Overdose Crisis]]>BC Ministry of Mental Health and Addictions]]>https://www.stopoverdose.gov.bc.ca/]]>Traction Creative Communications, Art Director & Designer Kate Marlowe]]>Social Marketing]]>English]]>Images and Messages]]>State/Provincial]]>General Public]]>Opioid Crisis]]>Health Canada]]>https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html]]>In Plain Sight" by Health Canada is licensed under CC BY-NC-ND.]]>Web-based Only]]>English]]>French]]>Curated Stories]]>National]]>General Public]]>Overdose Crisis]]>BC Ministry of Mental Health and Addictions]]>Link to Campaign Case Study by Captus Advertising: https://www.captusad.com/2020/06/16/overdose-campaign-case-study/
Link to CampaignMaterials: https://www.stopoverdose.gov.bc.ca/theweekly/resources-punjabi-SC-and-TC]]>Jacky Phua]]>Social Marketing]]>Punjabi]]>Chinese]]>Images and Messages]]>Specific Community]]>Family/Friends of PWUD]]>Overdose Crisis]]> *talks to a lot of activists, including doctors; structural interventions/legalizations/safe supply*]]>First Gear Productions]]>]]>https://caughtintheflood.com/]]>Flood: The Overdose Epidemic in Canada" by First Gear Productions is licensed under CC BY-NC-ND 4.0.]]>Longer Documentary]]>English]]>Curated Stories]]>National]]>General Public]]>Health Canada]]>
In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings.]]>Northern Health]]>Campaign Posters (PDF):
"Stop Stigma. Save Lives" YouTube Playlist:
Campaign Webpage: https://www.northernhealth.ca/health-topics/stigma ]]>Stop Stigma. Save Lives." by Northern Health is licensed under CC BY-NC-ND.]]>Social Marketing]]>English]]>Curated Stories]]>County/Regional]]>General Public]]>Opioid Crisis]]>Durham Region Health Department]]>"Opioids and Overdose Prevention" YouTube Playlist:
"Opioids and Overdose Prevention" Webpage: https://www.durham.ca/en/health-and-wellness/drugs.aspx]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>County/Regional]]>General Public]]>Harm Reduction]]>Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language".]]>BC Centre for Disease Control]]>"Language Matters: Creating a safer space with less stigma" VimeoVideo:
Overdose awareness and the overdose crisis in Canada
Information about Canada's Good Samaritan Drug Overdose Act
Naloxone
Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module.]]>Health Canada]]>Campaign Website: https://knowmoreopioids.ca/
Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/]]>Know More" by Health Canada is licensed under CC BY-NC-ND.]]>Social Marketing]]>English]]>French]]>Images and Messages]]>National]]>General Public]]>subdomain for news.]]>Interior Health]]>Interior Health's "Stigma and Substance Use" Video Playlist: