1 10 31 https://www.antistigma.info/files/original/3e22f1764ec000e09db8d1b631079008.jpg a52de6fb284fec89f6e58c4701c8f682 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Adam D'Addario Transcription Any written text transcribed from a sound Leah Bell (and Leah Bell’s mother) Peer Support Worker, Community Activist 07:21 I was raised by addicts. Um, my mother, she was an alcoholic, um… the most hardened alcoholic that you- you could probably find. 07:31 Uh, she tried everything that she could to quit. Um, she went to inpatient treatment programs, she brought me to AA when she didn’t have childcare for me. Um, she was also a psychiatric nurse. So, she was, um, very trauma-informed, very loving. Um, she knew all the things to say to… to hide her addiction from me as best as she could. 07:54 My father… like, was an adulterer and left her. Um, that was just too much for her to handle. Um, so she completed suicide. 08:05 And, that really started me on like, a- a mental health- a negative mental health trajectory. After, uh, after she completed suicide, I was- I was homeless… for a while. Um, and then my grandparents came and they got me, and they brought me back, uh, up here, to Canada to live and to complete high school. 08:25 Um, but I was never given, um, any sort of counseling. So, as soon as I discovered, uh, discovered… drugs, I just absolutely fell in love with them. Um, it filled a void in me that I didn’t ever think could be filled. And, I always say I never met a drug that I didn’t like. 08:45 I was doing a lot of, uh, nude modeling at the time, uh, which brought me in- into sex work. Um, I was, uh, using- using sex to pay for my addiction. Um, my husband and I, at the time, we were just partying all the time on MDMA. Uh, and then eventually, I wanted the party to stop. And, uh, my husband at the time, he didn’t- he didn’t want the party to stop. So, it ended with a huge mental health breakdown, and, uh, we had to- we had to split, and I was left with a big hole in my life again. Like, wh-what do I do now, uh, that I’m not using drugs every day? Jessica McEachern, Peer Support Worker at Alberta Health Services 01:02:38 My parents split up when I was about sixteen, and me and my mom moved away to another city, and that didn’t go very well. About six months after that, I moved to Van-- I went to Vancouver because my brother and dad were there, thinking that I could, like, live with them, but it didn’t go as planned. I couldn’t live with my dad… Um, so I became homeless and got into meth for about six months. 01:03:06 And then… I got pimped, [laughs] I got… um, arrested, like very-- a lot of things happened within about six months. 01:03:16 I got released out of… prison, like, jetted back here, and that’s why I had a warrant in BC for so long. 01:03:25 Me and a guy had a kid together, we were together for a few years, everything was all good, and then we split up. And then, um, within like a month after that happened, I went from zero to a hundred. I was, like, staying out for, like, two weeks at a time, like smoking, [inaudible: and this month?] crack, sex work, um… you know, extreme crime. And then I went- got… in a high speed chase, went to jail for, like, almost two years, got out… tried for about a year in treatment, you know… go back out… 01:04:02 And then kind of that same pattern for on and off for about two, three years. And then my dad died, and that was when I found heroin. … 01:04:33 Heroin was amazing. Like, I’m not even- I don’t- I love drugs. Like, they work very well for me. Like my dad died, I was in extreme pain, and heroin was like a warm, they call it a “warm hug from God” or whatever. And it seriously was, like I felt… like, relaxed, finally. … 01:06:05 Like, this is what harm reduction has done. It’s empowered me so much. It’s given me this, like… demanding of my healthcare and basic human rights be taken care of. 01:06:15 I didn’t even- I never… I never- I never used to feel this way. I used to cower and think that I was a piece of shit. Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Flood: The Overdose Epidemic in Canada Subject The topic of the resource Overdose Crisis Creator An entity primarily responsible for making the resource <a href="https://firstgearproductions.ca/channel/" target="_blank" rel="noopener">First Gear Productions</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-07-09/2020-07-22 Language A language of the resource English Type The nature or genre of the resource Curated Stories Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant National Source A related resource from which the described resource is derived <iframe width="560" height="315" src="https://www.youtube.com/embed/zdNxcRutMmc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="https://caughtintheflood.com/" target="_blank" rel="noopener">https://caughtintheflood.com/</a> Rights Information about rights held in and over the resource "<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">Flood: The Overdose Epidemic in Canada</a>" by <a href="https://firstgearproductions.ca/" target="_blank" rel="noopener">First Gear Productions</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>. Description An account of the resource Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its focus on five Canadian provinces: Ontario, Quebec, Manitoba, British Columbia, and Alberta. *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply* Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public 11 or more total individuals featured 6 to 10 PWLLE 70-99% White Addiction Does Not Discriminate Affront to Human Rights Age Mixture Barrier to Action Barrier to Treatment Break the Silence Dehumanization Documentary Features person with disability Increases Overdose Risk Mentions Decriminalization Mixture of Classes Mostly younger individuals Normalize Positive Treatment Normalize Substance Use Sex Worker Stigma Societal Silence Structural/Historical/Political https://www.antistigma.info/files/original/b51e87b0c412957fdc00bb825b05f742.png 8d32356fdfa69e492cef57694a6ed2f4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (Post-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 4:08 Location The location of the campaign Alberta Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource It is ok to ask for help