<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dcterms="http://purl.org/dc/terms/">
<rdf:Description rdf:about="https://www.antistigma.info/items/show/5">
    <dcterms:title><![CDATA[Flood: The Overdose Epidemic in Canada]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Overdose+Crisis">Overdose Crisis</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[Highlighting the "province-to-province grassroots initiatives [that] provide harm reduction services, prevent overdoses, and reverse overdoses when they happen", this documentary addresses the stigma around substance use disorder. It narrows its focus on five Canadian provinces: Ontario, Quebec, Manitoba, British Columbia, and Alberta.<br /><br />*talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply*]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=%3Ca+href%3D%22https%3A%2F%2Ffirstgearproductions.ca%2Fchannel%2F%22+target%3D%22_blank%22+rel%3D%22noopener%22%3EFirst+Gear+Productions%3C%2Fa%3E"><a href="https://firstgearproductions.ca/channel/" target="_blank" rel="noopener">First Gear Productions</a></a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<br /><iframe width="560" height="315" src="https://www.youtube.com/embed/zdNxcRutMmc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">https://caughtintheflood.com/</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-07-09/2020-07-22]]></dcterms:date>
    <dcterms:rights><![CDATA["<a href="https://caughtintheflood.com/" target="_blank" rel="noopener">Flood: The Overdose Epidemic in Canada</a>" by <a href="https://firstgearproductions.ca/" target="_blank" rel="noopener">First Gear Productions</a> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>.]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Longer+Documentary">Longer Documentary</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=National">National</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/160">
    <dcterms:title><![CDATA[It is ok to ask for help<br />
]]></dcterms:title>
    <dcterms:description><![CDATA[In April 2023, the City of Edmonton's YouTube channel released a brief video aimed at informing the public about the ongoing drug toxicity crisis within the local community. The video features an interview with Crystal, a mother who shares her story about her twenty-year-old son who had been working as an electrical apprentice until he tragically lost his life due to opioid use. Spurred to prevent others from suffering the same fate as her son, Crystal also speaks about her current efforts to raise awareness and combat the drug toxicity crisis in her community.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Alberta+Alliance+Who+Educates+and+Advocates+Responsibly+%28AAWEAR%29">Alberta Alliance Who Educates and Advocates Responsibly (AAWEAR)</a>]]></dcterms:creator>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=City+of+Edmonton+">City of Edmonton </a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"It is ok to ask for help" Campaign YouTube video:</strong><br /><iframe width="560" height="315" src="https://www.youtube.com/embed/hDpOfb2NrFU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:date><![CDATA[2023-04-03<br />
]]></dcterms:date>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Web-based+Only">Web-based Only</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/12">
    <dcterms:title><![CDATA[Toward the Heart: Language Matters]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Harm+Reduction">Harm Reduction</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[The BC Centre for Disease Control (BCCDC) enlisted the help of social justice-oriented creative and digital agency, <a href="https://hellocoolworld.com/" target="_blank" rel="noopener">Hello Cool World Media</a>, to custom build a harm reduction showcase called Toward the Heart. According to <a href="https://hellocoolworld.com/#!?q=ajax_portfolio&amp;nid=62" target="_blank" rel="noopener">Hello Cool World</a>, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language".]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=BC+Centre+for+Disease+Control">BC Centre for Disease Control</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"Language Matters: Creating a safer space with less stigma" </strong><strong>Vimeo</strong> <strong>Video:</strong><iframe width="640" height="360" src="https://player.vimeo.com/video/264095540?h=232e54d71c&amp;color=b4202a&amp;title=0&amp;byline=0&amp;portrait=0" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>
<p><br /><strong>Campaign Website:</strong><br /><a href="https://towardtheheart.com/reducing-stigma" target="_blank" rel="noopener">https://towardtheheart.com/reducing-stigma</a></p>]]></dcterms:source>
    <dcterms:date><![CDATA[2018-04-10]]></dcterms:date>
    <dcterms:rights><![CDATA[Copyright © 2021, Toward the Heart. All Rights Reserved]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Web-based+Only">Web-based Only</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Education+Only">Education Only</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/1">
