2 10 31 https://www.antistigma.info/files/original/a3497bbeff2a5c00bcdc1b2ad230ed65.png 5e90c6caefdeff36d25dccf7cacbfecb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Sound A resource primarily intended to be heard. Examples include a music playback file format, an audio compact disc, and recorded speech or sounds. Transcription Any written text transcribed from a sound Episode 1: Charlotte, abridged *see full transcripts of all 8 episodes at <a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">Health Canada</a>'s "Audio series on opioids: In Plain Sight" Charlotte: Hi my name is Charlotte Smith. I guess my problems really started when I was about uh – I was almost 13 and my biological mother came to England, because she is British but she had moved to Canada and had gotten married, and uh, she but had never been in my life. I was adopted out when I was six months old. When I was about 13 she wanted to find me and re-adopt me and take me back into her custody so she did. And she paid for my immigration to Canada. Sponsored me in. And, it was a pretty devastating transition for me. I was very homesick. I was ok for almost year and we were in our honeymoon phase, but after that, everything went downhill. I started cutting my arm and avoiding my biological mother. I stayed out a lot with friends. I didn’t want to go home. I didn’t feel like I was wanted there. I had found some recordings that my mother had done of her self-therapy and she was just sobbing into the recording saying how I wasn’t really like her daughter, and how I didn’t speak like her and I didn’t have the same values as her and she was clearly devastated by that. As my mental health declined, her behaviour towards me also declined. She became very emotionally abusive. Eventually, she dropped me off outside of a foster home where I had babysat. This was a few weeks before Christmas, when I was 15. I cried for about three days straight. After about a week of being in this foster home, where I wasn’t a ward of CAS (The Children's Aid Society), but my mother was paying rent to the parents to keep me there, which had been cleared by CAS. I was so scared of being alone, you know. I didn’t have any family in Canada besides my biological mother and I thought if things don’t work out at this foster home, I’m just going to be completely alone in a country where I really don’t feel I belong. So their marriage dissolved. The foster home was completely destroyed by that. I ended up living on my own on and off with that man and in and out of horse farms that I had also volunteered at when I was 13 and 14, since coming to Canada. So horses, and that experience, really provided great opportunity for me for housing – because I had the experience mucking stalls – when I came back to these places I was a 16-year-old homeless girl. They would take me in and let me work there for a room. But I also started using a lot of ecstasy. I had never done any drugs before being kicked out of my house. But after that, everything just seemed even more hopeless than it was before. It was just a way to cope. It was a way to cope with being homesick from England, and then it was a way to cope with the loss of my newly found biological mother. Narrator: So at just 18 years old, Charlotte left Canada and returned to England – with no life skills or experience living on her own. But the ties she had to Canada began to tighten and she soon found herself leaving England to return to the only life she really knew. Charlotte: Then things went further downhill because I had failed at going back to my home. I had come back to Canada and now the farms were out of reach for me. So I just started doing more drugs. I met some people who were prescribed OxyContin and I started to take that. And, at first I thought this was great, because it allowed me greater strength capacity. I got a job in construction, and I was able to keep up with the men. I was able to lift the drywall sheets – everything – and keep that energy going all day because of these pills. I didn’t realize that I was addicted to them. They also gave me a lot confidence and I moved in with a woman who was addicted to OxyContin, and her son. And I taught her how to crush them up and snort them because that’s what I had always done with ecstasy. I didn’t realize that that would make her addiction – which I still, I didn’t realize that even she was addicted, but it took her addiction to prescription pills to the next level because she started going through them so fast because the high is more intense but it’s shorter. And of course you build up resistance too. So, then we started having to go through all of her pills and finding ways to buy more. And when I didn’t have them, I would be very sick and the whole world would be gray. Like, apart from the physical sickness. And the woman I was living with ended up going to detox because of that. And I felt very responsible. She ended up losing her child as well, for a period. But when she came out of detox, she came out with a boyfriend who used crack cocaine and I then fell into smoking crack with her and her boyfriend. And it was fairly easy because it wasn’t my first time seeing crack. I used to use online dating sites to secure drives places to pick up these ecstasy pills. So I would tell guys that I was going to sleep with them if they would give me a drive so that I could go get my pills. And one time, the gentleman who was driving me around had offered me crack and I spent, I think 4 or 5 days in his apartment, just high out of my mind. Just not fun, paranoid, scared but lighting that pipe and taking the next hit, and the next hit and the next hit. Even though I was shaking and sweating and sketched out. And I got out of that apartment and I thought, “wow.” And it took me a few days to recover. I thought, “I’m never going to ever do that again and I hope I never see it again,” and I didn’t think I would. But by the time when I saw crack again, when I was 19 now, things had gone so far downhill I really felt like that I had left nothing to lose. I had no family. I had no real future prospects. I had dropped out of high school. There was no hope of returning to my family in England. I felt like I was a complete failure. So I smoked the crack for the next three years every day. The only times when I didn’t was if I was in jail or when I was working to try to get more drugs – which was through shoplifting or sex work. And of course during this time I also kept doing OxyContin but I also started injecting OxyContin and morphine and cocaine as well, which was a very terrifying experience actually. Even though I did it, it’s not that it didn’t scare me. I would go into these houses where I would see people searching for veins for hours – just poking needles into their arms, just trying to find that hit. And having abscesses, and having seizures, and just using dirty needles, sharing needles, and as shocking as that was, I honestly just felt as if I was finished – that my life was never gonna be what it could been if perhaps, I hadn’t come to Canada or if my mother hadn’t kicked me out. So I followed suit, and I and I used dirty needles, and I shared them and I did all of those things. And, uh, really the only reason that I got out of drug use was through pure luck. And that’s what’s so frustrating about the system as it is right now, is that there is no standardized state-sponsored help for people to get out of addiction or homelessness. There is no reliable solution. Everybody, sort of, is left to find their own way, which I was lucky enough to do. Because one of the last times that I went to jail, I knew that if I got out of jail and I went back, picked up the pipe or the needle, that I was going to end up with AIDS or HIV. A lot of my friends at the time had one of those diseases or the other. So I called a friend, and he agreed that when I got out of jail, that I could move in with him. So, I went out there and I didn’t come back into the city at all for probably almost a year. And in that time, somebody helped me get a job at a horse farm. And every day that I walked into that farm, I saw the horses and I knew that if I were to pick up a pipe, if I were to go in to Ottawa and to go downtown, I would lose everything. All the trust that I built up with these people and all the privileges I was given to take care of these animals. So I was able to stay clean. Then I did a year of college. Which now I’m starting my masters in September. I’ve got – had many opportunities to conduct research on populations that I used to be part of – like sex workers, drug addicts and homeless youth. So, finally I can sort of see a future for myself. And it’s a future where I believe that I’ll, hopefully, be able to help some of those people that I’ve left behind. Cause I definitely do have survivors guilt, PTSD from, uh, the experiences of being homeless and being addicted to hard drugs. So that’s something that I still struggle with. I have a lot of nightmares, where somebody will be overdosing and I can’t save them. And those happen all the time, and that’s something I have to continue to try to put behind me. I also still struggle with active addiction. So, I’ve been sort of some what on the straight and narrow for 5 years. Addiction is very powerful and I seem to not be able to escape it – and I wish that something could take it from my mind. But so far I haven’t found a way to do that. And there are so many memories that I have of using in Ottawa – that wherever I go, it’s just constantly in my face. And I know that addiction and drug use is invisible to a lot of people that have not experienced it. But when you have experienced it, it’s unavoidable. And wherever you go there’s reminders of it and