1 10 31 https://www.antistigma.info/files/original/0fbdb87d7b4760b68add80496d91545b.pdf e44594ad6e0c7786b68cffbec5d33153 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound This is an abridged transcript from the <a href="https://youtu.be/8LFMXPHrtE8" target="_blank" rel="noopener">Reducing Stigma</a> video. Tracey Morrison, President of Western Aboriginal Harm Reduction Services I would say I have these whammies against me, right? Like being a drug user and alcoholic, um… I live in the Downtown Eastside, I’m Aboriginal, I’m a woman, I’m a welfare bum, you know? And I don’t think of those as negatives. I think of them as- they’re what strengthen me. When I meet people, people don’t know- a lot of people don’t know that about me. And I’m like, “Well did you know these things about me?” And they’re like, “No…” And I’m like, “Wow.” I said, “See? That’s dropping stigma.” So many people are like, “Why do you tell people everything about your life?” I said, “Because I want people to know that we’re not bad people. We’re good people.” You know? We have families. I’m somebody’s sister. I’m somebody’s auntie. You know? It’s those kind of questions, those things, you know, everybody is here for a reason. The Creator put us here. Director Name (or names) of the person who produced the video <a href="https://www.asiayoungman.com/" target="_blank" rel="noopener">Asia Youngman</a>, "an award-winning Indigenous director and screenwriter" Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Taking Care of Each Other": Indigenous Harm Reduction Video Series Subject The topic of the resource Harm Reduction Creator An entity primarily responsible for making the resource First Nations Health Authority Vancouver Coastal Health Source A related resource from which the described resource is derived YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Accompanying PDF Teaching Guide for this video series:  <a href="https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf">https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-06-27 Rights Information about rights held in and over the resource "<a href="https://youtube.com/playlist?list=PLDKOxTJMuk__d-sfu6VcralfrIxZy4Fkj" target="_blank" rel="noopener">'Taking Care of Each Other': Indigenous Harm Reduction Video Series</a>" by <a href="https://www.fnha.ca/" target="_blank" rel="noopener">FNHA</a> and <a href="http://www.vch.ca/" target="_blank" rel="noopener">VCH</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">CC-BY-NC</a>. Description An account of the resource A collaboration between First Nations Health Authority and Vancouver Coastal Health, this campaign is a four-part video series covering the following topics: <ol> <li>Harm Reduction</li> <li>Indigenizing Harm Reduction</li> <li>Resisting (Reducing) Stigma</li> <li>Hopes for the Future</li> </ol> Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization. Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Education Includes Indigenous individuals Mixture of Classes Morally Wrong Mostly Middle-Aged (45-60) Mostly professionals Other Identities PWUD Are Human Beings Structural/Historical/Political https://www.antistigma.info/files/original/bed4fa899201faaabd163892b90c53fd.png c0b55c4447cc1db6a4d656ad01c42649 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Rob Zawistowski Producer Name (or names) of the person who produced the video Matt Huot Lorna Thomas Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 8:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Hope: Substance Use in the Trades Source A related resource from which the described resource is derived "Building Hope: Substance Use in the Trades" YouTube video: <iframe width="560" height="315" src="https://www.youtube.com/embed/0BFiCM1Qlmk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Related links: <a href="http://www.canada.ca/easetheburden" target="_blank" rel="noopener">http://www.canada.ca/easetheburden</a> <a href="http://www.linktr.ee/meninthetrades" target="_blank" rel="noopener">http://www.linktr.ee/meninthetrades</a> Description An account of the resource Presented by the Tides of Change South Surrey Overdose Prevention and Response Community Action Team, this campaign consists of an eight-minute video that shines a light on the disproportionate impact of the opioid overdose crisis and toxic drug supply on people in the trades. Thus, four men from the construction industry and trades were invited to share their personal experiences with substance use and their insights on how to stay safe in the face of a poisoned drug supply. In addition, four 1-minute spotlight clips have also been produced for each of the featured men to share on social media. At the end of the video, viewers are invited to visit two weblinks to learn more about the opioid overdose crisis in the trades (see related links above). Creator An entity primarily responsible for making the resource The Tides of Change South Surrey White Rock Overdose Prevention and Response Community Action Team in British Columbia Contributor An entity responsible for making contributions to the resource Health Canada City of White Rock Community Action Initiative (CAI) Date A point or period of time associated with an event in the lifecycle of the resource 2022-07-27 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Barrier to Treatment Break the Silence Increases Overdose Risk Men-focused Prejudice/Stereotypes/In your head Recovery Is Possible Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/e5b50a6f8698906ff572ca48eda3188e.jpg 077e5a5f2971ab5a944c53f324958729 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "People Who Use Substances and Employment" 0:03:05 "Peer Workers - Interactions with Other Professionals" 0:02:12 "People Who Use Drugs and Primary Care" 0:02:39 "Hierarchies of Perceived Acceptable Substances and Modes of Ingestion" 0:03:28 "Inequity Faced by Peers/Experiential Workers in the Workplace" 0:02:35 Location The location of the campaign