    <dcterms:title><![CDATA[Stop Overdose BC]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Overdose+Crisis">Overdose Crisis</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[This anti-stigma campaign was developed by BC&#039;s Ministry of Mental Health and Addictions and launched in January 2018. The social marketing campaign&#039;s materials included two TV spot PSAs, an initial roll-out of four posters/social media ads (coloured backgrounds) and a follow-up campaign refresh that slightly changed poster wording and added an additional poster (&quot;Uncle&quot;). The campaign was heavily promoted through partnerships with provincial transit authority Translink (i.e. large posters on bus stops and at train stations) and through two major sports teams the Vancouver Canucks and BC Lions (e.g. promotion at sporting events, posters on the exterior of sports arenas). ]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=BC+Ministry+of+Mental+Health+and+Addictions">BC Ministry of Mental Health and Addictions</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[The landing page is no longer campaign-specific.<br /><a href="https://www.stopoverdose.gov.bc.ca/">https://www.stopoverdose.gov.bc.ca/</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2018-01-01]]></dcterms:date>
    <dcterms:contributor><![CDATA[<a href="https://tractioncreative.com/" target="_blank" rel="noreferrer noopener">Traction Creative Communications</a>, Art Director &amp; Designer <a href="http://katemarlowe.ca/portfolio/stop-overdose-bc/" target="_blank" rel="noreferrer noopener">Kate Marlowe</a>]]></dcterms:contributor>
    <dcterms:rights><![CDATA[Copyright © 2021, Province of British Columbia. All Rights Reserved.]]></dcterms:rights>
    <dcterms:relation><![CDATA[MMHA produced at least two follow-up campaigns that were broadly related to &quot;Stop Overdose&quot; and targeted specific groups (Punjabi and Chinese speaking communities, Men). At least five campaigns in Ontario were based broadly on the creative concepts developed for this campaign (e.g. use of the &quot;People who use drugs are real people&quot; tag line and presenting stock images alongside words denoting relational roles)]]></dcterms:relation>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/3">
    <dcterms:title><![CDATA[Courageous Conversations]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Overdose+Crisis">Overdose Crisis</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[A year and a half after the release of the "Stop Overdose BC" campaign, the BC Government Communications &amp; Public Engagement agency (GCPE) enlisted the help of a multicultural ad agency, Captus Advertising, to adapt the campaign for ethnic audiences. Captus Advertising, however, concluded that the campaign could not be adapted because of cultural incongruence, so it developed a new but related campaign to resonate with the collectivist and family-oriented cultural values of Asian audiences. The campaign stressed the importance of listening as "one of the best ways to help [those who struggle with drug use]" (see image). This campaign had two phases consisting of print, digital, and radio ads.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=BC+Ministry+of+Mental+Health+and+Addictions">BC Ministry of Mental Health and Addictions</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>Link to Campaign Case Study by Captus Advertising:</strong><br /><a href="https://www.captusad.com/2020/06/16/overdose-campaign-case-study/" target="_blank" rel="noopener">https://www.captusad.com/2020/06/16/overdose-campaign-case-study/</a><br /><br /><strong>Link to Campaign</strong> <strong>Materials:</strong><br /><a href="https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC" target="_blank" rel="noopener">https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-01-09]]></dcterms:date>
    <dcterms:contributor><![CDATA[Captus Advertising Art Director, <a href="https://www.captusad.com/jacky-phua/" target="_blank" rel="noopener">Jacky Phua</a>]]></dcterms:contributor>
    <dcterms:rights><![CDATA[Copyright © 2021, Province of British Columbia. All Rights Reserved.]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Punjabi">Punjabi</a>]]></dcterms:language>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Chinese">Chinese</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Specific+Community">Specific Community</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Family%2FFriends+of+PWUD">Family/Friends of PWUD</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/36">
    <dcterms:title><![CDATA[Innocence Lost: Stories of Youth Addiction on PEI]]></dcterms:title>
    <dcterms:description><![CDATA["This short documentary features four young adults who tell their personal stories of substance use from how they started to where they are now" (from YouTube). This video features two mothers of young adults that suffered from substance use disorder to speak about their views and how they had tried to help their children recover. "Certified Addictionologist" Dr. Denise Lea is also brought in to explain the extent of the opioid crisis in PEI and to clear common misconceptions people have about withdrawal.<br /><br />For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Boys+and+Girls+Club+of+Charlottetown">Boys and Girls Club of Charlottetown</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<br /><strong>"Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist:</strong><br /><iframe width="560" height="315" src="https://www.youtube.com/embed/mxZ4XblKXFM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>
<div id="dublin-core-source" class="element">
<div class="element-text five columns offset-by-two">
<p><a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/"></a></p>
</div>
</div>]]></dcterms:source>
    <dcterms:source><![CDATA[<strong>Campaign website:<br /></strong><a href="https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/">https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2013-05-01]]></dcterms:date>
    <dcterms:contributor><![CDATA[Lowell Productions]]></dcterms:contributor>
    <dcterms:contributor><![CDATA[Health PEI]]></dcterms:contributor>
    <dcterms:rights><![CDATA[Copyright © Boys &amp; Girls Club of Charlottetown<br />
<br />
From BGCC Blog: &quot;We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with.&quot;<br />
<br />
Video is available to the public on Youtube under the user Lowell Productions. <br />
<br />
]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Longer+Documentary">Longer Documentary</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/30">
    <dcterms:title><![CDATA[Overdose can affect anyone (BSUN)]]></dcterms:title>
    <dcterms:description><![CDATA[A Facebook post and physical poster created and distributed the by Brantford Substance Users Network published in advance of International Overdose Awareness Day on August 31, 2020.  Physical posters of this Facebook post were also spread around the town of Brantford. This campaign stands out for representing ethnic diversity along with the message that addiction does not discriminate. ]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Brantford+Substance+Users+Network+%28BSUN%29">Brantford Substance Users Network (BSUN)</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<p><strong>Facebook Post:</strong> <a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182">https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182</a><br /><a href="https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182"></a></p>]]></dcterms:source>
    <dcterms:date><![CDATA[August 9, 2020]]></dcterms:date>
    <dcterms:relation><![CDATA[&quot;Overdose can affect anyone&quot; is a tagline borrowed from official International Overdose Awareness Day materials (https://www.overdoseday.com/campaign-resources/) and also used prominently in the Moms Stop the Harm national campaign and Saskatchewan chapter of MSTH for IOAD 2020. This campaign was included because BSUN adapted this campaign, creating their own material.]]></dcterms:relation>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=City">City</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/29">
    <dcterms:title><![CDATA[The opioid crisis: A mother&#039;s story about how pharmacists can help]]></dcterms:title>
    <dcterms:description><![CDATA[This campaign consists of two short videos featuring the chair of the Canadian Pharmacists Association (CPhA) discussing the opioid crisis with one of the leaders of Moms Stop the Harm. The "How Does Stigma Affect Patient Care" video considers the effect stigma has on patient care in regards to recovery and addiction. A mother is featured, emphasizing that compassion is needed from pharmacists when dispensing treatments for addiction. In the other video, "How Pharmacists Can Help", the mother explains the importance of pharmacists providing Naloxone kits and tells a personal story of how a pharmacist's encouragement and support helped her son towards his recovery.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Canadian+Pharmacists+Association">Canadian Pharmacists Association</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>Youtube videos:<br /></strong><br /><iframe width="560" height="315" src="https://www.youtube.com/embed/dRAvR0kkaig" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<iframe width="560" height="315" src="https://www.youtube.com/embed/Thys2w_jigQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<a href="http://www.pharmacists.ca/opioids" target="_blank" rel="noopener">www.pharmacists.ca/opioids</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-02-01]]></dcterms:date>
    <dcterms:contributor><![CDATA[Moms Stop the Harm]]></dcterms:contributor>
    <dcterms:rights><![CDATA[© 2021 CPhA. All Rights Reserved.]]></dcterms:rights>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Web-based+Only">Web-based Only</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Organizational">Organizational</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Service+Providers">Service Providers</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/85">