Source A related resource from which the described resource is derived "It is ok to ask for help" Campaign YouTube video: <iframe width="560" height="315" src="https://www.youtube.com/embed/hDpOfb2NrFU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe> Description An account of the resource In April 2023, the City of Edmonton's YouTube channel released a brief video aimed at informing the public about the ongoing drug toxicity crisis within the local community. The video features an interview with Crystal, a mother who shares her story about her twenty-year-old son who had been working as an electrical apprentice until he tragically lost his life due to opioid use. Spurred to prevent others from suffering the same fate as her son, Crystal also speaks about her current efforts to raise awareness and combat the drug toxicity crisis in her community. Creator An entity primarily responsible for making the resource Alberta Alliance Who Educates and Advocates Responsibly (AAWEAR) City of Edmonton Date A point or period of time associated with an event in the lifecycle of the resource 2023-04-03 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial https://www.antistigma.info/files/original/309d3f1159cbdd00191b513d83c7aecd.pdf 05b2c7bb7ccdd8f710eee3df76bb1888 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Transcription Any written text transcribed from a sound Emily Ogborne-Hill: "A lot of the general public may only know of addiction through a movie character or a TV show or a badly written, stigmatizing article in the newspaper. That might be their only experience with addiction." Jane Buxton: "I think we have to think about the terminology that we use." [A slide appears with the heading "Use People First Language". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person who uses opioids". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Opioid user or Addict".] Jane Buxton: "We have to listen to the voice of people who use substances. Avoid the othering that get people to think about it and talk about it." [A slide appears with the heading "Use Language that Promotes Recovery". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing barriers to accessing services". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Unmotivated OR Non-compliant".] Emily Ogborne-Hill: "We do tend to pander in the media a lot to the moral side of harm reduction. I think if we just change the dialogue and spoke only in terms of health, I think it would change the perception of the general population as well." [A slide appears with the heading "Use Language that Reflects the Medical Nature of Substance Use Disorders". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Person experiencing problems with substance use". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Abuser OR Junkie".] Margot Kuo: "What are people's stories with substances? How did they come to be where they are? How do they cope with their everyday life? And once you start hearing that information, I think that does more to the issue of stigma." [A slide appears with the heading "Avoid Slang and Idioms". Text with a light orange background washes onto screen, displaying a white check mark to the left of "Positive test results OR Negative test results". A white "vs" appears underneath. Text with a red background washes onto screen, displaying a white "X" to the left of "Dirty test results OR Clean test results".] Sheila Martens: "That is work that has to be done, creating a safer place with less stigma." Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Toward the Heart: Language Matters Creator An entity primarily responsible for making the resource BC Centre for Disease Control Language A language of the resource English Type The nature or genre of the resource Education Only Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Source A related resource from which the described resource is derived "Language Matters: Creating a safer space with less stigma" Vimeo Video:<iframe width="640" height="360" src="https://player.vimeo.com/video/264095540?h=232e54d71c&color=b4202a&title=0&byline=0&portrait=0" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign Website: <a href="https://towardtheheart.com/reducing-stigma" target="_blank" rel="noopener">https://towardtheheart.com/reducing-stigma</a> Date A point or period of time associated with an event in the lifecycle of the resource 2018-04-10 Subject The topic of the resource Harm Reduction Description An account of the resource The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, <a href="https://hellocoolworld.com/" target="_blank" rel="noopener">Hello Cool World Media</a>, to custom build a harm reduction showcase called Toward the Heart. According to <a href="https://hellocoolworld.com/#!?q=ajax_portfolio&nid=62" target="_blank" rel="noopener">Hello Cool World</a>, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language". Rights Information about rights held in and over the resource Copyright © 2021, Toward the Heart. All Rights Reserved Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 total individuals featured Barrier to Treatment Change Language Education Mostly professionals No PWLLE Prejudice/Stereotypes/In your head Shift Attributions https://www.antistigma.info/files/original/4ec130590ce2bcde80bd9671d080b6ac.jpg 152d47ac3b14962e13df3fd1b503154c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stop Overdose BC Description An account of the resource This anti-stigma campaign was developed by BC's Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign's materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured backgrounds) and a follow-up campaign refresh that slightly changed poster wording and added an additional poster ("Uncle"). The campaign was heavily promoted through partnerships with provincial transit authority Translink (i.e. large posters on bus stops and at train stations) and through two major sports teams the Vancouver Canucks and BC Lions (e.g. promotion at sporting events, posters on the exterior of sports arenas). Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Contributor An entity responsible for making contributions to the resource <a href="https://tractioncreative.com/" target="_blank" rel="noreferrer noopener">Traction Creative Communications</a>, Art Director & Designer <a href="http://katemarlowe.ca/portfolio/stop-overdose-bc/" target="_blank" rel="noreferrer noopener">Kate Marlowe</a> Relation A related resource MMHA produced at least two follow-up campaigns that were broadly related to "Stop Overdose" and targeted specific groups (Punjabi and Chinese speaking communities, Men). At least five campaigns in Ontario were based broadly on the creative concepts developed for this campaign (e.g. use of the "People who use drugs are real people" tag line and presenting stock images alongside words denoting relational roles) Language A language of the resource English Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Subject The topic of the resource Overdose Crisis Source A related resource from which the described resource is derived The landing page is no longer campaign-specific. <a href="https://www.stopoverdose.gov.bc.ca/">https://www.stopoverdose.gov.bc.ca/</a> Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 2 to 5 PWLLE 2 to 5 total individuals featured 70-99% Middle & Upper class 70-99% White Addiction Does Not Discriminate Age Mixture Includes Older Adults (60+) Increases Overdose Risk Mostly PWUD Other Identities Prejudice/Stereotypes/In your head Stock Photography https://www.antistigma.info/files/original/6ceaf68ad1846e5d83ee0ebd0ae6f1ae.jpg 8f605b12a9e6dedbc0ade65142e3459c https://www.antistigma.info/files/original/e181bf7d2b3e23ec465b23e884f1bd8f.jpg 43cf9920dd5b3bd950dc518a1a0115cf https://www.antistigma.info/files/original/9c16bb7c0d06a3e415d942f777d4adf1.jpg fc5ff2d09c207c52c1439356e05b0d2e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Website A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ). Location The location of the campaign British Columbia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Courageous Conversations Subject The topic of the resource Overdose Crisis Description An account of the resource A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications & Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic audiences. Captus Advertising, however, concluded that the campaign could not be adapted because of cultural incongruence, so it developed a new but related campaign to resonate with the collectivist and family-oriented cultural values of Asian audiences. The campaign stressed the importance of listening as "one of the best ways to help [those who struggle with drug use]" (see image). This campaign had two phases consisting of print, digital, and radio ads. Creator An entity primarily responsible for making the resource BC Ministry of Mental Health and Addictions Source A related resource from which the described resource is derived Link to Campaign Case Study by Captus Advertising: <a href="https://www.captusad.com/2020/06/16/overdose-campaign-case-study/" target="_blank" rel="noopener">https://www.captusad.com/2020/06/16/overdose-campaign-case-study/</a> Link to Campaign Materials: <a href="https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC" target="_blank" rel="noopener">https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC</a> Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-09 Contributor An entity responsible for making contributions to the resource Captus Advertising Art Director, <a href="https://www.captusad.com/jacky-phua/" target="_blank" rel="noopener">Jacky Phua</a> Language A language of the resource Punjabi Chinese Type The nature or genre of the resource Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Specific Community Rights Information about rights held in and over the resource Copyright © 2021, Province of British Columbia. All Rights Reserved. Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. Family/Friends of PWUD 100% Middle & Upper class 11 or more total individuals featured 2 to 5 PWLLE Addiction Does Not Discriminate Age Mixture Break the Silence Education Includes Asian/Middle-Eastern individuals Includes potential users Includes supporters Mostly younger individuals Stock Photography https://www.antistigma.info/files/original/2bbb92adcdfbd12a914615666764ad97.png 47f70d6bf265dc00e8c498519db292f6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Director Name (or names) of the person who produced the video Lowell Productions Producer Name (or names) of the person who produced the video Lowell Productions Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 26:28 Location The location of the campaign Prince Edward Island Transcription Any written text transcribed from a sound 00:02:35- Morgan (21 years old): "And I never really used socially, like once I did it, I, like, just didn’t stop. [laughs] I started off with hard drugs and that was it. I was- I was gone." 00:03:53-Morgan: "Well I was kind of exposed to drugs my whole life. Um, my dad was in and out of prison my whole life, and my mom had her own problems, I guess. So I was left home a lot. So I was 13, I started dating this guy, who was a bit older than me, and, uh, he hung out with people older than him, and they were… partying every day, and I kind of just started doing drugs without even really knowing what they were. I stopped for about a year when I was 16, and then I started getting into prescription pills. And I was on them ever since." 00:04:34-Taylor (22 years old): "My addiction started probably when I was 13. I started- the first drug that I used- well, I drank, and, uh, then it went on, I tried smoking weed, and I didn’t like that because it gave me really bad anxiety attacks and everything, so anyways, from that I figured, well, I’ll try something else. I mean, you see all these people that like it and, like, at the time I was being bullied a lot. Uh, my parents ended up splitting up, and, uh, I was hanging out with a bad set of people that were into drugs, uh. I ended up using them, and my very first time trying them—I wasn’t even snorting them—like, I- I shot up my very first time ever trying pills. And I tried ecstasy before that. I should- I forgot to say that too." 00:07:41- Morgan: "I was in academic French Immersion, and, uh, I ended up in general English. I skipped all the time. It took me five years just to graduate high school. Um, I tried home college, and I ended up dropping out and wasted, like, thousands of dollars, so it affected my school very negative. Um, I would lie, like my- my