Harm Reduction]]>Nipissing First Nation's official language, Anishinaabemwin, followed underneath by the equivalent word in English in a smaller font. Notably absent from the posts is the identity "drug user" (or "uses drugs"), diverging from the original "Stop Overdose BC" campaign, because the individuals photographed are real people, rather than stock photo models, the majority of whom are represented in a professional capacity in support of people who use drugs in the community.]]>Nipissing First Nation]]>Facebook Posts:
Access all ten posts by clicking the left arrow.]]>Social Marketing]]>English]]>Anishinaabemwin]]>Images and Messages]]>Specific Community]]>General Public]]>Harm Reduction]]>
Harm Reduction
Indigenizing Harm Reduction
Resisting (Reducing) Stigma
Hopes for the Future
Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization.]]>First Nations Health Authority]]>Vancouver Coastal Health]]>YouTube Playlist:
Accompanying PDF Teaching Guide for this video series:
]]>"Harm Reduction Video Shorts" by FNHA is licensed under CC-BY-NC.]]>Social Marketing]]>English]]>Curated Stories]]>Images and Messages]]>Specific Community]]>General Public]]>
"frame multiple crises": the opioid crisis, overdose crisis, and drug policy crisis;
"frame the community response"; and
answer "what we can do" to counteract stigma as community members, service providers, people who use substances, and people impacted by substance use.
Note: Since the launch of this campaign, the "AIDS Committee of Windsor" has changed its name to "Pozitive Pathways".]]>Pozitive Pathways]]>Campaign Homepage: https://www.labelmeperson.com/
]]>]]>www.pharmacists.ca/opioids]]>Web-based Only]]>English]]>Curated Stories]]>Organizational]]>Service Providers]]>Brantford Substance Users Network (BSUN)]]>Facebook Post:https://www.facebook.com/BrantfordSubstanceUsersNetwork/photos/2628672244023182 ]]>Social Marketing]]>English]]>Images and Messages]]>City]]>General Public]]> For this camapign, a blog was also posted under the Stories of Youth Addiction Section of the Boys and Girls Club website. It outlines the premise of the campaign, who the campaign would be beneficial to and why they believe awareness and understanding is important to finding solutions to addiction.]]>Boys and Girls Club of Charlottetown]]>"Innocence Lost: Stories of Youth Addiction on PEI" YouTube Video Playlist:
]]>Campaign website: https://charlottetownbg.com/innocence-lost-stories-of-youth-addiction-on-pei/]]>
From BGCC Blog: "We encourage community members to use and distribute it and can also lend DVD copies to groups if needed. The video tells real stories, some of which are disturbing and highly emotional. We encourage adults to watch it and use their own discretion in whether or not it is appropriate for the population they wish to share it with."
Video is available to the public on Youtube under the user Lowell Productions.
Public knowledge of opioid addiction resources is lacking
This digital campaign featured concise segments of educational information, pairing of key statistics with contextual imagery, and a local resources section for those affected by opioid addiction. The website linked above is not the direct campaign website, but is Massive Media's page that contains sample pictures of the original campaign and their notes on the development and web design of the original campaign.]]>Peace River Victim Services ]]>Campaign developer notes by Massive Media: https://engagemassive.com/cases/eye-of-the-storm/]]>Social Marketing]]>English]]>Images and Messages]]>County/Regional]]>General Public]]>On peut tous agir pour sauver des vies" (We can all do our part to save lives).
One 30-second video was released on YouTube, depicting a female narrator who "reverses" a somber funeral for an overdose victim and explains that there is "no need for death", mirroring the consequences that the audience could have if they reached out to help those at risk in the opioid crisis. This video emphasizes how there could have been "no need" for the funeral of a middle-aged, middle-class appearing male if his friend had been there to adminster Naloxone to save his life when he overdosed. Another 30-second video (still available on Facebook) uses a darker and more urgent tone. This video starts off with an eerie pan through a deserted and run-down building before turning a corner to focus on a young man who appears to have died of an opioid overdose. The voiceover suggests that abuse of drugs from the "black market" or "without a prescription" kills "people like him" (suggesting street-based users) but then the camera makes a left turn and zooms in through a torn hole in the wall to focus on the same middle-aged, middle-class appearing man as in the other video, apparently overdosed and dead on a living room couch. The voiceover continues, "it also kills people like him and others", playing on the 'shock' of a non-stereotypical drug user dying of an opioid overdose alone and at home. The video concludes with the message that one overdose death occurs per day in Quebec.
In addition to the videos, three posters were released: two were released at launch (posters 1 and 2) and another poster was released in 2021 (poster 3). In poster 1, a dark backdrop is paired with an opioid pill that has a morphed, anguished face on one side, described as "la face cachée des opoïdes" (the hidden face of opioids). Below this pill, the poster contains text explaining that (1) prescription opioids are effective pain relievers but should be used with caution and (2) black market opioids are responsible for one death per day in Quebec. Alternately, posters 2 and 3 feature a single naloxone nasal spray in front of a brightly coloured background, with text that emphasises that we can reverse overdoses by using naloxone, and explaining what naloxone is and where to find it.
A government webpage was also included on all campaign materials, hosting information on the following opioid-related topics:
Description of opioids and consumption patterns
Risks of prescribed opioids and how to limit them
Risks of black market opioids and how to limit them
Popular press description of campaign: https://www.tvanouvelles.ca/2019/03/04/surdoses-dopioides-quebec-lance-une-nouvelle-campagne-de-sensibilisation]]>Social Marketing]]>French]]>Dramatized Story]]>State/Provincial]]>General Public]]> "Delaney – Registered Nurse – Small Town Anywhere" briefly features a nurse, emphasising that anyone can fall susceptible to addiction and that more resources are needed to provide better outcomes for clients. Presumably, this was a scene that was cut from the original "Making the Difference: Small Town Anywhere" documentary.]]>Saskatchewan Union of Nurses (SUN)]]>"Making the Difference: Small Town Anywhere" YouTube Playlist: ]]>]]>Social Marketing]]>English]]>Curated Stories]]>State/Provincial]]>General Public]]>