British Columbia Transcription Any written text transcribed from a sound Hierarchies of Perceived Acceptable Substances and Modes of Ingestion: <table> <tbody> <tr> <td> Time Code </td> <td> Speaker </td> <td>      Audio </td> <td> Video </td> </tr> <tr> <td> 00:00:11 </td> <td></td> <td></td> <td> Extreme close up of Amber in bed, eyes open and holding back tears. She quietly pulls back the covers and gets out of bed, revealing the back of a man next to her in the bed. He is not wearing a shirt. The man rolls over slightly. We find out this man is Amber’s father. </td> </tr> <tr> <td> 00:00:37 </td> <td> Dad </td> <td> Where are you going? </td> <td></td> </tr> <tr> <td> 00:00:40 </td> <td> Amber </td> <td> I’m just going to the bathroom, Dad. </td> <td> The camera remains on the dad in bed. We do not see Amber when she replies. </td> </tr> <tr> <td> 00:00:46 </td> <td></td> <td></td> <td> Amber stands in front of the bathroom mirror. She quickly stuffs her things into a backpack and zips it closed. She puts on a hoodie then slings the backpack over her shoulder. She exits the bathroom. </td> </tr> <tr> <td> 00:01:13 </td> <td></td> <td></td> <td> Extreme close up of Amber looking to her right. </td> </tr> <tr> <td> 00:01:16 </td> <td></td> <td></td> <td> We see who Amber is looking at: her mother in a robe sitting on the couch and holding a mug. Amber walks away, while her mother continues to look in her direction. </td> </tr> </tbody> </table> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Compassionate Action: An Anti-Stigma Campaign Source A related resource from which the described resource is derived "Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLmL6X34X2U1tvIw8E2iKmPBaHT-IkBowR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign webpage: <a href="https://towardtheheart.com/peer2peer-project" target="_blank" rel="noopener">https://towardtheheart.com/peer2peer-project</a> (scroll to the bottom of the page for anti-stigma campaign description) Description An account of the resource A series of dramatizations, focusing on the importance of showing compassion to people with lived or living experience of susbtance use. Of note, many of the actors in the videos were people with lived and living experience (PWLLEs). These videos shine a light on personal experiences of PWLLEs and frontline service providers as they were stigmatized by their peers, employers, and other primary care providers. Other issues described include how different drugs have varying degrees of social acceptability/stigmatization and how stigma can produce inequities in treatment between different workers in the same work places (e.g. harm reduction sites). Creator An entity primarily responsible for making the resource Peer2Peer (BCCDC/Toward The Heart) Date A point or period of time associated with an event in the lifecycle of the resource "Compassionate Action: An Anti-Stigma Campaign" videos: 2020-08-13 Language A language of the resource English Type The nature or genre of the resource Dramatized Story Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional 11 or more PWLLE 11 or more total individuals featured 70-99% White Age Mixture Classism Dehumanization Includes Black individuals Includes Older Adults (60+) Includes stigmatizers Mixture of Classes Morally Wrong PWUD Are Valuable Sharing Personal Stories Structural/Historical/Political https://www.antistigma.info/files/original/6ceaf68ad1846e5d83ee0ebd0ae6f1ae.jpg 8f605b12a9e6dedbc0ade65142e3459c https://www.antistigma.info/files/original/e181bf7d2b3e23ec465b23e884f1bd8f.jpg 43cf9920dd5b3bd950dc518a1a0115cf https://www.antistigma.info/files/original/9c16bb7c0d06a3e415d942f777d4adf1.jpg fc5ff2d09c207c52c1439356e05b0d2e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Courageous Conversations Subject The topic of the resource Overdose Crisis Description An account of the resource A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic audiences. Captus Advertising, however, concluded that the campaign could not be adapted because of cultural incongruence, so it developed a new but related campaign to resonate with the collectivist and family-oriented cultural values of Asian audiences. The campaign stressed the importance of listening as "one of the best ways to help [those who struggle with drug use]" (see image). This campaign had two phases consisting of print, digital, and radio ads. Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Source A related resource from which the described resource is derived Link to Campaign Case Study by Captus Advertising: <a href="https://www.captusad.com/2020/06/16/overdose-campaign-case-study/" target="_blank" rel="noopener">https://www.captusad.com/2020/06/16/overdose-campaign-case-study/</a> Link to Campaign Materials: <a href="https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC" target="_blank" rel="noopener">https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-09 Contributor An entity responsible for making contributions to the resource Captus Advertising Art Director, <a href="https://www.captusad.com/jacky-phua/" target="_blank" rel="noopener">Jacky Phua</a> Language A language of the resource Punjabi Chinese Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. Family/Friends of PWUD 100% Middle & Upper class 11 or more total individuals featured 2 to 5 PWLLE Addiction Does Not Discriminate Age Mixture Break the Silence Education Includes Asian/Middle-Eastern individuals Includes potential users Includes supporters Mostly younger individuals Stock Photography https://www.antistigma.info/files/original/51065b656ab66376bd0f6b7b2b761859.png a51264fae21bdf033f88e61373a7d353 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ease the Burden Source A related resource from which the described resource is derived Campaign webpage: <a href="https://Canada.ca/easetheburden" target="_blank" rel="noopener">https://www.Canada.ca/easetheburden</a> Example Campaign Facebook post: <a