there are triggers that cause you to have urges to use and they can be very hard to deal with and there’s not necessarily a lot of help for that beyond, you know, weekly meetings with counselors or group sessions with other former users like, NA (Narcotics Anonymous). But really it’s something that’s always there inside you. And even I’ve watched my friends die and people are dying every day in Ottawa from opioid use. And as painful as that is for me to see those people dying, it’s still not enough of a deterrent for me to not use when… when that urge strikes me. And that makes me feel disgusted at myself. And I don’t know what the solution is. Narrator: Fifteen minutes. That’s all it took for Charlotte to take us on a life journey. She then shared reflections on her life, how the world came to treat and perceive her – how she began to see herself differently too. Charlotte: One thing I noticed when I was using crack and heroin and OxyContin and morphine on the streets, was that you are no longer treated like a young girl. You become seen as responsible for yourself, as an adult who is making – conscious of their decisions – and just simply choosing the wrong path. Which I very much felt like I was not an adult and that I still had the mentality of when I was 15. So to be treated like an adult was difficult, because when you go, say to your social worker for a welfare cheque and they are very unsympathetic that you’ve been using or that you can’t find a place to live it’s very damaging. And… it’s awful because you so badly want people to see that you are a 19-year-old or 20-year-old girl, and that you need help. But they tend to view you like just the way they see any other street user and that it’s your fault for the position that you’re in. And it’s very uncomfortable to ask for help because you don’t feel like you deserve it, because you start to think that, “I am the cause of my own demise here and I did do this to myself.” Which is to a point true, but there were also a lot of other complicated issues that played into me taking that choice to use drugs. And I think that that barrier that comes up between you as a young drug user and the rest of society – it causes you to look for belonging in other ways outside of the mainstream. So you become very close to the older people on the street the older addicts who are around you and you forge some sort of community with them. But it’s certainly not a healthy community and that’s not because of the individuals themselves. They may be very nice people and they’ve also come from so many different backgrounds, but the lifestyle associated with drug use on the street is very toxic. So I met people who were actively engaged in sex work and who were not honest about that when I first came on the scene. So they would set me up on dates with men who I honestly, naively, stupidly thought were, maybe wanted to date me. And they were not. They were paying the people I knew to have sex with me and I had just had no idea, and that’s what I mean by that I was a child even though people were treating me like I was an adult. I was very naïve and people wouldn’t believe me when I said I didn’t know they were pimping me out. They would just think that oh you’re a slut. But no, I really didn’t know and I when I did realize, I tried to kill myself. The girl that I was staying with, who was an IV drug user, she ended up being all I had. I felt safe with her and then when I realized that she was selling me to men and that she really didn’t care or that she did care about me, but her need for drugs was so powerful that she was willing to risk my life or my safety to get those drugs, I was devastated and I stabbed my arm multiple times with a carving knife and she had to call an ambulance. And because of that, she wouldn’t let me go back to her place. Because I was a heat bag then. Because of me she had to call 9-1-1. Which is a serious offense in this subculture of drug use and homelessness and sex work because police are pretty awful to drug users, in my experience. And it’s very hard, even if you’re watching your friend overdose, you do not want to call 9-1-1, because you don’t want to get in trouble. You also don’t want to call 9-1-1 because you know that the person laying on the ground does not want to wake up and see the police in their face and be taken to jail because of their addiction. And that is a call I have had to make. And I tell you that I did leave my friend on the floor until her lips were blue before I called 9-1-1 because I was scared of the police. And the time that I tried to kill myself when I was first realizing that I’m in this subculture, where people can only care up until they get their next hit. When I was released from the hospital in Quebec, I was covered in blood. This is another example of how you’re not treated like a young girl – when they took me in, they were basically laughing at me. They weren’t taking it seriously that I had tried to kill myself and they told me that I just, you know, I was just in drugged-induced psychosis, basically and that I was jonesing and that I just needed another hit, and that’s why I was acting out. They didn’t give me even any bus fare. They let me – they released me to a place where, you know, outside of the hospital where I had no idea where I was and I had to find my own way back to this girl’s house… not knowing that she would also reject me from there. But just the lack of compassion… I know to them, I was wasting their time because they had real people with, what is considered real health issues – that aren’t addiction – to deal with. But I really did need their help. And if an adult, I feel like would have treated me like I was a young girl who needed help, things could have been different. But they didn’t even try. And that all contributed to me just giving up more and more. I was worthless. I, uh, walked all through the streets of Ottawa in those bloody clothes and nobody offered me any help. Except a bus driver let me on for free eventually. And the only places that I could go were crack houses… and I call them crack houses but these are houses where there is a lot of prescription drug use. It's not all crack. It’s all kind of drugs, a lot of opioid use, a lot of needles… and those are the people that ended up taking care of me and letting me sleep on their couches with their bed bugs until I was healed enough to get my stitches out and carry on about my business. And by then there was no other options outside of sex work because – I was too awful looking to get away with shoplifting. So, when you go into shops when you’re looking clean and tidy, they don’t notice you and you can get away with a lot more than when you walk in in dirty clothes and scabs all over your face and arms. You get noticed very quickly. So sex work becomes one of the only options because men, and not all men, but a lot of men don’t seem to mind if you are dirty and if you have scabs and if you are sick. Every other part of your identity beyond drugs and prostitute and homeless are erased and that’s what people see. They see an addict and they can justify many actions against you by that. They can justify throwing you in jail, or kicking you out or having sex with you when you clearly are in no shape to be doing that because you’re just an addict – and you’re no longer a young woman who was scared, who needs help, who was a new comer to Canada. You’re just seen as disposable. I don’t think that people treat young girls who are not homeless addicts the way that they treat homeless young addicted girls and I wish that is something that could be changed. I know a lot of men that have done terrible things to me, have daughters at home that they would kill somebody for doing the same thing to. But because I made the choice to put a needle in my arm I lost all the privileges that many humans in Canada do get. The rights over their own body – to not be touched while they are sleeping. And just because I made the choice to sell my body or because I made that choice – because it was the only choice that was left to me…doesn’t mean that I can’t be raped. Because I did get raped and there are a lot of other girls who are out there getting raped too. There’s just no respect for addicts. Narrator: As far as she has progressed in life, sobriety is still a source of shame for Charlotte and she is always aware what the world expects and what is realistically possible. Charlotte: People do tend to think that when you stop being an addict, you’re supposed to at least stop doing all drugs and I think that’s taught in a lot of these recovery practices. But for me, that’s not the case and I think it is a dangerous misconception. Because if you tell me that I can’t smoke pot or drink alcohol for the rest of my life, I’m going to be very anxious and panicky just the thought of that to not have that kind of safety net of more socially acceptable drugs. When I first got off the streets, marijuana really helped me stay away from going back to the hard stuff. It also helped me sleep at night. I find that I have less nightmares. I find that I have less reoccurring traumatic thoughts about my past when I’m smoking marijuana. And I’m ashamed of that pot use to a certain extent because… while it is legalized and there is a lot less social stigma around it, I think or I feel like in professional worlds, that it might delegitimize me in the field of research because I use it so often. I feel like people may think that I am not a serious professional or they might worry that I’m conducting research stoned. I don’t use it for the day to day activities. I use it as a crutch at night. What I hope to do is transform the research process into one that can be actually part of prevention