Opioids Don't Discriminate campaign is an interactive experience held in Strathcona County, where visitors were able to walk and follow the stories of three individuals affected by the opioid crisis, reading vignettes and seeing events unfold in environmental models (including a car accident, a teenager's bedroom and an emergency room). Based on real experiences in the community, these stories followed a well-to-do father who spirals into opioid addiction after being prescribed opioids for a recreational hockey injury, a teenager who succumbs to opioid addiction after struggling with a new life, and the teenager's mom who had to navigate through the near-death experience of her child. Visitors also filled out pre- and post-experience surveys, with results indicating that most having gained a better understanding of and greater empathy for those fighting opioid addiction. Through six days, this exhibit attracted more than 1200 participants and inspired the making of a "do-it-yourself" kit on how to create similar exhibits, leading to recreations of this experience in other municipalities around the province.]]>Strathcona County Family and Community Services]]>Campaign Development YouTube video :
"Opioids and Overdose Prevention" Webpage: https://www.durham.ca/en/health-and-wellness/drugs.aspx]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>County/Regional]]>General Public]]>Overdose Crisis]]>First Nations Health Authority]]>"Harm Reduction Video Shorts" YouTube Playlist:
]]>"Harm Reduction Video Shorts" by FNHA is licensed under CC-BY-NC.]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>Specific Community]]>General Public]]>Overdose Crisis]]>BC Ministry of Mental Health and Addictions]]>https://www.stopoverdose.gov.bc.ca/]]>Traction Creative Communications, Art Director & Designer Kate Marlowe]]>Social Marketing]]>English]]>Images and Messages]]>State/Provincial]]>General Public]]>
The impact of empathy;
Preventing overdoses;
Experiences of stigma;
and Labels stick & labels hurt.
In response to the overdose crisis, several participants recommended implementing supervised consumption or injection sites across the province, as well as more accessible harm reduction services. Further, those with lived and living experience expressed the desire for respect and to be treated like human beings.]]>Northern Health]]>Campaign Posters (PDF):
"Stop Stigma. Save Lives" YouTube Playlist:
Campaign Webpage: https://www.northernhealth.ca/health-topics/stigma ]]>Stop Stigma. Save Lives." by Northern Health is licensed under CC BY-NC-ND.]]>Social Marketing]]>English]]>Curated Stories]]>County/Regional]]>General Public]]>Harm Reduction]]>Nipissing First Nation's official language, Anishinaabemwin, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community.]]>Nipissing First Nation]]>Facebook Posts:
Access all ten posts by clicking the left arrow.]]>Social Marketing]]>English]]>Anishinaabemwin]]>Images and Messages]]>Specific Community]]>General Public]]>Canadian Pharmacists Association]]>Youtube videos:
]]>]]>www.pharmacists.ca/opioids]]>Web-based Only]]>English]]>Curated Stories]]>Organizational]]>Service Providers]]> In promotion of this website and its materials, social media posts were created on Instagram, Facebook and Twitter. In each of these posts, an image (usually of a person's face) is paired with a quote or line about the opioid epidemic. For example, one social media post features a face of a dejected construction worker (implied to have a drug addiction) and comments that this person could be someone in our community, or even ourselves.]]>Ontario Construction Consortium]]>Campaign website: https://theotherpandemic.ca/
Campaign Twitter page: https://twitter.com/other_pandemic]]>Social Marketing]]>English]]>Images and Messages]]>State/Provincial]]>General Public]]> Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."]]>Island Health]]>Campaign Facebook post: https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099