href="https://www.facebook.com/photo/?fbid=400920468745388&set=a.254790070025096" target="_blank" rel="noopener">https://www.facebook.com/photo/?fbid=400920468745388&set=a.254790070025096</a> Example Campaign Twitter post: <blockquote class="twitter-tweet"> Men in trades are more impacted by substance use and addiction than others. Let’s <a href="https://twitter.com/hashtag/EndStigma?src=hash&ref_src=twsrc%5Etfw">#EndStigma</a> and ensure <a href="https://twitter.com/hashtag/MenInTrades?src=hash&ref_src=twsrc%5Etfw">#MenInTrades</a> feel safe and supported to reach out for help if they are struggling: <a href="https://t.co/h46gfQl286">https://t.co/h46gfQl286</a> <a href="https://twitter.com/hashtag/MensHealthWeek?src=hash&ref_src=twsrc%5Etfw">#MensHealthWeek</a> <a href="https://t.co/qwVebRMuFJ">pic.twitter.com/qwVebRMuFJ</a> — Health Canada and PHAC (@GovCanHealth) <a href="https://twitter.com/GovCanHealth/status/1538220152109649922?ref_src=twsrc%5Etfw">June 18, 2022</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> Related campaign news article: <a href="https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades" target="_blank" rel="noopener">https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades</a> Related campaign toolkit: <a href="https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit" target="_blank" rel="noopener">https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit</a> Promotional Twitter post for toolkit: <blockquote class="twitter-tweet"> Work in a trade? CCSA and <a href="https://twitter.com/GovCanHealth?ref_src=twsrc%5Etfw">@GovCanHealth</a> have resources to help employers and workers in reduce risks related to substances and substance use disorder. Learn more: <a href="https://t.co/MRlYkBbB8C">https://t.co/MRlYkBbB8C</a> <a href="https://t.co/tjEwrxV0r6">pic.twitter.com/tjEwrxV0r6</a> — CCSA (@CCSACanada) <a href="https://twitter.com/CCSACanada/status/1425083266604879877?ref_src=twsrc%5Etfw">August 10, 2021</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> "Getting help for addiction takes strength" Campaign YouTube video:<iframe width="560" height="315" src="https://www.youtube.com/embed/eWxJD-vVmbc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Description An account of the resource Coinciding with #MensHealthWeek in June 2021, Health Canada had created a social media campaign dedicated to to reducing stigma and raising awareness around the opioid epidemic within the trades. Within these campaign social media posts, users were invited to visit the campaign's webpage to learn more and find resources, featuring the following sections: <ul> <li>Men in trades and substance use</li> <li>Find help with substance use</li> <li>Learn about the harms of stigma</li> <li>Know the risks of opioids and how to save a life</li> <li>Chronic pain and substance use</li> </ul> Two months later, a related resource toolkit for dealing with substance use issues in the workplace titled, "Substance Use and the Workplace: Supporting Employers and Employees in the Trades", was released by the Canadian Centre on Substance Use and Addiction (CCSA). Constructed with the help of Health Canada and the Canadian Centre for Occupational Health and Safety, this toolkit contains information on several topics, including: <ul> <li>Explaining stigma</li> <li>Problems with orgnaizational cultures and workplace risk factors</li> <li>Education resources</li> <li>Addressing substance use in the workpalce</li> <li>Policy and procedure guidance</li> <li>Employee resources (including getting help)</li> <li>Lists of related sources or organizations</li> </ul> Finally, a 30-second live-action video ad was released in September 2022 to raise awareness around the stigma of substance use and how it can be a barrier to recovery for men in the trades. Following a construction worker as he lofts around a cinderblock home (representing the stigma of his substance use), the narrator comments that his wife tries to take it away for him but he refuses, drawing parallels to how stigma can be a heavy burden and can create difficulty in asking for help for one's personal issues with addiction. Nonetheless, the narrator emphasises that individuals like him can get better with support, and that it takes strength to reach out for help (countering the idea that "needing help" is a sign of weakness). Creator An entity primarily responsible for making the resource Health Canada Contributor An entity responsible for making contributions to the resource Canadian Centre for Occupational Health and Safety Canadian Centre on Substance Use and Addiction (CCSA) Date A point or period of time associated with an event in the lifecycle of the resource 2021-06-01 Language A language of the resource English Type The nature or genre of the resource Education Only Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Addiction Does Not Discriminate Barrier to MAT Barrier to Naloxone Barrier to Treatment Break the Silence Education Increases Overdose Risk Prejudice/Stereotypes/In your head Shift Attributions Societal Silence https://www.antistigma.info/files/original/06ff1f0294ec0eaf1c7ca3ac891f9046.pdf bc34a2d86a4d4c85ed13ffe40b422136 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Voice 1: (female 30-39) "I never thought drugs would impact someone close to me…" [A woman sits on a couch, next to a basket of laundry. She holds a hardhat.] Voice 2: (male 50-60) "That people would judge and make her feel invisible…" [A man and a woman stand in a kitchen, not looking at each other.] Voice 3: (male young 20s) "That he'd be ashamed to talk about his opioid use." [A young basketball player sits on a bench in a locker room.] Voice 1: (female 30-39) "He felt like he couldn't ask for help, even though he was my husband." [The woman on the couch stares out the window.] Voice 4: (female 50-60) "Our daughter." [In the kitchen, close-up of a photo of a young woman on the fridge.] Voice 3: (male young 20s) "My best friend…" [The basketball player