and intervention for youth homelessness and addiction. So by helping to facilitate positive, meaningful youth engagement with youth who are at risk of homelessness and addiction, or who are experiencing those things. And trying to send the message that when we’re in places of privilege, like I am now, like, each interaction that I have with a youth who is experiencing hard times, can be a positive one. It can be more than just a simple interview where I’m siphoning knowledge from them about their experience, to publish towards my own career. I can try to offer them resources, I can try to offer them hope, and at the very least, I can ensure that I’m giving them cash dollars for their participation in my studies, rather than gift cards, which are not a form of harm reduction, the way that I see cash is. Because if I’m giving cash to my participants, then and they need drugs, then it’s my line of thinking that they’ll have to do one less awful thing to get those drugs because they have that $20. And I think that there is a perception, that when you’re giving addicts money, you’re enabling them. I think you need to respect people’s wishes too. If somebody is asking you for money, it’s because they need money. And it’s not up to you what they do with that money. And I think that you can provide some semblance of safety by giving them that money, rather than a gift card – which will not help them get the drugs they need... in which will mean that they will still have to go walking down the streets trying to catch the eyes of drivers who will stop and ask them if they want a date. I hope that in all the research that I do I can engage meaningfully with youth, I can get them excited about the possibility of returning to school or following dreams outside of school that are off of the streets and away from drugs. And I think from the youth that I have worked with so far, they do appreciate that I come from a background similar to their own and they do seem to be more willing to talk to me about more intimate details of their experience because of that. And they’ve told me that. And they seem also to be excited that I’m doing so well, and I think it gives them a sense of hope that, well maybe, you know, the future doesn’t have to look homeless and addicted. Episode 3: Mélissa Mélissa: I had a good job as a client care attendant for people, uh ... who had terminal bone cancer. I had a great condo, a nice new car, a sports car, Tiburon, manual. My family didn’t think I’d get it, but I got it. It was a point of pride for me. I had lots of good friends, and I used coke occasionally. And my family relationships were going really well. When I was 14, in high school, I hung out with some guys from Ottawa, and we did speed. When I was 18 I met a guy, a serious relationship that lasted 7 years. We broke up because of cheating, and then I started to work as an escort because it paid well. I started putting ads in the newspaper. I did some porn, and that led me to organized crime. I felt safe with them: if ever anything happened to me, I just had to call them and they’d take care of it. That’s when one of them moved in with me. I wanted to help him out—little did I know what that would involve. After he OD’d, I saved his life. And by way of thanking me, he paid my rent and introduced me to heroin, which he bought for me. I was 24 years old at that time. I realized things weren’t right when I was 28. I was doing heroin, crack, speed, oxys and fentanyl. It all fell apart when I lost everything: my boyfriend, my apartment, my friends, my furniture, my clothes and my personal hygiene. I was ashamed of myself. It got to the point where I was squatting in abandoned houses with no heat and no running water. I owed money to the drug dealers and the government. I defrauded the banks by putting empty envelopes in the ATMs. I had about 20 different credit cards, with limits from $100 to $5,000. I lost my driver’s licence. I now have a criminal record, and as everyone knows, when you have a criminal record you’re stuck with minimum wage jobs for the rest of your life. My car was repossessed by the company because I couldn’t make the payments anymore. I was 28 years old, I went bankrupt, and I was on probation for the next three years. So here I was at 28, on the street, no housing, tons of debt, no car, tons of family problems. I didn’t know what to do. My instinct went into survival mode. Rule number 1 was using. Every hour, every minute, and every second of the day, I had to get my fix. I’d stay with one person, then another for a few days at a time. Sometimes I had no place to sleep, so I’d sleep on a park bench, in any old park. I had no hygiene, and I weighed 80 pounds. I’m 5’ 6”, so technically I should weigh 125 pounds. I was literally skin and bones. When I had no money for drugs, I turned to prostitution, or easier yet, I slept with the dealers in exchange for drugs. Using is truly a demon that thinks for you, acts for you, and controls you in an incredibly cruel way. It literally tears you apart. I used with several people. And people will steal from you, they’ll manipulate you to get your stash. When you live on the street, your life is in constant danger. I got into even more trouble with the law—another probation, for one thing—and had even more family problems. I lived on the street for three years. After three years, I was literally exhausted, both physically and mentally. In January 2018, I started therapy for the first time in my life at the CRDO [Centre de réadaptation en dépendance de l’Outaouais]. I stayed for two weeks, because I thought I’d be cured when I finished therapy. Therapy is really hard when you’re using. You’re scared, you don’t know what to expect. It’s change, and sometimes you’re not ready to change. I had relapse after relapse—you always return to your old patterns of consumption. In May 2018, I went back into therapy and successfully completed a 38-day program. You’re safe in therapy. I succeeded and I’m proud of it. You learn a lot of things in therapy, but the most important thing when you come out is how people react when they see you: you’re healthy, you’ve gained weight, you don’t have dark circles under your eyes, it’s all wonderful. I’m fine now, but I relapsed on the 75th day. Why? Because I fell back into my old patterns of consumption. What I’ve learned about myself is that I’m beautiful, that I can be happy without drugs. I have to think of myself before others. It’s important to talk to someone when things start to go wrong. I got my independence back. Now, at 32, I have my own apartment, I cook for myself, I’m important, and it’s true that sleeping on something often brings a solution. I weigh 115 pounds. I haven’t used in 2 months and 2 days. It’s hard work, but it’s worth it. Being happy and not using is the best gift I could have given myself. Another thing I learned is that when I was using, I had lots of friends, and now my old friends think I’m boring—and that’s normal, I’m not using anymore. I’ve built a new circle of friends, I have confidence in myself and that’s the important thing. To society, since I have a criminal record, I’m labelled a criminal. People are too quick to judge: when you’re using, people call you all kinds of names—slut, cow, junkie, bitch, etc. Now that I’m sober, people see me as a good person who knows what she’s doing, and also, importantly, a responsible citizen. I also belong to L’Addict, an association for current and former drug users. I’m leaving on December 30, 2018, for a three-month therapy program in Ottawa, and I’m proud of it. This will be my challenge for 2019. I’d like to say that yes, it’s hard, and no, it’s not easy, but take the time, it’s worth it. I’m doing really well and I want things to get even better. After my three months are up, I’d like to get my driving licence back, finish paying off my debts, and be very happy and especially smiling. Don’t be afraid to ask for help—it’s worth it. Good luck, everyone. My name is Mélissa C. Episode 7: Donna Donna: She suffered from, from symptoms of anxiety and mental illness for years before she was finally diagnosed. She self-medicated with OxyContin that she was prescribed. And she was very honest about it, she was, “This works, this works with my social anxiety.” And in my naivety I said that’s great, you know, let’s have you stay on that, and you’re functioning! You’re functioning well, you’re perfect, you’re easy to get along with. And then the doctor cut her off of course when she said to him, you know, “this is what I’m using it for”, and he said, “well I won’t prescribe it for that”, and actually fired her from his practice. And then she turned to the street drugs and that was the downward spiral to the point where she lost everything. Her children, her home, her relationship, everything, and ended up living on the streets, and becoming your stereotypical substance user, you know, the one that you want to cross the street to avoid. You know, and my experience with her was to just practice tough love, and that just pulled her down ever further. By the time I realized how dangerous what she was doing was, it was already too late, and I couldn’t get to her to try to turn anything around. And then like I said, it was a matter of, you know, getting the phone call from the hospital saying you better come, we don’t know if she’s going to get up off the operating table. We’re going to amputate her legs to stop the necrotizing fasciitis. And, and by the time I got there, they had finished the surgery itself and said, you know, there’s nothing that we can do to stop the infection. It had already gone into her internal organs, and she was going to lose her life from it. And then it was just a matter of her saying