Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization.]]>First Nations Health Authority]]>Vancouver Coastal Health]]>YouTube Playlist:
Accompanying PDF Teaching Guide for this video series:
https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf]]>'Taking Care of Each Other': Indigenous Harm Reduction Video Series" by FNHA and VCH is licensed under CC-BY-NC.]]>Web-based Only]]>English]]>Curated Stories]]>Specific Community]]>General Public]]>The Tides of Change South Surrey]]>White Rock Overdose Prevention and Response Community Action Team in British Columbia]]>"Building Hope: Substance Use in the Trades" YouTube video:
Two months later, a related resource toolkit for dealing with substance use issues in the workplace titled, "Substance Use and the Workplace: Supporting Employers and Employees in the Trades", was released by the Canadian Centre on Substance Use and Addiction (CCSA). Constructed with the help of Health Canada and the Canadian Centre for Occupational Health and Safety, this toolkit contains information on several topics, including:
Explaining stigma
Problems with orgnaizational cultures and workplace risk factors
Education resources
Addressing substance use in the workpalce
Policy and procedure guidance
Employee resources (including getting help)
Lists of related sources or organizations
Finally, a 30-second live-action video ad was released in September 2022 to raise awareness around the stigma of substance use and how it can be a barrier to recovery for men in the trades. Following a construction worker as he lofts around a cinderblock home (representing the stigma of his substance use), the narrator comments that his wife tries to take it away for him but he refuses, drawing parallels to how stigma can be a heavy burden and can create difficulty in asking for help for one's personal issues with addiction. Nonetheless, the narrator emphasises that individuals like him can get better with support, and that it takes strength to reach out for help (countering the idea that "needing help" is a sign of weakness).]]>Health Canada]]>Campaign webpage: https://www.Canada.ca/easetheburden
"End the stigma: Jill's story" "End the stigma: Shane's story" "End the stigma: Brian's story" "End the stigma: Rachel's Story"]]>Social Marketing]]>English]]>Curated Stories]]>County/Regional]]>General Public]]> A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series.]]>City of Grande Prairie]]>"Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist (1st phase of campaign):]]>Campaign website (2nd phase of campaign): https://everyoneisimpacted.com/videos/]]>Longer Documentary]]>English]]>Curated Stories]]>State/Provincial]]>General Public]]>
Opioid misuse affects everyone
Drug addiction is a disease of despair
Public knowledge of opioid addiction resources is lacking
This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign.]]>Peace River Victim Services ]]>Campaign developer notes by Massive Media: https://engagemassive.com/cases/eye-of-the-storm/]]>Social Marketing]]>English]]>Images and Messages]]>County/Regional]]>General Public]]>Overdose Crisis]]> *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply*]]>First Gear Productions]]>]]>https://caughtintheflood.com/]]>Flood: The Overdose Epidemic in Canada" by First Gear Productions is licensed under CC BY-NC-ND 4.0.]]>Longer Documentary]]>English]]>Curated Stories]]>National]]>General Public]]>