looks into the camera.] Narrator: "Canadians are dying of overdoses every day. Stigma is making it harder for people to get help. Addiction is a treatable medical condition - not a choice." [Wearing protective masks, a man sits on a bench in a hallway, his head bowed, rubbing his hands together anxiously. A health care professional comes out of an office and greets him. She joins him on the bench.] Narrator: "Help end the stigma." [Words on the screen: Get the facts at Canada.ca/Opioids] Narrator: "A message from the Government of Canada." ["Canada" wordmark] Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource End Stigma (Health Canada) Creator An entity primarily responsible for making the resource Health Canada Source A related resource from which the described resource is derived <iframe width="560" height="315" src="https://www.youtube.com/embed/inDI06DXVjg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> 'Stigma' landing page: <a href="https://www.canada.ca/en/health-canada/services/opioids/stigma.html" target="_blank" rel="noopener">https://www.canada.ca/en/health-canada/services/opioids/stigma.html</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-06-21 Relation A related resource In February 2021, Health Canada uploaded a video entitled "End the stigma" (linked here) that appears to be a continuation of this 2019 campaign (a second rollout), as it features the same stock footage actors. This ad was likely more widely distributed. Language A language of the resource English Type The nature or genre of the resource Images and Messages Dramatized Story Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Description An account of the resource By emphasizing their relationships, friends and family (actors) of overdose decedents convey the message, "I never thought drugs would impact someone close to me" (their daughter, husband, friend). As they grieve the loss of this person, they reflect on the stigma and shame associated with substance use. In the first rollout of this campaign, Health Canada produced 4 posters with the concluding tagline, "This story could be yours." Rights Information about rights held in and over the resource "<a href="https://www.canada.ca/en/health-canada/services/video/end-stigma-campaign.html">End Stigma</a>" by <a href="https://www.canada.ca/en/services/health.html" target="_blank" rel="noopener">Health Canada</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 100% White 100% Women 100% Youth (<29) 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to Treatment Features person with disability Mostly friends/family Mostly younger individuals Prejudice/Stereotypes/In your head Stock Photography https://www.antistigma.info/files/original/7955a746c03c61221e3124bd70472a54.png dd8056bb56df8911907c6638237c1dcb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Text Any textual data included in the document Shane's Story: Click <a href="https://news.interiorhealth.ca/news/end-the-stigma-shanes-story/">here</a> to read Shane's full story. "Having experienced both substance use issues and homelessness, they know about shame and blame firsthand. 'Every homeless or drug addicted person I know has been impacted by stigma. If you carry a back-pack, you’re not allowed to use a washroom, even in a business where you eat every day,' Shane says. 'Stigma is everywhere. We need to get rid of it, for everyone. Not just for the homeless or addicted but as a race.' He pauses. 'Whoa I’m getting deep now, holy cow.' He laughs to lighten the mood, but his words are true. It was the impact of stigma that spurred Shane to begin advocating for marginalized people in their community. He is a co-founder of VEPAD – Vernon Entrenched People Against Discrimination – a support group of sorts, that is active in harm reduction efforts, community clean-ups, and education. 'Don’t paint everybody with the same brush and don’t be so quick to judge. It can happen to anyone. I’m proof of that,' Shane says. 'I come from an upper middle class family. I was always a confident person until 10 years ago.' Rachel's Story:  00:04 I had a low self-esteem. I felt crappy. I wouldn’t feel that I was worthy. I… wasn’t good enough for myself, or I’m not good enough for my spouse or not good enough to be a sister, a daughter, or a mother. It was hard… And then to be with, um, strangers. I mean, ‘oh she’s a- she’s a druggie. She does drugs. She’s not gonna, um, do with anything [sic] with her life.’ But I mean, I am. I’m… I’m doing more with my life now than- 00:46 I’m wanting to get off the drugs and better myself. And then after my… mom passed away, I wasn’t doing drugs at the time. I quit. So I’m happy that my mom got to see that I was trying to… better myself and better my life. 01:13 All of us, we are all equal. We all have our own paths to walk. We’re not rude, we’re not mean. We- we want just the same as you, to live life and be happy. 'I’d never used drugs in my life. I didn’t drink much. All of a sudden one night I had a line of cocaine put in front of me, and I fell in love with it right then and there. I couldn’t get enough of it. I lost everything to it.' The stigma surrounding homelessness and substance use weighs on you, Shane says, until you are looking down all the time and it feels like nobody cares about you." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource End Stigma (Interior Health) Creator An entity primarily responsible for making the resource Interior Health Source A related resource from which the described resource is derived Interior Health's "Stigma and Substance Use" Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLws0NwJdLuYQrZKOMDE28ZiYVccny95L1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Interior Health Blog Posts: <a href="https://www.interiorhealth.ca/stories/stop-the-harm-jills-story">"End the stigma: Jill's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-shanes-story">"End the stigma: Shane's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-brians-story">"End the stigma: Brian's story"</a> <a href="https://www.interiorhealth.ca/stories/end-the-stigma-rachels-story">"End the stigma: Rachel's Story"</a> Date A point or period of time associated with an event in the lifecycle of the resource 2020-03-02/2020-11-13 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Description An account of the resource Notable for including the narrative of a person in active use, "End Stigma" is a "four part series of stories and videos about the stigma faced by those impacted by substance use". Interior Health also cut together a 30-second version of each person's story; each person had an accompanying blog post on Interior Health's <a href="https://news.interiorhealth.ca/">subdomain for news</a>. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 6 to 10 total individuals featured 70-99% Men Addiction Does Not Discriminate Age Mixture Barrier to Treatment Classism Includes Indigenous individuals Mixture of Classes Prejudice/Stereotypes/In your head Sharing Personal Stories Shift Attributions https://www.antistigma.info/files/original/d20a1126595fa3762d25816267a1653e.jpg c38b9fb2471c66cd58a8fc5cccf11e0d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "Critical Condition: The Opioid Crisis in Grande Prairie" 0:26:46 Location The location of the campaign Alberta Transcription Any written text transcribed from a sound 1st Phase Campaign Video: <table> <tbody> <tr> <td> Time Code </td> <td> Speaker </td> <td> Audio </td> </tr> <tr> <td> 00:00:40 </td> <td> Lisa </td> <td> I was just so unprepared. I just had- I just thought- I really believed that if I kind of did what I needed to do as a mom and look after- looked after them well and gave them, you know, opportunities, and- and loved them well that it just wouldn’t touch us. I don’t know why I thought it wouldn’t touch us. </td> </tr> <tr> <td> 00:01:23 </td> <td> Stephanie </td> <td> I know that she didn’t use opioids like fentanyl and that sort of thing, like, a lot. Like, I actually have- I don’t know if she ever did before the time that she passed away. </td> </tr> <tr> <td> 00:03:22 </td> <td> Lisa </td> <td> Weed was the thing that I was trying to address. It u- it used to be a big deal in my world. I used to think, “Oh my god,” you know, “I can’t believe this is happening,” and if that was my only problem now, boy, it would just be so simple. But I didn’t really know that it was, um, out of control until probably he was 16, I think, when it was really out of control. </td> </tr> <tr> <td> 00:05:13 </td> <td> Tyla Savard Moms Stop the Harm </td> <td> But because of the strength of fentanyl, you’re addicted to it just being exposed to it, like 1, 2, by 3 times you’re definitely attached to it. </td> </tr> <tr> <td> 00:05:27 </td> <td> Tammy </td> <td> Fentanyl is in everything, and it’s scary. It’s in the pot, it’s in the crack, it’s in the heroin, it’s in the crystal meth, it’s in everything, because it makes it more addictive. Fentanyl makes it more addictive. </td> </tr> <tr> <td> 00:05:59 </td> <td> Anonymous </td> <td> You don’t deserve to live. You’re an addict. Just go die on the street. You don’t do that. Why would I do that to somebody else’s child? </td> </tr> <tr> <td> 00:08:27 </td> <td> Angeline </td> <td> And, you know, after I’d do a pill, it was within 4 hours I’d start to get dope sick, right? And within 8 I’d be bedridden and wouldn’t be able to do anything. And it’s weird ‘cause you can be so dope sick, but as soon as you’re there waiting and you see that car pull up, you’re instantly- it’s like you’re not, because you know that you’re going to be h- you’re gonna get that fix any second now. </td> </tr> <tr> <td> 00:09:35 </td> <td> Anonymous </td> <td> And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- she has told me that she- she can’t tell me. </td> </tr> <tr> <td> 00:09:51 </td> <td> Stephanie </td> <td> He beat me up. He did lots of hurtful things, um, and I was angry with him and I guess I kind of- the love that I had for him was still there, but I couldn’t love him as he was. </td> </tr> <tr> <td> 00:12:10 </td> <td> Nikki Lucas </td> <td> Things weren’t bad when he died. He was- he got a new job, um, he cleaned himself up, and, um, you know, that last night, was it, “Oh I’ll just do it one last time”? I’ll never know. I’ll never know what that was. </td> </tr> <tr> <td> 00:12:25 </td> <td> Lisa </td> <td> My son had actually died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. </td> </tr> <tr> <td> 00:12:41 </td> <td> Stephanie </td> <td> Um, my mom passed away, um, suddenly, uh, from an accidental fentanyl overdose, and 129 days later, my little brother Matthew passed away from a meth fentanyl overdose. </td> </tr> <tr> <td> 00:12:54 </td> <td> Nikki Lucas </td> <td> 146 people, um, are affected by one, um, tragic death. Uh, and we’re also looking, you know, affecting three to four generations with what’s happening right now. The grandparents who are raising children because father, mother have died of this overdose. Um, we have- we have fentanyl babies coming into the world now. We don’t know what that’s going to look like in the future, what the, um, what the care will be, what the cost will be. </td> </tr> <tr> <td> 00:25:08 </td> <td> Angeline </td> <td> You are somebody’s someone, you know what I mean? Like, you- you are a person. </td> </tr> </tbody> </table> 2nd Phase of Campaign Anonymous: 00:00:06 She wasn’t dead, but she looked like death. And at that moment is when I realized how horrendous and how in control meth was over her life. 00:00:20 I have five children, and two of them have been affected—well, all five have been affected by addiction, no- no doubt—but two of them have directly been affected by the drugs that cause addiction. They both were kind of in the same mind frame. They had things in life that they didn’t want to deal with, and at that time the marijuana was helping for my- my older daughter. Very quickly, uh, from marijuana into cocaine. 