Harm Reduction]]> Hello Cool World Media, to custom build a harm reduction showcase called Toward the Heart. According to Hello Cool World, the phrase "toward the heart" is "a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care". BCCDC teamed up with Hello Cool World to create a video on reducing stigma through language. In addition to this video, the BCCDC Harm Reduction Team released a corresponding PDF with "4 guidelines to using non-stigmatizing language".]]> BC Centre for Disease Control]]> "Language Matters: Creating a safer space with less stigma" Vimeo Video:

Campaign Website:
https://towardtheheart.com/reducing-stigma

]]> Web-based Only]]> English]]> Education Only]]> State/Provincial]]> General Public]]>