    <dcterms:title><![CDATA[Everyone is Impacted (Critical Condition: The Opioid Crisis in Grande Prairie)]]></dcterms:title>
    <dcterms:description><![CDATA[For the first iteration of this campaign in 2019, the City of Grande Prairie, SK released a video featuring a variety of people with lived and living experience (PWLLEs) and service providers, discussing the increased substance use in their town. Interviewees mention seeing a shift in opioid addiction from street populations to the town population. The featured service providers recommend using a non-judgmental approach so that PWLLEs can build relationships and thereby be more likely to receive care.<br /><br />A second wave of this campaign was also orchestrated in 2021, expanding the conversation about the opioid crisis in Grande Prairie to 14 YouTube videos, with a larger focus on local indigenous PWLLEs and youth. In addition to being released on the City of Grand Prairie's YouTube channel, these videos are included on the campaign website with a supplementary facilitator's guide to accompany screenings of the video series.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=City+of+Grande+Prairie">City of Grande Prairie</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"Critical Condition: The Opioid Crisis in Grande Prairie" Youtube Playlist </strong>(1st phase of campaign)<strong>:</strong><iframe width="560" height="315" src="https://www.youtube.com/embed/WcDAcDNbVK0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe>]]></dcterms:source>
    <dcterms:source><![CDATA[<strong>Campaign website </strong>(2nd phase of campaign)<strong>:</strong><br /><a href="https://everyoneisimpacted.com/videos/">https://everyoneisimpacted.com/videos/</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-04-11]]></dcterms:date>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Longer+Documentary">Longer Documentary</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=State%2FProvincial">State/Provincial</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description><rdf:Description rdf:about="https://www.antistigma.info/items/show/11">
    <dcterms:title><![CDATA[People Who Use Drugs Are Real People (Durham Region)]]></dcterms:title>
    <dcterms:subject><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Opioid+Crisis">Opioid Crisis</a>]]></dcterms:subject>
    <dcterms:description><![CDATA[This campaign builds on the &quot;Stop Overdose BC&quot; concept by integrating four related videos on opioids and overdose prevention, demonstrating the impact of the opioid crisis on real people in the Durham Region. The videos focus on the opioid crisis in Durham Region, finding a solution to the opioid crisis, the importance of a caring community, and the reality of the opioid crisis. They feature a mayor, police officer and chief of police, medical officer, deputy fire chief, director of mental health and addictions, registered nurse, and a couple people with lived experience. Like the original concept, the campaign posters use stock photo models; however, instead of the &quot;drug user&quot; identity label, this campaign chose to incorporate person-first language: &quot;uses drugs&quot;.]]></dcterms:description>
    <dcterms:creator><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=39&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Durham+Region+Health+Department">Durham Region Health Department</a>]]></dcterms:creator>
    <dcterms:source><![CDATA[<strong>"Opioids and Overdose Prevention" YouTube Playlist</strong>:<br /><br /><iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PLsFkC_TFOQxnp-TB49RmT3D6swNuV9ehq" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen"></iframe><br /><br /><strong>"Opioids and Overdose Prevention" Webpage</strong>:<br /><a href="https://www.durham.ca/en/health-and-wellness/drugs.aspx">https://www.durham.ca/en/health-and-wellness/drugs.aspx</a>]]></dcterms:source>
    <dcterms:date><![CDATA[2019-06]]></dcterms:date>
    <dcterms:format><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Social+Marketing">Social Marketing</a>]]></dcterms:format>
    <dcterms:language><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=44&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=English">English</a>]]></dcterms:language>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Curated+Stories">Curated Stories</a>]]></dcterms:type>
    <dcterms:type><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=51&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Images+and+Messages">Images and Messages</a>]]></dcterms:type>
    <dcterms:coverage><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=38&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=County%2FRegional">County/Regional</a>]]></dcterms:coverage>
    <dcterms:audience><![CDATA[<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=89&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=General+Public">General Public</a>]]></dcterms:audience>
</rdf:Description></rdf:RDF>