00:00:50 I guess like any other parent, I just never thought this would happen to me. I feel- I guess, one thing I do feel guilty about is, because we fought so hard on the marijuana thing in the beginning, that was the issue. It was illegal, and my girls were using it in school… in high school, and, uh, that was definitely where it all started for us.  00:01:12 And a part of me feels very guilty because I pushed so hard on that that I feel like especially with my one girl and the boundaries that we put in place, did I push her to the street? And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- maybe someday her and I can have that conversation. Maybe never. Maybe this is a part of this whole journey that I’d rather just keep buried in the sand, because if I bring that part up, I don’t know. 00:01:49 The hardest thing that I’ve ever had to, um, internally deal with as a mom, with both of my girls, and to even say it out loud is the most bizarre thing in the world to me: there was times with both of my girls when things were so bad that I begged God to take them. [sniffs] Like what kind of parent does that? What kind of parent begs God to take them? I’ll tell you, it’s a parent who watches their kids in hell every day. [cries] 00:02:27 I don’t- I- I remember the day that I thought it for my one daughter, because she was struggling and she tried to commit suicide twice, and the second time, I was at the hospital… and I had to watch her. And they… used the counter- counteractive drug to try to help get the drugs out of her system, and she was in so much pain. And there was nothing they could do for her but just give her the- this medication to try and help get this out. And it took three days. 00:03:01 I don’t talk about these things. I haven’t talked about these things. I haven’t talked about my feelings, really, with anyone. But I don’t want another parent to feel this way, and I know a lot do. How do- how does a person survive that? You know, how does a parent survive this? 00:03:23 I was barely floating. I was doing- I think the fight in me- the fight in me to save my children kept me just- just above the power of the meth and the cocaine and everything else. My one daughter that was living on the streets, I told her I was doing this, and I told her that I was doing it, um, this way, right? Where I wouldn’t be using names, and I asked her, If you had any advice or anything to say to, I don’t know, your younger self, 12, 13, 14, I don’t know when she started using, to be honest. I know she started using the hard drugs around age 15, 16. What would you say? Do you have any advice? And she thought about it, and she said to me, “I don’t have any advice, Mum, because somebody who wants- is gonna be a drug user is going to be a user, and there’s nothing I can say to stop that. But what I would say is whatever you do, however far you go, deep you go, you know, wherever you end up in the drug world, don’t forget the values that your parents taught you. Because once you let those go, your life doesn’t mean anything.” 00:04:42 We were always in the back of her mind… and her grandparents, and she said that’s her advice to anybody. Do not let go of your values that your family taught you because it will take you out in the end. And she said that’s how she got out. 00:04:57 A long time ago, I gave up trying to tell them what to do because, I’ll tell you right now, it’s just gonna make it worse. It- it real- and I get it, it’s a parent’s role, especially when your kids are not adults and they’re doing things they’re not supposed to do, you know, it’s your job, but it comes to a time where you have to weigh out the- do you- do you want to be, you know, the parent and have everything done the right way, or how can I best support my child as they swim through this murky water and have them still trust me? 00:05:32 My daughter sent me something on Facebook just recently, and it was about meth and it was basically meth talking. And one of the things it did say as a meth user in this poem was, “Whenever I see my mom, she cries. And my little brother, I’m not his hero anymore.” Anyways, she sent me this- she actually sent it through Facebook, for the world to see, and this also shows me that she’s in recovery… is responsibility that she’s owning, but she sent it to me and said, “Now when I see my mom, she smiles, and in my little brother’s eyes, [cries] I- I now wear a cape again.” 00:06:16 My one daughter, um, she’s 90- 90-plus days clean. My other daughter is… um, I believe, clean as of May. Meth or any- fentanyl, they’re all very selfish drugs, and they will- they take over their bodies, their minds, their souls… and they just got to find that little crack and start clawing their way out. And when they do, you’ve got to be there. They got to know you love them. They gotta know that you trust them. 00:06:51 Yeah, it’s… the story of the two of them and it happening at the same time, really, you know, within the same time frame… Man, I am very thankful to be where I am today talking about this. Um… and I still have my daughters. Joanne Merrylees: 00:16 So, I am in recovery myself. Um, my recovery started June 7, 2010, um and I have been clean since then. 00:25 I know nobody in my family, nobody on this entire planet, could tell me to stop using drugs. I had to do that on my own. When I was ready, and that’s what happened with me- I was just done. With the lifestyle, with everything- I was so tired of being an addict. 00:43 It helps me having that lived experience, helps me when it comes to understanding, where our clients’ headspace is, why they use, and why they continue to use, and why it’s so hard to use. 00:56 Um, for me, my experience was a lot of trauma, um and a lot of abuse, um that I went through that I didn’t know... or I thought that I was coping with in regular ways. I didn’t know how to cope. I never had those skills on how to cope with that, and I never told anybody. 