grandparents are a big part of my life and they were kind of naive, so I’d lie and say, “I’m doing this” or “I’m doing that” to get money. And then once I started into the prescription pills, I started stealing all the time and pawned everything I had, and I got caught for stealing and stuff, so… I lost all my- well, my good friends, I guess. Um. I don’t know, then it all turned into drug addicts, but I mean, they’ll rip you off, in two seconds. They’re not really your friends, so… even now, I have, like, now that I’m getting clean, I have, like, nobody right now, so… I just- I hate it. I hate it. I mean, you don’t take care of yourself anymore, and you can’t work. You don’t get along with your family. Like, it’s just bad and you’re so sick, like you can barely get out of bed in the morning. It’s awful. You owe everybody money and, like, I- it’s not nice." 00:09:03- Taylor: "I ended up going out with a guy, and, uh, he was a junkie, and I was hanging out at this fella’s house all the time, so I was watching him shoot up all the time, watching- we [incoherent], watch him go steal to get money and, wait, he’d go get his fix, and I’d just sit there, watch him do it, and be sober the whole time. I was telling him, I said, “I want to try it.” But, uh, you know, my boyfriend said that- that if I ever tried it that he’d break up with me because he couldn’t afford his own addiction let alone, like, let alone support me, right? So, anyways, he [another guy] said, “Oh well don’t worry about him [your boyfriend]. Once I get my welfare check at the end of the month, I’ll shoot you up.” So, anyways, I was quite nervous because I had never tried these. I’d never- I’d never eaten them, like, nothing. And… so, the end of the month came, and I was in school at this point. I was going all day. I, uh, finished school that day, and I went over to this guy’s house, and I was four- f- fifteen at the time, and he was… uh, 36 or 37, I guess. No, yeah, about that. And, anyways, I got there, and I went to the kitchen table [incoherent: once I found a roll of smoke?], and anyways, there’s a little pile of [incoherent] there. And he’s like, “Alright honey, are ya ready?” And I said, “Well, for what?” You know, if I acted dumb because I was so scared, and I mean, I wa- I was scared but I- I wanted to have this, like, ego and everything that, oh well I- I’m not, you know, trying to play it off but I was really petrified. So anyways, he, uh, he got- he bought a new bag of rigs that day, and he got both our shots done up and he done his and he said, “Okay, ya ready?” And I was like, well I don’t know, I’m like, “Maybe I should just try snorting them first” like I don’t know, and he said- he said- he’s like, “Holy shit, well I already have it all done up, and you know, you’re gonna make me waste one of these new one- new rigs,” not that it would have mattered anyways ‘cause he had a whole bag. Anyways but either way, like I said, naive and I just didn’t- I didn’t know what to believe because- and I was- I was scared of him, but at the same time I really like- I think that’s why I kept him so close to me, and I went to visit him every day because, like, I don’t know, strange just how, like, conniving people are. And he just thought, I don’t know, it seems- I feel really stupid for saying how good of a friend I thought he was, and it turns out, like, he was just trying to sucker me into his whole world so that, you know, get me addicted then- and it- he might not even have been truly meaning to do it, like it sh- like subconsciously, like it- it just happens. It’s just the way an addict’s mind works, so, like, you don’t even realize. So anyways, he’s like, after him kind of, you know, getting mad at me, I just first thing stuck out my arm and I said, “Go ahead,” and I turned my head and that’s- he shot me up for the first time then, and I was basically screwed from then on out. I’d done it three more times and then my mom ended up finding out and of course she freaked out. I mean, no wonder, 15-year-old daughter putting needles in her arm." 00:14:13- Sherril (Taylor’s Mother): "Um, the first time that I found out how involved she was was from one of her friends who said she was doing needles. Now, that just about blew me out of the water. Um, she was missing that day, and I found her and confronted her, and we- I just threw her right in the van immed- car immediately. We went to outpatients, actually. Um, I had her checked for everything because I said, like, to me, the whole thing was, you are going to be catching something, you know, we’ve got to get this fixed and it’s gonna be stopped and little did I know that things were a lot worse. But that was the first time we really knew how serious it was. She moved in with a friend’s father who was 20-some years older than her, and from what we found out, one of the summers they went through close to $40,000 worth of money in a couple of months. Um, his wife had shot herself in front of her child the previous year, and… it was all due to pills, so it was just an addiction scene, I guess is the way to describe it. But, uh, yeah, it’s been torturous. It’s been hell. I’d never wish it on my worst enemy, and I… I know I have tons and tons to learn yet, but what I do know scares me to death." 00:16:45- Sherril: "When you watch your child- before she left, the week she left, she jumped out a two-story window of her house- her dad’s house, and I found her down at the corner. She had on a pair of the scruffiest-looking pants I ever saw and an old hoodie lifted up. And she- that was the week we were going to Portage [drug addiction rehabilitation centre], and they had told us we had to detox her at home, so her- I took work off, her father came home, and we sat on her 24/7. No one could leave her. But she ducked to the bedroom. We had to take- [incoherent] we had to take all handles off the windows. We had to, like- she went to the bathroom, we had to stand outside the bathroom. It was a week of hell. We knew the end was coming, but it was a week of hell. But she jumped out. She got down to the corner, and she was hiking to get a pill because she was that sick. Her- her drug of choice was Dilaudid, so it was extreme withdrawals. She, um- her father never saw this before. I had seen some, but she’s standing there, and I stopped the car, said, “You gotta come home,” you know? And when you see your child stand on the side of the road, foaming at the mouth and begging you, just begging you, “Please just let me get one pill. I’ll be better.” It was the most… heartbreaking, most- I’ve- I couldn’t- I can’t even explain the feelings." Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innocence Lost: Stories of Youth Addiction on PEI Source A related resource from which the described resource is derived "Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/mxZ4XblKXFM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <div id="dublin-core-source" class="element"> <div class="element-text five columns offset-by-two"> <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/"></a> </div> </div> Campaign website: <a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/">https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/</a> Creator An entity primarily responsible for making the resource Boys and Girls Club of Charlottetown Contributor An entity responsible for making contributions to the resource Lowell Productions Health PEI Date A point or period of time associated with an event in the lifecycle of the resource 2013-05-01 Rights Information about rights held in and over the resource Copyright © Boys & Girls Club of Charlottetown From BGCC Blog: "We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with." Video is available to the public on Youtube under the user Lowell Productions. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial Description An account of the resource "This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder to speak about their views and how they had tried to help their children recover. "Certified Addictionologist" Dr. Denise Lea is also brought in to explain the extent of the opioid crisis in PEI and to clear common misconceptions people have about withdrawal. For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction. 100% White 100% Youth (<29) 2 to 5 PWLLE 6 to 10 total individuals featured Barrier to Treatment Break the Silence Documentary Mixture of Classes Mostly younger individuals No Intersections Prejudice/Stereotypes/In your head PWUD Are Part of the Community Sharing Personal Stories Societal Silence https://www.antistigma.info/files/original/5aeab3cb6a8fd626c63cacf0a1e1bcdd.jpg 60dda3cdd2cf533ed516c857303c1a32 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Location The location of the campaign Ontario Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Overdose can affect anyone (BSUN) Source A related resource from which the described resource is derived Facebook Post: <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182">https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182</a> <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182"></a> Description An account of the resource A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020. Physical posters of this Facebook post were also spread around the town of Brantford. This campaign stands out for representing ethnic diversity along with the message that addiction does not discriminate. Creator An entity primarily responsible for making the resource Brantford Substance Users Network (BSUN) Date A point or period of time associated with an event in the lifecycle of the resource August 9, 2020 Language A language of the resource English Type The nature or genre of the resource Images and Messages Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant City Relation A related resource "Overdose can affect anyone" is a tagline borrowed from official International Overdose Awareness Day materials (https://www.overdoseday.com/campaign-resources/) and also used prominently in the Moms Stop the Harm national campaign and Saskatchewan chapter of MSTH for IOAD 2020. This campaign was included because BSUN adapted this campaign, creating their own material. 100% Middle & Upper class 2 to 5 PWLLE 2 to 5 total individuals featured Addiction Does Not Discriminate Age Mixture Includes Asian/Middle-Eastern individuals Includes Black individuals Includes potential users Increases Overdose Risk Mostly PWUD No Intersections Other Identities Prejudice/Stereotypes/In your head https://www.antistigma.info/files/original/f4d4afb053ffe134f4e9ab69a6916050.png 1489d930301007fb25becfc4bc6c7dd2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 1:27 1:39 Location The location of the campaign Canada Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The opioid crisis: A mother's story about how pharmacists can help Source A related resource from which the described resource is derived Youtube videos: <iframe width="560" height="315" src="https://www.youtube.com/embed/dRAvR0kkaig" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/Thys2w_jigQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> <a href="http://www.pharmacists.ca/opioids" target="_blank" rel="noopener">www.pharmacists.ca/opioids</a> Description An account of the resource This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the effect stigma has on patient care in regards to recovery and addiction. A mother is featured, emphasizing that compassion is needed from pharmacists when dispensing treatments for addiction. In the other video, "How Pharmacists Can Help", the mother explains the importance of pharmacists providing Naloxone kits and tells a personal story of how a pharmacist's encouragement and support helped her son towards his recovery. Creator An entity primarily responsible for making the resource Canadian Pharmacists Association Contributor An entity responsible for making contributions to the resource Moms Stop the Harm Date A point or period of time associated with an event in the lifecycle of the resource 2019-02-01 Rights Information about rights held in and over the resource © 2021 CPhA. All Rights Reserved. Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Web-based Only Audience A class of entity for whom the resource is intended or useful. Service Providers Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Organizational 2 to 5 total individuals featured Addiction Does Not Discriminate Barrier to MAT Barrier to Treatment Education No Intersections No PWLLE Prejudice/Stereotypes/In your head Sharing Personal Stories https://www.antistigma.info/files/original/d20a1126595fa3762d25816267a1653e.jpg c38b9fb2471c66cd58a8fc5cccf11e0d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) "Critical Condition: The Opioid Crisis in Grande Prairie" 0:26:46 Location The location of the campaign Alberta Transcription Any written text transcribed from a sound 1st Phase Campaign Video: <table> <tbody> <tr> <td> Time Code </td> <td> Speaker </td> <td> Audio </td> </tr> <tr> <td> 00:00:40 </td> <td> Lisa </td> <td> I was just so unprepared. I just had- I just thought- I really believed that if I kind of did what I needed to do as a mom and look after- looked after them well and gave them, you know, opportunities, and- and loved them well that it just wouldn’t touch us. I don’t know why I thought it wouldn’t touch us. </td> </tr> <tr> <td> 00:01:23 </td> <td> Stephanie </td> <td> I know that she didn’t use opioids like fentanyl and that sort of thing, like, a lot. Like, I actually have- I don’t know if she ever did before the time that she passed away. </td> </tr> <tr> <td> 00:03:22 </td> <td> Lisa </td> <td> Weed was the thing that I was trying to address. It u- it used to be a big deal in my world. I used to think, “Oh my god,” you know, “I can’t believe this is happening,” and if that was my only problem now, boy, it would just be so simple. But I didn’t really know that it was, um, out of control until probably he was 16, I think, when it was really out of control. </td> </tr> <tr> <td> 00:05:13 </td> <td> Tyla Savard Moms Stop the Harm </td> <td> But because of the strength of fentanyl, you’re addicted to it just being exposed to it, like 1, 2, by 3 times you’re definitely attached to it. </td> </tr> <tr> <td> 00:05:27 </td> <td> Tammy </td> <td> Fentanyl is in everything, and it’s scary. It’s in the pot, it’s in the crack, it’s in the heroin, it’s in the crystal meth, it’s in everything, because it makes it more addictive. Fentanyl makes it more addictive. </td> </tr> <tr> <td> 00:05:59 </td> <td> Anonymous </td> <td> You don’t deserve to live. You’re an addict. Just go die on the street. You don’t do that. Why would I do that to somebody else’s child? </td> </tr> <tr> <td> 00:08:27 </td> <td> Angeline </td> <td> And, you know, after I’d do a pill, it was within 4 hours I’d start to get dope sick, right? And within 8 I’d be bedridden and wouldn’t be able to do anything. And it’s weird ‘cause you can be so dope sick, but as soon as you’re there waiting and you see that car pull up, you’re instantly- it’s like you’re not, because you know that you’re going to be h- you’re gonna get that fix any second now. </td> </tr> <tr> <td> 00:09:35 </td> <td> Anonymous </td> <td> And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- she has told me that she- she can’t tell me. </td> </tr> <tr> <td> 00:09:51 </td> <td> Stephanie </td> <td> He beat me up. He did lots of hurtful things, um, and I was angry with him and I guess I kind of- the love that I had for him was still there, but I couldn’t love him as he was. </td> </tr> <tr> <td> 00:12:10 </td> <td> Nikki Lucas </td> <td> Things weren’t bad when he died. He was- he got a new job, um, he cleaned himself up, and, um, you know, that last night, was it, “Oh I’ll just do it one last time”? I’ll never know. I’ll never know what that was. </td> </tr> <tr> <td> 00:12:25 </td> <td> Lisa </td> <td> My son had actually died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. </td> </tr> <tr> <td> 00:12:41 </td> <td> Stephanie </td> <td> Um, my mom passed away, um, suddenly, uh, from an accidental fentanyl overdose, and 129 days later, my little brother Matthew passed away from a meth fentanyl overdose. </td> </tr> <tr> <td> 00:12:54 </td> <td> Nikki Lucas </td> <td> 146 people, um, are affected by one, um, tragic death. Uh, and we’re also looking, you know, affecting three to four generations with what’s happening right now. The grandparents who are raising children because father, mother have died of this overdose. Um, we have- we have fentanyl babies coming into the world now. We don’t know what that’s going to look like in the future, what the, um, what the care will be, what the cost will be. </td> </tr> <tr> <td> 00:25:08 </td> <td> Angeline </td> <td> You are somebody’s someone, you know what I mean? Like, you- you are a person. </td> </tr> </tbody> </table> 2nd Phase of Campaign Anonymous: 00:00:06 She wasn’t dead, but she looked like death. And at that moment is when I realized how horrendous and how in control meth was over her life. 00:00:20 I have five children, and two of them have been affected—well, all five have been affected by addiction, no- no doubt—but two of them have directly been affected by the drugs that cause addiction. They both were kind of in the same mind frame. They had things in life that they didn’t want to deal with, and at that time the marijuana was helping for my- my older daughter. Very quickly, uh, from marijuana into cocaine. 00:00:50 I guess like any other parent, I just never thought this would happen to me. I feel- I guess, one thing I do feel guilty about is, because we fought so hard on the marijuana thing in the beginning, that was the issue. It was illegal, and my girls were using it in school… in high school, and, uh, that was definitely where it all started for us.  00:01:12 And a part of me feels very guilty because I pushed so hard on that that I feel like especially with my one girl and the boundaries that we put in place, did I push her to the street? And then once she got on the street, she had no choice. She had to live. She had to survive. So you just do what everyone’s doing, you know? You- what- I don’t know what she did. She won’t talk to me about it. She’s- maybe someday her and I can have that conversation. Maybe never. Maybe this is a part of this whole journey that I’d rather just keep buried in the sand, because if I bring that part up, I don’t know. 00:01:49 The hardest thing that I’ve ever had to, um, internally deal with as a mom, with both of my girls, and to even say it out loud is the most bizarre thing in the world to me: there was times with both of my girls when things were so bad that I begged God to take them. [sniffs] Like what kind of parent does that? What kind of parent begs God to take them? I’ll tell you, it’s a parent who watches their kids in hell every day. [cries] 00:02:27 I don’t- I- I remember the day that I thought it for my one daughter, because she was struggling and she tried to commit suicide twice, and the second time, I was at the hospital… and I had to watch her. And they… used the counter- counteractive drug to try to help get the drugs out of her system, and she was in so much pain. And there was nothing they could do for her but just give her the- this medication to try and help get this out. And it took three days. 00:03:01 I don’t talk about these things. I haven’t talked about these things. I haven’t talked about my feelings, really, with anyone. But I don’t want another parent to feel this way, and I know a lot do. How do- how does a person survive that? You know, how does a parent survive this? 00:03:23 I was barely floating. I was doing- I think the fight in me- the fight in me to save my children kept me just- just above the power of the meth and the cocaine and everything else. My one daughter that was living on the streets, I told her I was doing this, and I told her that I was doing it, um, this way, right? Where I wouldn’t be using names, and I asked her, If you had any advice or anything to say to, I don’t know, your younger self, 12, 13, 14, I don’t know when she started using, to be honest. I know she started using the hard drugs around age 15, 16. What would you say? Do you have any advice? And she thought about it, and she said to me, “I don’t have any advice, Mum, because somebody who wants- is gonna be a drug user is going to be a user, and there’s nothing I can say to stop that. But what I would say is whatever you do, however far you go, deep you go, you know, wherever you end up in the drug world, don’t forget the values that your parents taught you. Because once you let those go, your life doesn’t mean anything.” 00:04:42 We were always in the back of her mind… and her grandparents, and she said that’s her advice to anybody. Do not let go of your values that your family taught you because it will take you out in the end. And she said that’s how she got out. 00:04:57 A long time ago, I gave up trying to tell them what to do because, I’ll tell you right now, it’s just gonna make it worse. It- it real- and I get it, it’s a parent’s role, especially when your kids are not adults and they’re doing things they’re not supposed to do, you know, it’s your job, but it comes to a time where you have to weigh out the- do you- do you want to be, you know, the parent and have everything done the right way, or how can I best support my child as they swim through this murky water and have them still trust me? 00:05:32 My daughter sent me something on Facebook just recently, and it was about meth and it was basically meth talking. And one of the things it did say as a meth user in this poem was, “Whenever I see my mom, she cries. And my little brother, I’m not his hero anymore.” Anyways, she sent me this- she actually sent it through Facebook, for the world to see, and this also shows me that she’s in recovery… is responsibility that she’s owning, but she sent it to me and said, “Now when I see my mom, she smiles, and in my little brother’s eyes, [cries] I- I now wear a cape again.” 00:06:16 My one daughter, um, she’s 90- 90-plus days clean. My other daughter is… um, I believe, clean as of May. Meth or any- fentanyl, they’re all very selfish drugs, and they will- they take over their bodies, their minds, their souls… and they just got to find that little crack and start clawing their way out. And when they do, you’ve got to be there. They got to know you love them. They gotta know that you trust them. 00:06:51 Yeah, it’s… the story of the two of them and it happening at the same time, really, you know, within the same time frame… Man, I am very thankful to be where I am today talking about this. Um… and I still have my daughters. Joanne Merrylees: 00:16 So, I am in recovery myself. Um, my recovery started June 7, 2010, um and I have been clean since then. 00:25 I know nobody in my family, nobody on this entire planet, could tell me to stop using drugs. I had to do that on my own. When I was ready, and that’s what happened with me- I was just done. With the lifestyle, with everything- I was so tired of being an addict. 00:43 It helps me having that lived experience, helps me when it comes to understanding, where our clients’ headspace is, why they use, and why they continue to use, and why it’s so hard to use. 00:56 Um, for me, my experience was a lot of trauma, um and a lot of abuse, um that I went through that I didn’t know... or I thought that I was coping with in regular ways. I didn’t know how to cope. I never had those skills on how to cope with that, and I never told anybody. 01:15 So, when I was sexually abused as a young girl, multiple times, I didn’t know how to voice that- I wasn’t taught that, so if I’m not taught that, how do I- I continue on the rest of my life, with that? Lisa: <table> <tbody> <tr> <td> Time Code </td> <td> Video </td> <td> Audio </td> </tr> <tr> <td> 00:00:02 </td> <td> Lisa walks on the sidewalk to the front entrance of a school. </td> <td> My name is Lisa, and I am a teacher and a mother. I would have said mother and teacher- </td> </tr> <tr> <td> 00:00:09 </td> <td> Lisa walks in the school hallway talking to a little girl. </td> <td> -but, uh, my sons are grown up now. </td> </tr> <tr> <td> 00:00:12 </td> <td> Interview footage </td> <td> Initially, I just thought I could control it. I thought if I just found the right- the magic formula or found the right person to help him that I could make it better. </td> </tr> <tr> <td> 00:00:24 </td> <td> Lisa sits on a chair at the front of the classroom. Her students sit on the floor. Close up shots of her working with her students. </td> <td> You know, when they’re little, when your kids are little and they have little hurts and you can fix them, and I just remember thinking, </td> </tr> <tr> <td> 00:00:34 </td> <td> Interview footage </td> <td> “Man, I wish it was those simple days” where you could just put him up on the counter and put a bandaid on his knee and it would be okay, but… [shakes head] He’s always very sensitive and, um, very creative, and he- </td> </tr> <tr> <td> 00:00:50 </td> <td> Photographs of her son </td> <td> -loved music. I remember I made a little, uh, Kleenex