to me, you know, you really need to know what addiction is really all about. And, for the remainder of her days that’s what she did with me, is she talked to me about what her issues were, the underlying causes of her needing to take drugs. And, it was an eye-opener. When she first died, I, you know, her wish was for me to go out and to be able to help other moms and dads to understand what their children are really using drugs for. And it’s not for pleasure and it’s not for fun, it’s not for, you know, just – keeping up with your peers. Once, once you get started on something it’s very difficult to turn away from it especially when it comes to opiates, and the differences that it makes in a person’s body. That’s been my biggest challenge, is to let parents know that it’s not just a willful behavior, and something that they can stop. We really need to work hard to unders Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource In Plain Sight Creator An entity primarily responsible for making the resource Health Canada Language A language of the resource English French Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Date A point or period of time associated with an event in the lifecycle of the resource 2019-05/2019-08 Description An account of the resource Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in plain sight". Included in this series were people in recovery (Charlotte, Darryl, Mélissa, Kirk, Stéphane), a service provider (Elsa), and a family of overdose decedents (Amy, Donna). Three episodes (Mélissa, Elsa, and Stéphane) contain French audio with English transcripts. Subject The topic of the resource Opioid Crisis Source A related resource from which the described resource is derived <a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html</a> Rights Information about rights held in and over the resource "<a href="https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html" target="_blank" rel="noopener">In Plain Sight</a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 100% White 6 to 10 PWLLE 6 to 10 total individuals featured 70-99% Middle & Upper class Addiction Does Not Discriminate Age Mixture Barrier to Treatment Dehumanization Mostly younger individuals Sex Worker Stigma Structural/Historical/Political https://www.antistigma.info/files/original/bfc534d612e408261835af12643dd8c1.png e22e3d63e7b3d1ada955c2ff12da2509 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Increase the Support. Reduce the Harm. Source A related resource from which the described resource is derived Campaign website: <a href="https://harmreduction.fnha.ca/" target="_blank" rel="noopener">https://harmreduction.fnha.ca/</a> Campaign posters: <a href="https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf" target="_blank" rel="noopener">https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf</a> Description An account of the resource Presents short interviews with 11 Indigenous people with lived experience, this campaign includes individual talks discussing the overdose crisis, recovery from addiction and substance use-related stigma. Special attention is paid to the uniquely Indigenous experience of drug addiction (e.g., as a consequence of intergenerational trauma), as well as the need for harm reduction and "land-based healing" (a recovery approach via attuning to indigenous culture). Additionally, the campaign website includes information on the overdose crisis during the COVID-19 pandemic, educational and community support resources for addiction, and promotional campaign posters. Creator An entity primarily responsible for making the resource First Nations Health Authority Date A point or period of time associated with an event in the lifecycle of the resource 2021-06-01 Rights Information about rights held in and over the resource © 2022 FIRST NATIONS HEALTH AUTHORITY Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Barrier to MAT Barrier to Treatment Break the Silence Mentions Decriminalization Other Identities Prejudice/Stereotypes/In your head PWUD Are Human Beings Racism Sex Worker Stigma Sexism Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/2bbb92adcdfbd12a914615666764ad97.png 47f70d6bf265dc00e8c498519db292f6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Lowell Productions Producer Name (or names) of the person who produced the video Lowell Productions Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 26:28 Location The location of the campaign Prince Edward Island Transcription Any written text transcribed from a sound 00:02:35- Morgan (21 years old): "And I never really used socially, like once I did it, I, like, just didn’t stop. [laughs] I started off with hard drugs and that was it. I was- I was gone." 00:03:53-Morgan: "Well I was kind of exposed to drugs my whole life. Um, my dad was in and out of prison my whole life, and my mom had her own problems, I guess. So I was left home a lot. So I was 13, I started dating this guy, who was a bit older than me, and, uh, he hung out with people older than him, and they were… partying every day, and I kind of just started doing drugs without even really knowing what they were. I stopped for about a year when I was 16, and then I started getting into prescription pills. And I was on them ever since." 00:04:34-Taylor (22 years old): "My addiction started probably when I was 13. I started- the first drug that I used- well, I drank, and, uh, then it went on, I tried smoking weed, and I didn’t like that because it gave me really bad anxiety attacks and everything, so anyways, from that I figured, well, I’ll try something else. I mean, you see all these people that like it and, like, at the time I was being bullied a lot. Uh, my parents ended up splitting up, and, uh, I was hanging out with a bad set of people that were into drugs, uh. I ended up using them, and my very first time trying them—I wasn’t even snorting them—like, I- I shot up my very first time ever trying pills. And I tried ecstasy before that. I should- I forgot to say that too." 00:07:41- Morgan: "I was in academic French Immersion, and, uh, I ended up in general English. I skipped all the time. It took me five years just to graduate high school. Um, I tried home college, and I ended up dropping out and wasted, like, thousands of dollars, so it affected my school very negative. Um, I would lie, like my- my grandparents are a big part of my life and they were kind of naive, so I’d lie and say, “I’m doing this” or “I’m doing that” to get money. And then once I started into the prescription pills, I started stealing all the time and pawned everything I had, and I got caught for stealing and stuff, so… I lost all my- well, my good friends, I guess. Um. I don’t know, then it all turned into drug addicts, but I mean, they’ll rip you off, in two seconds. They’re not really your friends, so… even now, I have, like, now that I’m getting clean, I have, like, nobody right now, so… I just- I hate it. I hate it. I mean, you don’t take care of yourself anymore, and you can’t work. You don’t get along with your family. Like, it’s just bad and you’re so sick, like you can barely get out of bed in the morning. It’s awful. You owe everybody money and, like, I- it’s not nice." 00:09:03- Taylor: "I ended up going out with a guy, and, uh, he was a junkie, and I was hanging out at this fella’s house all the time, so I was watching him shoot up all the time, watching- we [incoherent], watch him go steal to get money and, wait, he’d go get his fix, and I’d just sit there, watch him do it, and be sober the whole time. I was telling him, I said, “I want to try it.” But, uh, you know, my boyfriend said that- that if I ever tried it that he’d break up with me because he couldn’t afford his own addiction let alone, like, let alone support me, right? So, anyways, he [another guy] said, “Oh well don’t worry about him [your boyfriend]. Once I get my welfare check at the end of the month, I’ll shoot you up.” So, anyways, I was quite nervous because I had never tried these. I’d never- I’d never eaten them, like, nothing. And… so, the end of the month came, and I was in school at this point. I was going all day. I, uh, finished school that day, and I went over to this guy’s house, and I was four- f- fifteen at the time, and he was… uh, 36 or 37, I guess. No, yeah, about that. And, anyways, I got there, and I went to the kitchen table [incoherent: once I found a roll of smoke?], and anyways, there’s a little pile of [incoherent] there. And he’s like, “Alright honey, are ya ready?” And I said, “Well, for what?” You know, if I acted dumb because I was so scared, and I mean, I wa- I was scared but I- I wanted to have this, like, ego and everything that, oh well I- I’m not, you know, trying to play it off but I was really petrified. So anyways, he, uh, he got- he bought a new bag of rigs that day, and he got both our shots done up and he done his and he said, “Okay, ya ready?” And I was like, well I don’t know, I’m like, “Maybe I should just try snorting them first” like I don’t know, and he said- he said- he’s like, “Holy shit, well I already have it all done up, and you know, you’re gonna make me waste one of these new one- new rigs,” not that it would have mattered anyways ‘cause he had a whole bag. Anyways but either way, like I said, naive and I just didn’t- I didn’t know what to believe because- and I was- I was scared of him, but at the same time I really like- I think that’s why I kept him so close to me, and I went to visit him every day because, like, I don’t know, strange just how, like, conniving people are. And he just thought, I don’t know, it seems- I feel really stupid for saying how good of a friend I thought he was, and it turns out, like, he was just trying to sucker me into his whole world