01:15 So, when I was sexually abused as a young girl, multiple times, I didn’t know how to voice that- I wasn’t taught that, so if I’m not taught that, how do I- I continue on the rest of my life, with that? Lisa: <table> <tbody> <tr> <td> Time Code </td> <td> Video </td> <td> Audio </td> </tr> <tr> <td> 00:00:02 </td> <td> Lisa walks on the sidewalk to the front entrance of a school. </td> <td> My name is Lisa, and I am a teacher and a mother. I would have said mother and teacher- </td> </tr> <tr> <td> 00:00:09 </td> <td> Lisa walks in the school hallway talking to a little girl. </td> <td> -but, uh, my sons are grown up now. </td> </tr> <tr> <td> 00:00:12 </td> <td> Interview footage </td> <td> Initially, I just thought I could control it. I thought if I just found the right- the magic formula or found the right person to help him that I could make it better. </td> </tr> <tr> <td> 00:00:24 </td> <td> Lisa sits on a chair at the front of the classroom. Her students sit on the floor. Close up shots of her working with her students. </td> <td> You know, when they’re little, when your kids are little and they have little hurts and you can fix them, and I just remember thinking, </td> </tr> <tr> <td> 00:00:34 </td> <td> Interview footage </td> <td> “Man, I wish it was those simple days” where you could just put him up on the counter and put a bandaid on his knee and it would be okay, but… [shakes head] He’s always very sensitive and, um, very creative, and he- </td> </tr> <tr> <td> 00:00:50 </td> <td> Photographs of her son </td> <td> -loved music. I remember I made a little, uh, Kleenex box guitar. He would sit and just- </td> </tr> <tr> <td> 00:00:58 </td> <td> Interview footage </td> <td> -play and sing. [laughs] And- and he didn’t often know the words, but he was just- it was one of his passions, and it was always. I spent so much time trying to say it the right way or [finger quotes] “fix” him that, you know, there’s times that I really regret that part. I regret all the times that I said the same thing over and over again to him. And when are you gonna get help? And when are you gonna, you know? In one of his pieces of writing that we found, there was something about every time I’m with my family, that’s all they ask or want to know about me. And I remember getting to the point where I realized that was happening and that I had forgotten who he was or to see the rest of him. … </td> </tr> <tr> <td> 00:04:03 </td> <td> Interview footage </td> <td> My son had actually, um, died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. It took me a long time to kind of work through that and get some peace about it because [shakes head, long pause]... because you imagine the little boy on the counter and fixing it and making it better. [shakes head, wipes eyes] And I wasn’t there. </td> </tr> <tr> <td> 00:04:48 </td> <td> School hallway </td> <td> The more I shared our story, the more people I learned- </td> </tr> <tr> <td> 00:04:52 </td> <td> Lisa teaches in front of her young students, who sit on the carpet. </td> <td> -had that story also. </td> </tr> <tr> <td> 00:04:54 </td> <td> Photograph of son on classroom bulletin board </td> <td> My son’s legacy is to share that and to say we’re all- we’re all- this is our story. </td> </tr> </tbody> </table>   Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie) Source A related resource from which the described resource is derived "Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist (1st phase of campaign):<iframe width="560" height="315" src="https://www.youtube.com/embed/WcDAcDNbVK0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign website (2nd phase of campaign): <a href="https://everyoneisimpacted.com/videos/">https://everyoneisimpacted.com/videos/</a> Description An account of the resource For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town. Interviewees mention seeing a shift in opioid addiction from street populations to the town population. The featured service providers recommend using a non-judgmental approach so that PWLLEs can build relationships and thereby be more likely to receive care. A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series. Creator An entity primarily responsible for making the resource City of Grande Prairie Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-11 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 100% White 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Dehumanization Mixture of Classes Morally Wrong Mostly younger individuals Normalize Positive Treatment Sharing Personal Stories Structural/Historical/Political https://www.antistigma.info/files/original/2adaccb44e1449fdb6958a1f9bd9e5ae.png f3f752b7d36066423c96f10c6ef33e29 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign Alberta Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Eye of the Storm Source A related resource from which the described resource is derived Campaign developer notes by Massive Media:  <a href="https://engagemassive.com/cases/eye-of-the-storm/" target="_blank" rel="noopener">https://engagemassive.com/cases/eye-of-the-storm/</a> Creator An entity primarily responsible for making the resource Peace River Victim Services Date A point or period of time associated with an event in the lifecycle of the resource 2018-10-01 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Description An account of the resource In 2018, Massive Media was approached by Peace Regional Victims Services to digitally promote a series of talks on opioid misuse in northern Alberta. Working with the Alberta provincial government, Alberta Health Services, the RCMP and other local organizations, these talks presented three overarching themes: <ol> <li>Opioid misuse affects everyone</li> <li>Drug addiction is a disease of despair</li> <li>Public knowledge of opioid addiction resources is lacking</li> </ol> This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign. Contributor An entity responsible for making contributions to the