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Language is exactly "French"

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On peut tous agir pour sauver des vies. (We can all do our part to save lives.)

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Based in Quebec, this 2019 anti-stigma campaign advocated for the general public to help fight the ongoing opioid crisis. Created for French-speaking audiences, two videos and three campaign posters were released. All campaign materials contain the…

Tags: 100% White, 2 to 5 PWLLE, 6 to 10 total individuals featured, Addiction Does Not Discriminate, Increases Overdose Risk, Mixture of Classes, Mostly friends/family, Mostly Middle-Aged (45-60), No Intersections, Prejudice/Stereotypes/In your head

Know More

Targeted toward teenagers and young adults, the Know More tour, originally in-person, visited high schools, events, and summer festivals to facilitate interactive activities on problematic opioid use. Along with addressing stigma towards people who…

Tags: 100% Middle & Upper class, 11 or more PWLLE, 11 or more total individuals featured, 70-99% White, 70-99% Youth (<29y), Addiction Does Not Discriminate, Barrier to Treatment, Includes Asian/Middle-Eastern individuals, Includes Black individuals, Includes Older Adults (60+), Includes potential users, Mostly PWUD, Mostly younger individuals, Prejudice/Stereotypes/In your head

In Plain Sight

Between May and August of 2019, Health Canada released an 8-episode podcast series on Apple Podcasts, Google Podcasts, and their own website that "explores the personal stories of people affected by the opioid crisis"; a crisis that is happening "in…

Tags: 100% White, 6 to 10 PWLLE, 6 to 10 total individuals featured, 70-99% Middle & Upper class, Addiction Does Not Discriminate, Age Mixture, Barrier to Treatment, Dehumanization, Mostly younger individuals, Sex Worker Stigma, Structural/Historical/Political

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