the user Lowell Productions. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Description An account of the resource "This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder to speak about their views and how they had tried to help their children recover. "Certified Addictionologist" Dr. Denise Lea is also brought in to explain the extent of the opioid crisis in PEI and to clear common misconceptions people have about withdrawal. For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction. 100% White 100% Youth (<29) 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Break the Silence Documentary Mixture of Classes Mostly younger individuals No Intersections Prejudice/Stereotypes/In your head PWUD Are Part of the Community Sharing Personal Stories Societal Silence https://www.antistigma.info/files/original/2adaccb44e1449fdb6958a1f9bd9e5ae.png f3f752b7d36066423c96f10c6ef33e29 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Alberta Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Eye of the Storm Source A related resource from which the described resource is derived Campaign developer notes by Massive Media:  <a href="https://engagemassive.com/cases/eye-of-the-storm/" target="_blank" rel="noopener">https://engagemassive.com/cases/eye-of-the-storm/</a> Creator An entity primarily responsible for making the resource Peace River Victim Services Date A point or period of time associated with an event in the lifecycle of the resource 2018-10-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Description An account of the resource In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local organizations, these talks presented three overarching themes: <ol> <li>Opioid misuse affects everyone</li> <li>Drug addiction is a disease of despair</li> <li>Public knowledge of opioid addiction resources is lacking</li> </ol> This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign. Contributor An entity responsible for making contributions to the resource Alberta Health Services / RCMP / Massive Media 100% Middle & Upper class 100% White 100% Youth (<29) Addiction Does Not Discriminate Barrier to Treatment Break the Silence Mostly PWUD Mostly younger individuals Prejudice/Stereotypes/In your head Societal Silence https://www.antistigma.info/files/original/a433480a234c224085c64535a8ac5c81.png e79467d08307a0e751cbee16c6f27deb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 30 seconds Location The location of the campaign Quebec Transcription Any written text transcribed from a sound Video 2: "Les abus du marché noir ou ceux consommés sans ordonnance tuent des gens comme lui. Oui, il tue aussi des gens comme lui et d'autres. Translation: Black market or over-the-counter abuse kills people like him. Yes, it also kills people like him and others. (HappyScribe) Video 2: Open scene at a funeral with a poster image of the deceased male. Female narrator closes his coffin and says “we don’t need that” she takes down his memorial photo from an easel and says “not this either” and then takes down a sign bearing his name and a wreath and says “take this down”, then walks out of the funeral home and says to a group of men standing in black next to a hearse “you (pl) can take your journey, sirs” (good day gentleman), then “put away the black” as she puts away funeral clothes back in the closet, then says “no tears” to the bereaved mother/daughter of the OD victim as she takes away their Kleenex and then turns to camera and explains, “because there will be no death”. Video continues on to show the man being revived after a friend administers naloxone instead of dying and the narrator says, "Naloxne, Voila" followed by the campaign's tag line "we can all do our part to save lives" (all in french and based on an approximate transcription/translation as original video no longer publicly accessible) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource On peut tous agir pour sauver des vies. (We can all do our part to save lives.) Creator An entity primarily responsible for making the resource Ministry of Health and Social Services, Government of Quebec Source A related resource from which the described resource is derived Campaign YouTube video (no longer accessible): <a href="https://youtu.be/MGCJRsPNxME">https://youtu.be/MGCJRsPNxME</a> Facebook post with campaign video: <a href="https://www.facebook.com/watch/?v=345534662837428">https://www.facebook.com/watch/?v=345534662837428</a> Campaign poster 1: <a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf">https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf</a> Campaign poster 2: <a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf">https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf</a> Campaign poster 3:  <a href="https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3">https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3</a> Campaign-related webpage: <a href="https://quebec.ca/opioides">Quebec.ca/opioides</a> Official press release (March 4, 2019): <a href="https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/">https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/  </a>Popular press description of campaign: <a href="https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation">https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation</a> Description An account of the resource Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the tagline, "On