so that, you know, get me addicted then- and it- he might not even have been truly meaning to do it, like it sh- like subconsciously, like it- it just happens. It’s just the way an addict’s mind works, so, like, you don’t even realize. So anyways, he’s like, after him kind of, you know, getting mad at me, I just first thing stuck out my arm and I said, “Go ahead,” and I turned my head and that’s- he shot me up for the first time then, and I was basically screwed from then on out. I’d done it three more times and then my mom ended up finding out and of course she freaked out. I mean, no wonder, 15-year-old daughter putting needles in her arm." 00:14:13- Sherril (Taylor’s Mother): "Um, the first time that I found out how involved she was was from one of her friends who said she was doing needles. Now, that just about blew me out of the water. Um, she was missing that day, and I found her and confronted her, and we- I just threw her right in the van immed- car immediately. We went to outpatients, actually. Um, I had her checked for everything because I said, like, to me, the whole thing was, you are going to be catching something, you know, we’ve got to get this fixed and it’s gonna be stopped and little did I know that things were a lot worse. But that was the first time we really knew how serious it was. She moved in with a friend’s father who was 20-some years older than her, and from what we found out, one of the summers they went through close to $40,000 worth of money in a couple of months. Um, his wife had shot herself in front of her child the previous year, and… it was all due to pills, so it was just an addiction scene, I guess is the way to describe it. But, uh, yeah, it’s been torturous. It’s been hell. I’d never wish it on my worst enemy, and I… I know I have tons and tons to learn yet, but what I do know scares me to death." 00:16:45- Sherril: "When you watch your child- before she left, the week she left, she jumped out a two-story window of her house- her dad’s house, and I found her down at the corner. She had on a pair of the scruffiest-looking pants I ever saw and an old hoodie lifted up. And she- that was the week we were going to Portage [drug addiction rehabilitation centre], and they had told us we had to detox her at home, so her- I took work off, her father came home, and we sat on her 24/7. No one could leave her. But she ducked to the bedroom. We had to take- [incoherent] we had to take all handles off the windows. We had to, like- she went to the bathroom, we had to stand outside the bathroom. It was a week of hell. We knew the end was coming, but it was a week of hell. But she jumped out. She got down to the corner, and she was hiking to get a pill because she was that sick. Her- her drug of choice was Dilaudid, so it was extreme withdrawals. She, um- her father never saw this before. I had seen some, but she’s standing there, and I stopped the car, said, “You gotta come home,” you know? And when you see your child stand on the side of the road, foaming at the mouth and begging you, just begging you, “Please just let me get one pill. I’ll be better.” It was the most… heartbreaking, most- I’ve- I couldn’t- I can’t even explain the feelings." Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innocence Lost: Stories of Youth Addiction on PEI Source A related resource from which the described resource is derived "Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/mxZ4XblKXFM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <div id="dublin-core-source" class="element"> <div class="element-text five columns offset-by-two"> <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/"></a> </div> </div> Campaign website: <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/">https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/</a> Creator An entity primarily responsible for making the resource Boys and Girls Club of Charlottetown Contributor An entity responsible for making contributions to the resource Lowell Productions Health PEI Date A point or period of time associated with an event in the lifecycle of the resource 2013-05-01 Rights Information about rights held in and over the resource Copyright © Boys & Girls Club of Charlottetown From BGCC Blog: "We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with." Video is available to the public on Youtube under the user Lowell Productions. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Description An account of the resource "This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder to speak about their views and how they had tried to help their children recover. "Certified Addictionologist" Dr. Denise Lea is also brought in to explain the extent of the opioid crisis in PEI and to clear common misconceptions people have about withdrawal. For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction. 100% White 100% Youth (<29) 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Break the Silence Documentary Mixture of Classes Mostly younger individuals No Intersections Prejudice/Stereotypes/In your head PWUD Are Part of the Community Sharing Personal Stories Societal Silence https://www.antistigma.info/files/original/b51e87b0c412957fdc00bb825b05f742.png 8d32356fdfa69e492cef57694a6ed2f4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 4:08 Location The location of the campaign Alberta Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource It is ok to ask for help Source A related resource from which the described resource is derived "It is ok to ask for help" Campaign YouTube video: <iframe width="560" height="315" src="https://www.youtube.com/embed/hDpOfb2NrFU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe> Description An account of the resource In April 2023, the City of Edmonton's YouTube channel released a brief video aimed at informing the public about the ongoing drug toxicity crisis within the local community. The video features an interview with Crystal, a mother who shares her story about her twenty-year-old son who had been working as an electrical apprentice until he tragically lost his life due to opioid use. Spurred to prevent others from suffering the same fate as her son, Crystal also speaks about her current efforts to raise awareness and combat the drug toxicity crisis in her community. Creator An entity primarily responsible for making the resource Alberta Alliance Who Educates and Advocates Responsibly (AAWEAR) City of Edmonton Date A point or period of time associated with an event in the lifecycle of the resource 2023-04-03 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial https://www.antistigma.info/files/original/d1e9c821f4e79398e5f20a84f9da3d4b.png 48ee29c78b935bd2f323be52a413d6fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Interactive Resource A resource requiring interaction from the user to be understood, executed, or experienced. Examples include forms on Web pages, applets, multimedia learning objects, chat services, or virtual reality environments. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Know More Creator An entity primarily responsible for making the resource Health Canada Source A related resource from which the described resource is derived Campaign Website: <a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">https://knowmoreopioids.ca/</a> Health Canada enlisted the help of experiential marketing agency Proof Experiences: <a href="https://www.proofexperiences.com/work/health-canada/" target="_blank" rel="noopener">https://www.proofexperiences.com/work/health-canada/</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-10 Language A language of the resource English French Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Description An account of the resource Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who use drugs, the tour also covered the following modules: <ul> <li>Opioids</li> <li>Fentanyl</li> <li>Signs of an opioid overdose <ul> <li>Overdose awareness and the overdose crisis in Canada</li> <li>Information about Canada's Good Samaritan Drug Overdose Act</li> </ul> </li> <li>Naloxone</li> </ul> Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module. Rights Information about rights held in and over the resource "<a href="https://knowmoreopioids.ca/" target="_blank" rel="noopener">Know More</a><a href="https://www.canada.ca/en/health-canada/services/video/end-stigma-campaign.html"></a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured 70-99% White 70-99% Youth (<29y) Addiction Does Not Discriminate Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Older Adults (60+) Includes potential users Mostly PWUD Mostly younger individuals Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/1784c7034ac5ba37497a07fa78858d66.jpg f6d2a7a81d35b11e9138b8e0de245e53 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Roy's Story: I am a son, friend, husband, brother, worker, father, uncle. I am a person that cares about people who use substances as a way to avoid what they are feeling. ... I’ve been out of prison since 1988 and working in the Harm Reduction Program at the AIDS Committee of Windsor since 1993. I was part of the first Outreach Team to go into houses where people were using drugs. By listening to how people are feeling, their stories, and where it has taken them. I want them to know that they are someone that people care about and not just a “Junkie”. When some of the people I knew stopped using drugs, I was proud of them. When some started using drugs again, I would encourage them by reminding them how well they did and offer my support. I have seen people using drugs run from things that have happened to them or do drugs to hide from feeling pain or sadness when someone they care about or love, dies. I won’t judge them or anyone