Harm Reduction]]>
  1. Harm Reduction
  2. Indigenizing Harm Reduction
  3. Resisting (Reducing) Stigma
  4. Hopes for the Future
Accompanying the video series is a teaching guide (see attached PDF) with discussion questions. Many of the participants in the videos identify as people with lived experience, either in recovery or active use, but they are represented as experts. While no one explicitly mentions the intersection between substance use stigma and racism - likely because the intended audience is Indigenous communities - several folks link addiction to intergenerational trauma from land theft, forced removal of children, and colonization.]]> First Nations Health Authority]]> Vancouver Coastal Health]]> YouTube Playlist:


Accompanying PDF Teaching Guide for this video series: 

https://www.fnha.ca/Documents/FNHA-VCH-Taking-Care-of-Each-Other-Harm-Reduction-Video-Guide.pdf]]> 'Taking Care of Each Other': Indigenous Harm Reduction Video Series" by FNHA and VCH is licensed under CC-BY-NC.]]> Web-based Only]]> English]]> Curated Stories]]> Specific Community]]> General Public]]> Overdose Crisis]]> First Nations Health Authority]]> "Harm Reduction Video Shorts" YouTube Playlist:


"Using Compassion to Tackle the Stigma of Addiction" Blog Post
The blog post links to this video of Dr. Nel Wieman on how COVID-19 has affected people who use substances:

]]> "Harm Reduction Video Shorts" by FNHA is licensed under CC-BY-NC.]]> Social Marketing]]> English]]> Curated Stories]]> Images and Messages]]> Specific Community]]> General Public]]> land-based healing" (a recovery approach via attuning to indigenous culture). Additionally, the campaign website includes information on the overdose crisis during the COVID-19 pandemic, educational and community support resources for addiction, and promotional campaign posters.]]> First Nations Health Authority ]]> Campaign website:
https://harmreduction.fnha.ca/

Campaign posters:
https://www.fnha.ca/Documents/FNHA-Harm-Reduction-2021-Posters.pdf]]> © 2022 FIRST NATIONS HEALTH AUTHORITY]]> Web-based Only]]> English]]> Curated Stories]]> State/Provincial]]> General Public]]>
  • Altered sub tag line from "Anyone is at risk of an overdose" to "If you or someone you know uses opioids"
  • Adjustments in harm reduction tips language
  • Inclusion of National Overdose Response System (NORS) phone numeber in newer version
  • Replacement of one darker haired woman stock image from the photo banner with a lighter haired woman stock image

(i) Campaign goals- To reduce opioid-related deaths in Saskatchewan, promote treatment services (including the take home naloxone kit program and addictions services), build awareness of the Good Samaritan Act, and reduce stigma.

(ii) Target audiences- Adults, ages 19-59; family and friends of people who misuse opioids, and health care providers.

(iii) Mediums – Resto-bar posters, Facebook and Instagram video ads, YouTube video ads, Google ads, and cinema ads.
Opioid information as well as campaign poster can be viewed here:

www.saskatchewan.ca/opioids

]]> Government of Saskatchewan: Department of Health]]> Related Website (featured on campaign posters):
https://www.saskatchewan.ca/opioids]]> Social Marketing]]> English]]> Images and Messages]]> State/Provincial]]> General Public]]> Opioid Crisis]]> Health Canada]]> https://www.canada.ca/en/health-canada/services/opioids/toolkit/in-plain-sight.html]]> In Plain Sight" by Health Canada is licensed under CC BY-NC-ND.]]> Web-based Only]]> English]]> French]]> Curated Stories]]> National]]> General Public]]> Health Canada]]>


'Stigma' landing page: https://www.canada.ca/en/health-canada/services/opioids/stigma.html]]> End Stigma" by Health Canada is licensed under CC BY-NC-ND.]]> Social Marketing]]> English]]> Images and Messages]]> Dramatized Story]]> National]]> General Public]]>
  • Opioids
  • Fentanyl
  • Signs of an opioid overdose
    • Overdose awareness and the overdose crisis in Canada
    • Information about Canada's Good Samaritan Drug Overdose Act
  • Naloxone
Now offered in an interactive virtual format due to the COVID-19 pandemic, the stigma module defines stigma, identifies the impacts of stigma on people who use drugs, and advocates for reducing stigma through changing language. To do so, video, audio, and text materials from other sources, including other Health Canada campaigns, are embedded into the module.]]> Health Canada]]> Campaign Website:
https://knowmoreopioids.ca/

Health Canada enlisted the help of experiential marketing agency Proof Experiences: https://www.proofexperiences.com/work/health-canada/]]> Know More" by Health Canada is licensed under CC BY-NC-ND.]]> Social Marketing]]> English]]> French]]> Images and Messages]]> National]]> General Public]]>
  • Men in trades and substance use
  • Find help with substance use
  • Learn about the harms of stigma
  • Know the risks of opioids and how to save a life
  • Chronic pain and substance use
Two months later, a related resource toolkit for dealing with substance use issues in the workplace titled, "Substance Use and the Workplace: Supporting Employers and Employees in the Trades", was released by the Canadian Centre on Substance Use and Addiction (CCSA). Constructed with the help of Health Canada and the Canadian Centre for Occupational Health and Safety, this toolkit contains information on several topics, including:
  • Explaining stigma
  • Problems with orgnaizational cultures and workplace risk factors
  • Education resources
  • Addressing substance use in the workpalce
  • Policy and procedure guidance
  • Employee resources (including getting help)
  • Lists of related sources or organizations
Finally, a 30-second live-action video ad was released in September 2022 to raise awareness around the stigma of substance use and how it can be a barrier to recovery for men in the trades. Following a construction worker as he lofts around a cinderblock home (representing the stigma of his substance use), the narrator comments that his wife tries to take it away for him but he refuses, drawing parallels to how stigma can be a heavy burden and can create difficulty in asking for help for one's personal issues with addiction. Nonetheless, the narrator emphasises that individuals like him can get better with support, and that it takes strength to reach out for help (countering the idea that "needing help" is a sign of weakness).]]> Health Canada]]> Campaign webpage:
https://www.Canada.ca/easetheburden

Example Campaign Facebook post:
https://www.facebook.com/photo/?fbid=400920468745388&set=a.254790070025096

Example Campaign Twitter post:
]]>
Related campaign news article:
https://canada.constructconnect.com/dcn/news/ohs/2021/08/opioid-crisis-prompts-creation-of-toolkit-for-trades

Related campaign toolkit:
https://www.ccsa.ca/substance-use-and-workplace-supporting-employers-and-employees-trades-toolkit

Promotional Twitter post for toolkit:
]]>
"Getting help for addiction takes strength" Campaign YouTube video:

]]> Social Marketing]]> English]]> Education Only]]> National]]> General Public]]> subdomain for news.]]> Interior Health]]> Interior Health's "Stigma and Substance Use" Video Playlist:



Interior Health Blog Posts:

"End the stigma: Jill's story"
"End the stigma: Shane's story"
"End the stigma: Brian's story"
"End the stigma: Rachel's Story"]]> Social Marketing]]> English]]> Curated Stories]]> County/Regional]]> General Public]]>
Subtly highlighting the other identities of people who use drugs, these advertisements featured images of men in different contexts, including working in a woodshop and playing with a child. Each advertisement also included this tagline: "Too many men have been lost to overdose. We're here for you because we want you to be here too."]]> Island Health]]> Campaign Facebook post:
https://www.facebook.com/VanIslandHealth/photos/a.135825909827520/4024989730911099

Campaign-related web page:
https://www.islandhealth.ca/our-services/mental-health-substance-use-services/overdose-prevention-services

Press release article (for April 2022 iteration):
https://www.islandhealth.ca/news/news-releases/island-health-launches-campaign-support-men-who-use-substances

Example Campaign Twitter post:
]]> Magazine containing campaign-related article (pg. 10):
https://www.islandhealth.ca/sites/default/files/news/documents/island-health-magazine-summer-2021.pdf]]> Social Marketing]]> English]]> Images and Messages]]> County/Regional]]> General Public]]>