resource Alberta Health Services / RCMP / Massive Media 100% Middle & Upper class 100% White 100% Youth (<29) Addiction Does Not Discriminate Barrier to Treatment Break the Silence Mostly PWUD Mostly younger individuals Prejudice/Stereotypes/In your head Societal Silence https://www.antistigma.info/files/original/3e22f1764ec000e09db8d1b631079008.jpg a52de6fb284fec89f6e58c4701c8f682 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Adam D'Addario Transcription Any written text transcribed from a sound Leah Bell (and Leah Bell’s mother) Peer Support Worker, Community Activist 07:21 I was raised by addicts. Um, my mother, she was an alcoholic, um… the most hardened alcoholic that you- you could probably find. 07:31 Uh, she tried everything that she could to quit. Um, she went to inpatient treatment programs, she brought me to AA when she didn’t have childcare for me. Um, she was also a psychiatric nurse. So, she was, um, very trauma-informed, very loving. Um, she knew all the things to say to… to hide her addiction from me as best as she could. 07:54 My father… like, was an adulterer and left her. Um, that was just too much for her to handle. Um, so she completed suicide. 08:05 And, that really started me on like, a- a mental health- a negative mental health trajectory. After, uh, after she completed suicide, I was- I was homeless… for a while. Um, and then my grandparents came and they got me, and they brought me back, uh, up here, to Canada to live and to complete high school. 08:25 Um, but I was never given, um, any sort of counseling. So, as soon as I discovered, uh, discovered… drugs, I just absolutely fell in love with them. Um, it filled a void in me that I didn’t ever think could be filled. And, I always say I never met a drug that I didn’t like. 08:45 I was doing a lot of, uh, nude modeling at the time, uh, which brought me in- into sex work. Um, I was, uh, using- using sex to pay for my addiction. Um, my husband and I, at the time, we were just partying all the time on MDMA. Uh, and then eventually, I wanted the party to stop. And, uh, my husband at the time, he didn’t- he didn’t want the party to stop. So, it ended with a huge mental health breakdown, and, uh, we had to- we had to split, and I was left with a big hole in my life again. Like, wh-what do I do now, uh, that I’m not using drugs every day? Jessica McEachern, Peer Support Worker at Alberta Health Services 01:02:38 My parents split up when I was about sixteen, and me and my mom moved away to another city, and that didn’t go very well. About six months after that, I moved to Van-- I went to Vancouver because my brother and dad were there, thinking that I could, like, live with them, but it didn’t go as planned. I couldn’t live with my dad… Um, so I became homeless and got into meth for about six months. 01:03:06 And then… I got pimped, [laughs] I got… um, arrested, like very-- a lot of things happened within about six months. 01:03:16 I got released out of… prison, like, jetted back here, and that’s why I had a warrant in BC for so long. 01:03:25 Me and a guy had a kid together, we were together for a few years, everything was all good, and then we split up. And then, um, within like a month after that happened, I went from zero to a hundred. I was, like, staying out for, like, two weeks at a time, like smoking, [inaudible: and this month?] crack, sex work, um… you know, extreme crime. And then I went- got… in a high speed chase, went to jail for, like, almost two years, got out… tried for about a year in treatment, you know… go back out… 01:04:02 And then kind of that same pattern for on and off for about two, three years. And then my dad died, and that was when I found heroin. … 01:04:33 Heroin was amazing. Like, I’m not even- I don’t- I love drugs. Like, they work very well for me. Like my dad died, I was in extreme pain, and heroin was like a warm, they call it a “warm hug from God” or whatever. And it seriously was, like I felt… like, relaxed, finally. … 01:06:05 Like, this is what harm reduction has done. It’s empowered me so much. It’s given me this, like… demanding of my healthcare and basic human rights be taken care of. 01:06:15 I didn’t even- I never… I never- I never used to feel this way. I used to cower and think that I was a piece of shit. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Flood: The Overdose Epidemic in Canada Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource <a href="https://firstgearproductions.ca/channel/" target="_blank" rel="noopener">First Gear Productions</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-07-09/2020-07-22 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Source A related resource from which the described resource is derived <iframe width="560" height="315" src="https://www.youtube.com/embed/zdNxcRutMmc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="https://caughtintheflood.com/" target="_blank" rel="noopener">https://caughtintheflood.com/</a> Rights Information about rights held in and over the resource "<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">Flood: The Overdose Epidemic in Canada</a>" by <a href="https://firstgearproductions.ca/" target="_blank" rel="noopener">First Gear Productions</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>. Description An account of the resource Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its focus on five Canadian provinces: Ontario, Quebec, Manitoba, British Columbia, and Alberta. *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply* Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% White Addiction Does Not Discriminate Affront to Human Rights Age Mixture Barrier to Action Barrier to Treatment Break the Silence Dehumanization Documentary Features person with disability Increases Overdose Risk Mentions Decriminalization Mixture of Classes Mostly younger individuals Normalize Positive Treatment Normalize Substance Use Sex Worker Stigma Societal Silence Structural/Historical/Political