else because I was in that same spot and I know how it feels. Harm Reduction is just not words to say. For me, it means that I care and want to help keep you safe. I’ve seen people over the years at their lowest turn their lives around and I have seen some that were on top hit their lowest. It’s hard to do the work I do. I care about the people I work with. With the support I get in recovery, I am able to keep doing this work. Stephanie Bertrand’s Story My ex-husband was one of the smartest people I had ever met. He was a foreman for a construction company and was diligent and hard-working. When we started dating, we were both in recovery from cocaine use and thought we could support each other. I soon learned that I was wrong when he began using again. I remained hopeful and supportive. After resuming substance use several times such as cocaine and occasional opiates, he became substance free and was doing well. One night, after celebrating with friends for his birthday, he came home with a serious arm injury. A trip to the hospital and surgery later, he was given a prescription for Percocet. The catalyst that would eventually end our relationship. When the Percocet ran out, he started buying pain pills off the street, graduated to OxyContin and then to any opioid he could get. He would get very angry and abusive while using. Everything of value that we owned was sold to feed the habit. Mindful of his underlying issues and struggles with self-worth, I tried to help connect him to care; he always managed to find a way out. His addiction affected my own recovery and I soon fell back into use. I struggled to navigate recovery for the both of us. I eventually couldn’t keep up; I got out of active use for the last time in 2016. I was then faced with one of the most difficult and painful choices of my life, either I had to lose the husband I loved or lose my children. Three years later, I am still in recovery. Unfortunately, my children are still missing their father and conversations are ongoing explaining that “daddy is sick and when he gets better he will call.” There is a hole in their hearts that can’t be filled. I felt like a failure for not being able to help him and for not being able to help my children. I was grieving for a long time. Every time I would feel like I had reached a good point and was through the grief, I would see him again and the cycle would start all over. Seeing him ridiculed has been especially difficult for me and my family. Addiction is the symptom of an underlying cause and I hope that we can be mindful of this and display some empathy and compassion before we pass judgments; please, remember that person who uses substances is someone’s father, mother, brother, sister, brother, or child. Label Me Person - Lived Experience - Stephanie Bertrand 00:00:08 Well, I got into addiction about 15 years ago. I had just become a wife and a mom, and I really had no idea what I was doing. And, so, I was constantly second guessing myself, and I- I- my self-esteem was shot at this point, and I had no idea what to do. I- I felt like I was failing as a mom, failing as a wife. 00:00:28 And so, I had gotten a job at a bar, and somebody had offered me something, and it made me feel ten feet tall and bulletproof. And, instantly, all these problems went away. And I was able to kinda like- I felt like I knew, I knew exactly what I was supposed to do. 00:00:43 Unfortunately, one led to more led to more led to more led to me not coming home, led to me not being the mom I wanted to be, not being the wife that I wanted to be. At this point, I had two k- I had had my second child, um, and everything just fell apart. I got so wrapped up in my addiction I lost my- my husband. I was a struggling single mom with two kids, and I met another person, and he was in recovery, too, and I thought it was going to be amazing, we’d understand each other, we’d be able to get through this together.  00:01:13 And about a couple months in, I- I broke. I- he was using, and I started using with him. And it led me right back down the same- same path, so I kept running into this cycle all the time over and over again. I would get clean for a couple of months, I would be doing good, and then I would fall back into addiction. 00:01:34 When I was laying on my couch and I was starting to get the withdrawals from the opiates and- and my son- my baby son at the time, he was only about a year and a half, two years old, and he’s trying, “Mummy come play with me, Mummy come play with me,” and I couldn’t even get off the couch. And then I thought about it. What happens if I don’t make it through this, and what if I- if I die on my couch? What if he’s sitting there and he’s going, “Mommy come play with me” and I’m not waking up? And that was pretty much the breaking point, because I didn’t want my kids to ever have to bury me. Not like that. 00:02:02 And so I went and I talked to a doctor and I- I got put on Suboxone, and I started to get my life back in order. He got put on the same program as me, and we were both on the same path, but I kept going and he didn’t. So, he ended up homeless. We haven’t seen him in probably about a year and a half now. Uh, he hasn’t talked to his kids, and every day I’m constantly having to hear, “I miss Dad, I miss Dad, where’s my dad? Have you seen my dad?” And those are questions I hate answering, because I don’t want to tell my kids something… bad about their father, but I also don’t want to tell them the truth about their father. So I spend a lot of time saying, you know, “Dad is sick,” and I think the worst question my daughter had ever asked me was, “Mom, if you were sick and you could get better, why can’t Dad get better?” And that was just a question I couldn’t answer. 00:02:52 So, about a year after I started into my recovery and I was on the Suboxone, that’s when I decided that I wanted to help people like that, I wanted to help the people that didn’t have a support system like I had, I- I wanted to help the people that didn’t have family, didn’t have friends, didn’t have people that- that actually cared about them. And I see a lot of that in the city now, so I’m hoping that, with this campaign and with everything that I’ve said today, that people will realize that, yes, there are people out there that understand what you’ve been through, and we understand why you’re there. 00:03:21 The AIDS Committee of Windsor is an amazing, amazing place. Um, I got into it when I was in my first year of recovery, and it helped m- helped me to get the communication skills to be able to talk to people in the first place. When I came out- into recovery, I- I couldn’t communicate what was going on with me, so going through some of the programming there in their peer engagement department, um, helped me to be able to communicate. Using their harm reduction department, I was able to get clean gear that I didn’t end up losing an arm or- or even worse, dying from some infection or something like that. And there’s always somebody willing to listen there. Whether it’s somebody in the harm reduction department or in peer engagement, there’s always somebody willing to listen and try and get you the right supports. 00:04:01 It doesn’t have to be like this. Your life doesn’t have to be like this. It doesn’t have to be unmanageable. There are ways to get help. Just keep asking. If something doesn’t work for you, try something else. Stephanie Ermatinger’s Story Boozhoo! Meaning “hello” in my indigenous language. My story starts with my birth on the beautiful island of Walpole. My childhood was full of family birthdays, trips, hunting, fishing and learning my culture. I was unaware of the abuse my mother suffered in residential schools so when I was nine years old I was sexually abused and didn’t know what to do. I bottled in this trauma due to fear of breaking up my family. In trying to hide my emotions, I turned to binge eating, drugs and alcohol at the age of 13. Throughout adolescence, I was raped at parties while unconscious. I staggered into my first relationship and stayed sober the nine months I carried my daughter. It wasn’t long after she was born that I was enduring abuse from my partner. I thought the abuse was better than being alone. At 21, I was introduced to methamphetamine, heroin, and other opioids. The drugs took away my habits of binge eating and dulled my shame and guilt. I felt so good, even knowing this was a false sense of happiness. Between ages 27-39 I was in and out of jail and recovery homes. While I was in a recovery home, my spirit name was given to me by a Northern shaman where I learned to love myself. Today, I am six months substance-free and belong to several community groups. My spirit name is Red Thunder Bird Woman for the blood and tears I experienced and for my ability to share my journey to help and support others. The Thunderbird Spirit was one of the first created and is the most protective spirits known in Indigenous culture. Having experienced cultural shame and abuse, I am now proud to be a recovering Indigenous woman. I now know that it’s okay to be happy, even when others are not. That “no” is a full sentence. And that we are never alone. Through trauma, addictions, and homelessness, I came out a SURVIVOR. “Bama pii”- (‘til we meet again) Label Me Person - A Moment of Lived Experience - Stephanie Ermatinger <table> <tbody> <tr> <td> Time Code </td> <td> Video </td> <td> Audio </td> </tr> <tr> <td> 00:00:01 </td> <td> Extreme close shot of the right side of Stephanie’s face. Stephanie wears black sunglasses. Camera pans right. </td> <td> The age of seven, I was molested or touched by somebody that I thought was a figurehead in my family. </td> </tr> <tr> <td> 00:00:10 </td> <td> Extreme close shot