]]> Alberta Alliance Who Educates and Advocates Responsibly (AAWEAR)]]> City of Edmonton ]]> "It is ok to ask for help" Campaign YouTube video:
]]> ]]> Web-based Only]]> English]]> Images and Messages]]> State/Provincial]]> General Public]]> The Tides of Change South Surrey]]> White Rock Overdose Prevention and Response Community Action Team in British Columbia]]> "Building Hope: Substance Use in the Trades" YouTube video:


Related links:
http://www.canada.ca/easetheburden
http://www.linktr.ee/meninthetrades]]> Web-based Only]]> English]]> Curated Stories]]> National]]> General Public]]>
In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.]]> Ontario Construction Consortium]]> Campaign website:
https://theotherpandemic.ca/

Campaign Instagram page:
https://www.instagram.com/other_pandemic/

Campaign Facebook page:
https://www.facebook.com/ontariosopioidcrisis

Campaign Twitter page:
https://twitter.com/other_pandemic]]> Social Marketing]]> English]]> Images and Messages]]> State/Provincial]]> General Public]]>
  • Men in trades and substance use
  • Find help with substance use
  • Learn about the harms of stigma
  • Know the risks of opioids and how to save a life
  • Chronic pain and substance use
Two months later, a related resource toolkit for dealing with substance use issues in the workplace titled, "Substance Use and the Workplace: Supporting Employers and Employees in the Trades", was released by the Canadian Centre on Substance Use and Addiction (CCSA). Constructed with the help of Health Canada and the Canadian Centre for Occupational Health and Safety, this toolkit contains information on several topics, including:
  • Explaining stigma
  • Problems with orgnaizational cultures and workplace risk factors
  • Education resources
  • Addressing substance use in the workpalce
  • Policy and procedure guidance
  • Employee resources (including getting help)
  • Lists of related sources or organizations
Finally, a 30-second live-action video ad was released in September 2022 to raise awareness around the stigma of substance use and how it can be a barrier to recovery for men in the trades. Following a construction worker as he lofts around a cinderblock home (representing the stigma of his substance use), the narrator comments that his wife tries to take it away for him but he refuses, drawing parallels to how stigma can be a heavy burden and can create difficulty in asking for help for one's personal issues with addiction. Nonetheless, the narrator emphasises that individuals like him can get better with support, and that it takes strength to reach out for help (countering the idea that "needing help" is a sign of weakness).]]> Health Canada]]> Campaign webpage:
https://www.Canada.ca/easetheburden

Example Campaign Facebook post:
https://www.facebook.com/photo/?fbid=400920468745388&set=a.254790070025096

Example Campaign Twitter post:
]]>
Related campaign news article:
https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades

Related campaign toolkit:
https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit

Promotional Twitter post for toolkit:
]]>
"Getting help for addiction takes strength" Campaign YouTube video:

]]> Social Marketing]]> English]]> Education Only]]> National]]> General Public]]> land-based healing" (a recovery approach via attuning to indigenous culture). Additionally, the campaign website includes information on the overdose crisis during the COVID-19 pandemic, educational and community support resources for addiction, and promotional campaign posters.]]> First Nations Health Authority ]]> Campaign website:
https://harmreduction.fnha.ca/

Campaign posters:
https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf]]> © 2022 FIRST NATIONS HEALTH AUTHORITY]]> Web-based Only]]> English]]> Curated Stories]]> State/Provincial]]> General Public]]>
Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."]]> Island Health]]> Campaign Facebook post:
https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099

Campaign-related web page:
https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services

Press release article (for April 2022 iteration):
https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances

Example Campaign Twitter post:
]]> Magazine containing campaign-related article (pg. 10):
https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf]]> Social Marketing]]> English]]> Images and Messages]]> County/Regional]]> General Public]]> Note: the linked YouTube playlists had been renamed.)

Two YouTube playlists are linked in this entry:  the  Addictions playlist and the Canadian Addictions Crisis playlist. The Addictions playlist includes both longer-form clips from the documentary and short pre-roll clips, whereas the Canadian Addictions Crisis playlist includes only the latter.]]> Saskatchewan Union of Nurses (SUN)]]> "Addictions" YouTube playlist page:
https://www.youtube.com/playlist?list=PLhn3oDV7X99FPkS7EOezq-Cmkw7_c7GgP

"Addictions" YouTube video playlist:


"Canadian Addictions Crisis" YouTube playlist page:
https://www.youtube.com/playlist?list=PLhn3oDV7X99GJe6V_GR8LVWOxCjv98VSv

Campaign site (defunct):
https://makingthedifference.ca/addiction-and-crisis]]> Social Marketing]]> English]]> Curated Stories]]> State/Provincial]]> General Public]]> Opioids Don't Discriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province.]]> Strathcona County Family and Community Services]]> Campaign Development YouTube video :


Campaign Creator site:
https://www.strathcona.ca/community-families/community-programs/drug-strategy/

Alberta Doctors' Digest article on the exhibit:
https://add.albertadoctors.org/issues/september-october-2019/opioids-dont-discriminate-interactive-experience/

Sherwood Park News article on awards:
https://www.sherwoodparknews.com/news/local-news/countys-opioids-exhibit-receives-high-praise

Campaign "Do-it-yourself" Kit (will automatically download):
https://www.strathcona.ca/files/files/fcs_oddie-diy-kit-spreads.pdf]]> Interactive Experience]]> English]]> Dramatized Story]]> County/Regional]]> General Public]]>
  • Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"
  • Adjustments in harm reduction tips language
  • Inclusion of National Overdose Response System (NORS) phone numeber in newer version
  • Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image

(i) Campaign goals- To reduce opioid-related deaths in Saskatchewan, promote treatment services (including the take home naloxone kit program and addictions services), build awareness of the Good Samaritan Act, and reduce stigma.

(ii) Target audiences- Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers.

(iii) Mediums – Resto-bar posters, Facebook and Instagram video ads, YouTube video ads, Google ads, and cinema ads.
Opioid information as well as campaign poster can be viewed here:

www.saskatchewan.ca/opioids

]]> Government of Saskatchewan: Department of Health]]> Related Website (featured on campaign posters):
https://www.saskatchewan.ca/opioids]]> Social Marketing]]> English]]> Images and Messages]]> State/Provincial]]> General Public]]> Peer2Peer (BCCDC/Toward The Heart)]]> "Compassionate Action: An Anti-Stigma Campaign" YouTube Playlist:
]]> Campaign webpage:
https://towardtheheart.com/peer2peer-project (scroll to the bottom of the page for anti-stigma campaign description)]]> Web-based Only]]> English]]> Dramatized Story]]> County/Regional]]> Service Providers]]>