peut tous agir pour sauver des vies" (We can all do our part to save lives). One 30-second video was released on YouTube, depicting a female narrator who "reverses" a somber funeral for an overdose victim and explains that there is "no need for death", mirroring the consequences that the audience could have if they reached out to help those at risk in the opioid crisis. This video emphasizes how there could have been "no need" for the funeral of a middle-aged, middle-class appearing male if his friend had been there to adminster Naloxone to save his life when he overdosed. Another 30-second video (still available on Facebook) uses a darker and more urgent tone. This video starts off with an eerie pan through a deserted and run-down building before turning a corner to focus on a young man who appears to have died of an opioid overdose. The voiceover suggests that abuse of drugs from the "black market" or "without a prescription" kills "people like him" (suggesting street-based users) but then the camera makes a left turn and zooms in through a torn hole in the wall to focus on the same middle-aged, middle-class appearing man as in the other video, apparently overdosed and dead on a living room couch. The voiceover continues, "it also kills people like him and others", playing on the 'shock' of a non-stereotypical drug user dying of an opioid overdose alone and at home. The video concludes with the message that one overdose death occurs per day in Quebec.   In addition to the videos, three posters were released: two were released at launch (posters 1 and 2) and another poster was released in 2021 (poster 3). In poster 1, a dark backdrop is paired with an opioid pill that has a morphed, anguished face on one side, described as "la face cachée des opoïdes" (the hidden face of opioids). Below this pill, the poster contains text explaining that (1) prescription opioids are effective pain relievers but should be used with caution and (2) black market opioids are responsible for one death per day in Quebec. Alternately, posters 2 and 3 feature a single naloxone nasal spray in front of a brightly coloured background, with text that emphasises that we can reverse overdoses by using naloxone, and explaining what naloxone is and where to find it.  A government webpage was also included on all campaign materials, hosting information on the following opioid-related topics: <ul> <li>Description of opioids and consumption patterns</li> <li>Risks of prescribed opioids and how to limit them</li> <li>Risks of black market opioids and how to limit them</li> <li>General precautions when using drugs</li> <li>How to identify an opioid overdose</li> <li>Opioid addiction and treatment</li> <li>Additional resources</li> </ul> Date A point or period of time associated with an event in the lifecycle of the resource 2019-03-01 Language A language of the resource French Type The nature or genre of the resource Dramatized Story Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 100% White 2 to 5 PWLLE 6 to 10 total individuals featured Addiction Does Not Discriminate Increases Overdose Risk Mixture of Classes Mostly friends/family Mostly Middle-Aged (45-60) No Intersections Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/0d79a71825aa035187be4efa01a82de0.jpg 5db3df85b56967adeb72908396c3f2db Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "Making the Difference: Small Town Anywhere' 0:09:55 "Delaney-Registered Nurse-Small Town Anywhere" 0:00:29 Location The location of the campaign Saskatchewan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Making the Difference: Small Town Anywhere Source A related resource from which the described resource is derived "Making the Difference: Small Town Anywhere" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/BPYtHcDwOXk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/FLEg9PwGsPA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Description An account of the resource "Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis. Specifically, a doctor and several nurses are interviewed, describing Camsack's need for harm-reduction treatments, detox centres, and after-care services for rehabilitation patients. Additionally, a student services teacher speaks about her experience seeing many kids succumb to trauma and addiction. In order for early intervention, she exclaims that mental health nurses and psychiatric nurses are needed in schools on a semi-regular basis. "Delaney – Registered Nurse – Small Town Anywhere" briefly features a nurse, emphasising that anyone can fall susceptible to addiction and that more resources are needed to provide better outcomes for clients. Presumably, this was a scene that was cut from the original "Making the Difference: Small Town Anywhere" documentary. Creator An entity primarily responsible for making the resource Saskatchewan Union of Nurses (SUN) Date A point or period of time associated with an event in the lifecycle of the resource "Making the Difference: Small Town Anywhere" 2020-06-16 "Delaney-Registered Nurse-Small Town Anywhere" 2020-06-16 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 11 or more total individuals featured 6 to 10 PWLLE 70-99% Men 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Age Mixture Barrier to Action Barrier to Treatment Break the Silence Documentary Education Mental Illness Mostly younger individuals Recovery Is Possible Societal Silence