of Stephanie hugging her knee. </td> <td> [Someone who] I loved, I could trust. </td> </tr> <tr> <td> 00:00:13 </td> <td> Close shot of Stephanie’s knees and sneakers while she sits on wooden stairs. Camera tilts down. </td> <td> I started to notice myself getting more and more distant from the class, </td> </tr> <tr> <td> 00:00:17 </td> <td> Stephanie walks away from the camera next to a graffitied wall. </td> <td> uhh, not being able to talk to anybody. </td> </tr> <tr> <td> 00:00:20 </td> <td> Stephanie runs her right hand along the graffitied wall while walking. </td> <td> So at fourteen, I was introduced to alcohol at a friend’s house </td> </tr> <tr> <td> 00:00:24 </td> <td> Extreme close shot over Stephanie’s shoulder. The cameraperson walks slightly faster than Stephanie. </td> <td> so when I took this alcohol it gave me a sensation and a warm feeling that  </td> </tr> <tr> <td> 00:00:29 </td> <td> Extreme close shot. Stephanie removes her sunglasses. In slow motion, the camera pans left as she blinks. </td> <td> I was able to be myself. By the time I was 21, I tried my first needle. </td> </tr> <tr> <td> 00:00:36 </td> <td> Close shot of an orange needle cap on the pavement by Stephanie’s feet. Camera pans right. </td> <td> I… instantly became addicted to it. </td> </tr> <tr> <td> 00:00:40 </td> <td> Close shot of Stephanie. Camera remains still. </td> <td> It wasn’t till my first recovery home, which was, uh, in New Credit, Ontario, I started to get the trauma out, </td> </tr> <tr> <td> 00:00:48 </td> <td> Extreme close shot of Stephanie holding an ovular smudge bowl in her left hand and waves at the smoke with a smudging feather in her right hand. </td> <td> like, unlayering that onion, peeling the onion away, talking about what happened to me. </td> </tr> <tr> <td> 00:00:53 </td> <td> Fades to black. </td> <td></td> </tr> </tbody> </table> Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Label Me Person Creator An entity primarily responsible for making the resource Pozitive Pathways Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Date A point or period of time associated with an event in the lifecycle of the resource 2019-09-25 Source A related resource from which the described resource is derived Campaign Homepage: <a href="https://www.labelmeperson.com/" target="_blank" rel="noopener">https://www.labelmeperson.com/</a> Stories: <a href="https://www.labelmeperson.com/resources/#4" target="_blank" rel="noopener">https://www.labelmeperson.com/resources/#4</a> Media: <a href="https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/new-campaign-fights-the-stigma-of-opioid-addiction-in-windsor</a> <a href="https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall" target="_blank" rel="noopener">https://windsorstar.com/news/local-news/label-me-person-campaign-makes-second-stop-at-devonshire-mall</a> "Label Me Person Campaign" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLtBqSOwROti4LTyb3TLEeMeIwMacJLtiz" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> The playlist includes videos on "the opioid crisis/a view from the frontlines" and "moments of lived experience". Label Me Person Podcast: <a href="https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL" target="_blank" rel="noopener">https://www.audible.com/pd/Label-Me-Person-Podcast/B08K57VFWL</a> Description An account of the resource When it launched in 2019, the Label Me Person campaign was meant to be a city-wide "travelling community display"; over the course of a year, its home base relocated to different organizations in Windsor. The pop-up started at Windsor Regional Hospital's Ouellette Campus and made its way to Devonshire Mall and the University of Windsor before the pandemic hit. Since then, the campaign has shifted online and widened in scope. What began as a physical display of "six personal narratives from people who are recovering, or have recovered, from an opioid addiction" in Windsor, is now a website with videos, podcast episodes, and virtual workshops and webinars. The website aims to: <ol> <li>"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;</li> <li>"frame the community response"; and</li> <li>answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.</li> </ol> Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways". Audience A class of entity for whom the resource is intended or useful. General Public Format The file format, physical medium, or dimensions of the resource Social Marketing 100% Working Class 6 to 10 PWLLE 6 to 10 total individuals featured Affront to Human Rights Age Mixture Change Language Includes Indigenous individuals Includes Older Adults (60+) Other Identities Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/997e620e30018b0f633c682b79beefac.png e59554f229c27ce94bd62ed17d9c33d6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Location The location of the campaign Saskatchewan Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 0:15 Transcription Any written text transcribed from a sound Addictions Crisis Video: <table> <tbody> <tr> <td> Time Code </td> <td> Speaker </td> <td> Audio </td> <td> </td> </tr> <tr> <td> 00:00:00 </td> <td> Megan </td> <td> My name is Megan, I’m 25 years old, and I’ve overdosed three times. </td> <td></td> </tr> <tr> <td> 00:01:47 </td> <td> Megan </td> <td> I grew up in a- in a really good- a really good family. We were always close. </td> <td></td> </tr> <tr> <td> 00:01:54 </td> <td> Sherry (Megan’s Mother) </td> <td> Megan was the… perfect child. [laughs] Really good friends, loved sports, she was every parent’s dream, I’m sure, every parent’s. </td> <td></td> </tr> <tr> <td> 00:02:05 </td> <td> Megan </td> <td> When I got into the drugs, there was just no stopping. </td> <td></td> </tr> <tr> <td> 00:02:35 </td> <td> Megan </td> <td> It can control you. It controlled me. The last thing, basically, that I remember is I was standing in the kitchen. I took the one pill, and I took the other pill, then when they collided in my system, it basically tranquilized me. </td> <td></td> </tr> </tbody> </table> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Making the Difference: On the frontlines of the addiction and opioid crisis in Saskatchewan Source A related resource from which the described resource is derived "Addictions" YouTube playlist page: <a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP">https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP</a> "Addictions" YouTube video playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "Canadian Addictions Crisis" YouTube playlist page: <a href="https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv">https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv</a> Campaign site (defunct): <a href="https://makingthedifference.ca/addiction-and-crisis" target="_blank" rel="noopener">https://makingthedifference.ca/addiction-and-crisis</a> Description An account of the resource A short documentary that was later cut and used as pre-roll advertisements that played on social media and at hospitals, this Saskatchewan-based campaign aimed to raise awareness about the ongoing drug addictions crisis, highlighting that Saskatchewan had higher rates of overdose than any other province. Each clip has a grim, urgent tone and features insight from service providers and parents, complemented by quick statistics on addiction across Canada. In every video's closing, an invitation is extended to viewers to visit the (now defunct) campaign webpage to learn more about the addictions crisis. (Note: the linked YouTube playlists had been renamed.) Two YouTube playlists are linked in this entry:  the  Addictions playlist and the Canadian Addictions Crisis playlist. The Addictions playlist includes both longer-form clips from the documentary and short pre-roll clips, whereas the Canadian Addictions Crisis playlist includes only the latter. Creator An entity primarily responsible for making the resource Saskatchewan Union of Nurses (SUN) Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-01 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 11 or more PWLLE 11 or more total individuals featured 70-99% White Addiction Does Not Discriminate Barrier to Action Barrier to Treatment Documentary Includes Indigenous individuals Mixture of Classes Mostly Younger Adults (30-45y) Mostly younger individuals No Intersections Other Identities Prejudice/Stereotypes/In your head Recovery Is Possible Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/0d79a71825aa035187be4efa01a82de0.jpg 5db3df85b56967adeb72908396c3f2db Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "Making the Difference: Small Town Anywhere' 0:09:55 "Delaney-Registered Nurse-Small Town Anywhere" 0:00:29 Location The location of the campaign Saskatchewan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Making the Difference: Small Town Anywhere Source A related resource from which the described resource is derived "Making the Difference: Small Town Anywhere" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/BPYtHcDwOXk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/FLEg9PwGsPA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Description An account of the resource "Making the Difference: Small Town Anywhere" is a short documentary that features a number of professionals in rural Camsack, Saskatechewan, discussing their need for service providers and accessible resources to combat the worsening opioid crisis. Specifically, a doctor and several nurses are interviewed, describing Camsack's need for harm-reduction treatments, detox centres, and after-care services for rehabilitation patients. Additionally, a student services teacher speaks about her experience seeing many kids succumb to trauma and addiction. In order for early