box guitar. He would sit and just- </td> </tr> <tr> <td> 00:00:58 </td> <td> Interview footage </td> <td> -play and sing. [laughs] And- and he didn’t often know the words, but he was just- it was one of his passions, and it was always. I spent so much time trying to say it the right way or [finger quotes] “fix” him that, you know, there’s times that I really regret that part. I regret all the times that I said the same thing over and over again to him. And when are you gonna get help? And when are you gonna, you know? In one of his pieces of writing that we found, there was something about every time I’m with my family, that’s all they ask or want to know about me. And I remember getting to the point where I realized that was happening and that I had forgotten who he was or to see the rest of him. … </td> </tr> <tr> <td> 00:04:03 </td> <td> Interview footage </td> <td> My son had actually, um, died in a backyard of somebody’s house in a shed, and, um, and I think he was gone for most of the day before anybody noticed that he was gone. It took me a long time to kind of work through that and get some peace about it because [shakes head, long pause]... because you imagine the little boy on the counter and fixing it and making it better. [shakes head, wipes eyes] And I wasn’t there. </td> </tr> <tr> <td> 00:04:48 </td> <td> School hallway </td> <td> The more I shared our story, the more people I learned- </td> </tr> <tr> <td> 00:04:52 </td> <td> Lisa teaches in front of her young students, who sit on the carpet. </td> <td> -had that story also. </td> </tr> <tr> <td> 00:04:54 </td> <td> Photograph of son on classroom bulletin board </td> <td> My son’s legacy is to share that and to say we’re all- we’re all- this is our story. </td> </tr> </tbody> </table>   Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie) Source A related resource from which the described resource is derived "Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist (1st phase of campaign):<iframe width="560" height="315" src="https://www.youtube.com/embed/WcDAcDNbVK0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> Campaign website (2nd phase of campaign): <a href="https://everyoneisimpacted.com/videos/">https://everyoneisimpacted.com/videos/</a> Description An account of the resource For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town. Interviewees mention seeing a shift in opioid addiction from street populations to the town population. The featured service providers recommend using a non-judgmental approach so that PWLLEs can build relationships and thereby be more likely to receive care. A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series. Creator An entity primarily responsible for making the resource City of Grande Prairie Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-11 Language A language of the resource English Type The nature or genre of the resource Curated Stories Format The file format, physical medium, or dimensions of the resource Longer Documentary Audience A class of entity for whom the resource is intended or useful. General Public Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant State/Provincial 100% White 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Dehumanization Mixture of Classes Morally Wrong Mostly younger individuals Normalize Positive Treatment Sharing Personal Stories Structural/Historical/Political https://www.antistigma.info/files/original/469c2193ccf606d41942666b85999adb.pdf a144479384082f5eb760538f7067b402 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Anti-Stigma Campaigns (2009-2020) Moving Image A series of visual representations imparting an impression of motion when shown in succession. Examples include animations, movies, television programs, videos, zoetropes, or visual output from a simulation. Location The location of the campaign Ontario Transcription Any written text transcribed from a sound Rachel Cybulski Hairstylist and Yoga Instructor 00:36 My addiction started in the hospital setting. With opiates, uh, your tolerance continues to go up; there’s, like, no ceiling. It’s just like, your tolerance goes up to medication, and then every stage of the healing, my pain would go up. … 01:37 ‘cause I felt like I couldn’t talk to my friends and family about it because I couldn’t ever admit that I had an addiction, ‘cause I didn’t want my husband to leave me. That part of it was really hard. 01:35 I, um… knew a girl who could get me pills like Dilaudid or Percocet or… One time, she couldn’t find any pills for me, and she’s like, “I… have some heroin, though,” and, literally within, like, two or three months of that first time I tried heroin, I lost my job, I lost my husband, I lost my house. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource People Who Use Drugs Are Real People (Durham Region) Creator An entity primarily responsible for making the resource Durham Region Health Department Date A point or period of time associated with an event in the lifecycle of the resource 2019-06 Language A language of the resource English Type The nature or genre of the resource Curated Stories Images and Messages Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant County/Regional Source A related resource from which the described resource is derived "Opioids and Overdose Prevention" YouTube Playlist: <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe> "Opioids and Overdose Prevention" Webpage: <a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx">https://www.durham.ca/en/health-and-wellness/drugs.aspx</a> Subject The topic of the resource Opioid Crisis Description An account of the resource This campaign builds on the "Stop Overdose BC" concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the "drug user" identity label, this campaign chose to incorporate person-first language: "uses drugs". Format The file format, physical medium, or dimensions of the resource Social Marketing Audience A class of entity for whom the resource is intended or useful. General Public 100% Middle & Upper class 11 or more PWLLE 11 or more total individuals featured Addiction Does Not Discriminate Age Mixture Barrier to Treatment Includes Asian/Middle-Eastern individuals Includes Black individuals Includes Trans/non-binary Other Identities Recovery Is Possible Stock Photography