intervention, she exclaims that mental health nurses and psychiatric nurses are needed in schools on a semi-regular basis. "Delaney – Registered Nurse – Small Town Anywhere" briefly features a nurse, emphasising that anyone can fall susceptible to addiction and that more resources are needed to provide better outcomes for clients. Presumably, this was a scene that was cut from the original "Making the Difference: Small Town Anywhere" documentary. Creator An entity primarily responsible for making the resource Saskatchewan Union of Nurses (SUN) Date A point or period of time associated with an event in the lifecycle of the resource "Making the Difference: Small Town Anywhere" 2020-06-16 "Delaney-Registered Nurse-Small Town Anywhere" 2020-06-16 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 11 or more total individuals featured 6 to 10 PWLLE 70-99% Men 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Age Mixture Barrier to Action Barrier to Treatment Break the Silence Documentary Education Mental Illness Mostly younger individuals Recovery Is Possible Societal Silence https://www.antistigma.info/files/original/a433480a234c224085c64535a8ac5c81.png e79467d08307a0e751cbee16c6f27deb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 30 seconds Location The location of the campaign Quebec Transcription Any written text transcribed from a sound Video 2: "Les abus du marché noir ou ceux consommés sans ordonnance tuent des gens comme lui. Oui, il tue aussi des gens comme lui et d'autres. Translation: Black market or over-the-counter abuse kills people like him. Yes, it also kills people like him and others. (HappyScribe) Video 2: Open scene at a funeral with a poster image of the deceased male. Female narrator closes his coffin and says “we don’t need that” she takes down his memorial photo from an easel and says “not this either” and then takes down a sign bearing his name and a wreath and says “take this down”, then walks out of the funeral home and says to a group of men standing in black next to a hearse “you (pl) can take your journey, sirs” (good day gentleman), then “put away the black” as she puts away funeral clothes back in the closet, then says “no tears” to the bereaved mother/daughter of the OD victim as she takes away their Kleenex and then turns to camera and explains, “because there will be no death”. Video continues on to show the man being revived after a friend administers naloxone instead of dying and the narrator says, "Naloxne, Voila" followed by the campaign's tag line "we can all do our part to save lives" (all in french and based on an approximate transcription/translation as original video no longer publicly accessible) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource On peut tous agir pour sauver des vies. (We can all do our part to save lives.) Creator An entity primarily responsible for making the resource Ministry of Health and Social Services, Government of Quebec Source A related resource from which the described resource is derived Campaign YouTube video (no longer accessible): <a href="https://youtu.be/MGCJRsPNxME">https://youtu.be/MGCJRsPNxME</a> Facebook post with campaign video: <a href="https://www.facebook.com/watch/?v=345534662837428">https://www.facebook.com/watch/?v=345534662837428</a> Campaign poster 1: <a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf">https://publications.msss.gouv.qc.ca/msss/fichiers/2018/18-002-13F.pdf</a> Campaign poster 2: <a href="https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf">https://publications.msss.gouv.qc.ca/msss/fichiers/2019/19-002-13F.pdf</a> Campaign poster 3:  <a href="https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3">https://www.facebook.com/CISSSOUTAOUAIS/photos/a.1771256723187626/2904727909840496/?type=3</a> Campaign-related webpage: <a href="https://quebec.ca/opioides">Quebec.ca/opioides</a> Official press release (March 4, 2019): <a href="https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/">https://www.msss.gouv.qc.ca/ministere/salle-de-presse/communique-1758/  </a>Popular press description of campaign: <a href="https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation">https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation</a> Description An account of the resource Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the tagline, "On peut tous agir pour sauver des vies" (We can all do our part to save lives). One 30-second video was released on YouTube, depicting a female narrator who "reverses" a somber funeral for an overdose victim and explains that there is "no need for death", mirroring the consequences that the audience could have if they reached out to help those at risk in the opioid crisis. This video emphasizes how there could have been "no need" for the funeral of a middle-aged, middle-class appearing male if his friend had been there to adminster Naloxone to save his life when he overdosed. Another 30-second video (still available on Facebook) uses a darker and more urgent tone. This video starts off with an eerie pan through a deserted and run-down building before turning a corner to focus on a young man who appears to have died of an opioid overdose. The voiceover suggests that abuse of drugs from the "black market" or "without a prescription" kills "people like him" (suggesting street-based users) but then the camera makes a left turn and zooms in through a torn hole in the wall to focus on the same middle-aged, middle-class appearing man as in the other video, apparently overdosed and dead on a living room couch. The voiceover continues, "it also kills people like him and others", playing on the 'shock' of a non-stereotypical drug user dying of an opioid overdose alone and at home. The video concludes with the message that one overdose death occurs per day in Quebec.   In addition to the videos, three posters were released: two were released at launch (posters 1 and 2) and another poster was released in 2021 (poster 3). In poster 1, a dark backdrop is paired with an opioid pill that has a morphed, anguished face on one side, described as "la face cachée des opoïdes" (the hidden face of opioids). Below this pill, the poster contains text explaining that (1) prescription opioids are effective pain relievers but should be used with caution and (2) black market opioids are responsible for one death per day in Quebec. Alternately, posters 2 and 3 feature a single naloxone nasal spray in front of a brightly coloured background, with text that emphasises that we can reverse overdoses by using naloxone, and explaining what naloxone is and where to find it.  A government webpage was also included on all campaign materials, hosting information on the following opioid-related topics: <ul> <li>Description of opioids and consumption patterns</li> <li>Risks of prescribed opioids and how to limit them</li> <li>Risks of black market opioids and how to limit them</li> <li>General precautions when using drugs</li> <li>How to identify an opioid overdose</li> <li>Opioid addiction and treatment</li> <li>Additional resources</li> </ul> Date A point or period of time associated with an event in the lifecycle of the resource 2019-03-01 Language A language of the resource French Type The nature or genre of the resource Dramatized Story Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 100% White 2 to 5 PWLLE 6 to 10 total individuals featured Addiction Does Not Discriminate Increases Overdose Risk Mixture of Classes Mostly friends/family Mostly Middle-Aged (45-60) No Intersections Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/c463c489f531f410058605c4b1f80aa7.png 6db48fe09e10813ca128f703369c209a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Saskatchewan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Opioid Overdoses: What you need to know Source A related resource from which the described resource is derived Related Website (featured on campaign posters): <a href="https://www.saskatchewan.ca/opioids#utm_campaign=q2_2015&utm_medium=short&utm_source=%2Fopioids">https://www.saskatchewan.ca/opioids</a> Description An account of the resource Campaign posters and ads pushed traffic to the website above which also includes an updated version of the campaign poster that differs slightly from the file above (the initial version of the poster launched in 2020). Slight differences include: <ul> <li>Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"</li> <li>Adjustments in harm reduction tips language</li> <li>Inclusion of National Overdose Response System (NORS) phone numeber in newer version</li> <li>Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image</li> </ul> (i) Campaign goals- To reduce opioid-related deaths in Saskatchewan, promote treatment services (including the take home naloxone kit program and addictions services), build awareness of the Good Samaritan Act, and reduce stigma. (ii) Target audiences- Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers. (iii) Mediums – Resto-bar posters, Facebook and Instagram video ads, YouTube video ads, Google ads, and cinema ads. Opioid information as well as campaign poster can be viewed here: www.saskatchewan.ca/opioids Creator An entity primarily responsible for making the resource Government of Saskatchewan: Department of Health Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Date A point or period of time associated with an event in the lifecycle of the resource 2019-03-01 Rights Information about rights held in and over the resource None available. 2 to 5 PWLLE 2 to 5 total individuals featured 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Includes Indigenous individuals Includes Older Adults (60+) Increases Overdose Risk Mixture of Classes Mostly PWUD No Intersections Prejudice/Stereotypes/In your head